March 2009 - mather: economics


Online Content Pricing

Mather Economics has been researching business model and technological barriers to online content pricing.  Our newspaper clients have frequently asked us about this source of revenue, and we have put together a set of critical factors that would determine viability of an online revenue source.  This research effort has led us to develop Haymaker, a proposed method of charging for online content that reflects the successes of online content pricing while avoiding many of the problems of prior efforts. 

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