May 2009 - mather: economics

14
May
2009

Micropayments mentioned in Editor & Publisher

Matt Lindsay is quoted in an article by Jennifer Saba in the April 2009 Editor & Publisher regarding his thoughts on the potential for micropayments to help newspapers monetize online content. “I think there are a lot of people willing to pay [for online content]“, he says. “They just need a vehicle for doing it.” The article does a good job of covering the differing opinions in the industry regarding micropayments. The people that are opposed seem to believe that micropayments would be used exclusively as a method for payments.

14
May
2009

Price Points

Market Based Pricing, the approach developed by Mather Economics to apply yield management principles in the Newspaper industry, is described in the April 2009 issue of Presstime magazine.  The article by John Heys appears on page 38, and it includes quotes from circulation personnel at two newspapers currently using Market Based Pricing to increase home delivery renewal prices strategically.  Both papers have been able to raise home delivery circulation revenue with minimal incremental stops due to price.