February 2015 - mather: economics

23
Feb
2015

Evaluating your expense model: Potentially a big win for your bottom line

Bob Terzotis, a vice president for Mather Economics, suggested in a recent article published on the Southern Newspaper Publishers Association’s website that publishers need to evaluate their expense model in a first step toward boosting their bottom line. In the article, posted Feb. 24, Terzotis said publishers have a strategic plan for the revenue side of the house and should be just as strategic about the investments being made on the expense side.
Among his tips to publishers: Do the analysis,

21
Feb
2015

Key Executives Mega-Conference, Atlanta

Feb. 23-25, 2015: Mather Economics will help sponsor and present at the Key Executives Mega-Conference at the Atlanta Marriott Marquis. This three-day event will include a program centering on publishers’ biggest concerns and opportunities. Mather Economics will have a booth on the Pulse Loft of the Grand Ballroom Foyer during the conference and President Matt Lindsay will co-present with John Schlander of the Tampa Bay Times on “Solving the Big Data ROI Challenge: Getting the Right Data for the Right Price” Tuesday,

12
Feb
2015

What Digital Publishers are Missing with Big Data

Matt Lindsay, president of Mather Economics, penned an article for insideBIGDATA which discusses the current technology landscape and how digital publishing industry concerns are evolving to embrace the era of big data. The article, “What Digital Publishers are Missing with Big Data,” was published February 13. Read the article here.

8
Feb
2015

Bulldog 100 Announces 2015 Winners

Mather Economics ranks No. 18, up from No. 43 last year, on list of successful businesses
ATLANTA (February 7, 2015) – Mather Economics, a global consulting firm that applies a combination of analytical tools and implementation expertise to help businesses develop pricing strategies that maximize operating margins, grow revenue and improve customer loyalty, has been recognized as the 18th fastest-growing business on the 2015 Bulldog 100 list.
The Bulldog 100, coordinated by the University of Georgia Alumni Association,

2
Feb
2015

How Newspapers Can Monetize Their Digital Audience

Mather Economics President Matt Lindsay was published in the Newspaper Association of America’s (www.naa.org) e-newsletter Feb. 3. In Matt’s article, titled “How Newspapers Can Monetize Their Digital Audience,” Matt explains that to monetize a digital audience, the ideal approach would be to determine the potential revenue for an individual visitor through the revenue channels available to a digital publisher – advertising and audience revenue – and act upon that information through audience marketing and advertising operations.