January 2015 - mather: economics

31
Jan
2015

Mather launches data tool to aid pricing

Mather Economics’ new Listener™ tool was featured in a Feb. 1 article in digital.gxpress.net. As the article states, “The product works in “near real time” to capture user data across a site and combine it with additional offline information about customers and prospects. Publishers gain a deeper understanding of the content that site visitors most value, along with the resulting advertising and audience revenue from each customer’s interaction with the content.”
Read the full article

15
Jan
2015

Digital Media India – New Delhi, India

February 10-11, 2015: Arvid Tchivzhel, director of consulting services at Mather Economics, and Chris Christian, vice president of Mather Economics, will lead a workshop during Digital Media India that will demonstrate how data collection, econometric analysis and pricing strategy can maximize subscriber and advertiser revenue and how analysis of online customer behavior can support the evolving digital business model.
Learn more about Digital Media India