March 30-31, 2015: Matt Lindsay, president of Mather Economics, has been invited to speak during “Dissecting Engagement: What’s Working and What’s Next?” sponsored by The Missouri School of Journalism and the Donald W. Reynolds Journalism Institute at the University of Missouri.
Chris Christian, vice president of Mather Economics and Kent Schacht, director of digital services, will also be featured. This event brings thought leaders together for discussion of the best methods of audience engagement and how to apply them to encourage loyalty.
In a March 12 article in Gxpress, Mather President Matt Lindsay explains that revenues in the publishing industry are going to be harder to create and sustain for three reasons: changing consumer preference, new competitive entrants and greater operational complexity enabled by the Internet and mobile computing platforms. He lists several options publishers can pursue, with a review of each. The key, Mather writes, is deep analysis and implementable recommendations once data has been collected.
March 16-18 (Nashville, TN) Mather Economics will be demonstrating its revolutionary new Listener™ tool during the Newspaper Association of America’s mediaXchange at the Omni Nashville Hotel. Come by and let our team show you how to put the power in your hands to grow revenue and profitability using the analytical power of Listener.
With Listener your organization will capture the right data inputs to deeply analyze online business revenue streams and maximize audience, advertising and content revenues and understand what drives customer interaction and engagement.
Look Ahead: All Ears
The new Listener™ tool from Mather Economics was the subject of a March 10 article onEditor & Publisher’s daily news feed. As Mather President Matt Lindsay describes in the article, “Until now, there hasn’t been a cost-effective tool that can consolidate online and offline data, and allow publishers to gain an in-depth understanding of how users interact with online content and brands. Listener solves the problem and provides visibility into digital operations and revenue with one log-in and one dashboard across all of the client’s platforms and business systems.”
Officially launched in January,
CLV was the topic of a recent article by Bob Terzotis and Jack Curran of Mather Economics published on March 9 in the SNPA online newsletter. The article explains how CLV is calculated for both subscribers and potential subscribers and how it can be used to significantly improve targeting for acquisition and retention campaigns. The team also shares a list of best practices for successfully applying the results of CLV scoring. Read the article here.
Mather Economics has been recognized as the 18th fastest-growing business on the 2015 Bulldog 100 list. The Bulldog 100, coordinated by the University of Georgia Alumni Association, recognizes the 100 fastest-growing businesses owned or operated by alumni. Mather Economics, which is owned and was founded by University of Georgia alumnus Matt Lindsay, jumped 25 spots from No. 43 on last year’s list.