July 2014 - mather: economics


Using Yield Management to Improve Profitability

President of Mather Economics, Matt Lindsay, was recently quoted in an article about pricing in the cable industry.  The article, “Using Yield Management to Improve Profitability”, summarized Matt’s presentation on the high fixed costs of media businesses and how adopting yield management can lead to meeting profitability goals.
As quoted in the article:

“Lindsay, who spoke at Media Finance Focus 2013, the annual MFM-BCCA conference, used the example of a newspaper client that wanted to forecast the impact a subscription increase would have on customer churn based upon household income.

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