In an article, “Changing the Economics and the Use of Data in the News Media,” Mather President Matt Lindsay wrote April 10 for Talking New Media, Matt describes how current factors are leading the press away from an advertising-dominant revenue model to one where the audience is the primary revenue source. With that, he said, comes publishers’ increased reliability on data to understand their customers, segment them based on their preferences and price elasticity and target them for acquisition,
A recent article by Mather Economics President Matt Lindsay, “Leveraging Customer Data to Drive Business Strategy,” was published in the March issue of Inland Press Association’s The Inlander. In the article, Matt discusses the frequent scenario in which many publishers realize the opportunity to use big data and are spending large sums to capture it, but they often are unable to realize a return on this investment because a significant gap exists between having the data on hand and actually putting it to good use.
“Digital engagement creates economic returns,” an article by Mather Economics President Matt Lindsay, was published Apr. 7 on the Southern Newspaper Publishers Association website and in its e-newsletter. In the article, Matt notes that the digital environment has opened for publishers a channel for greater knowledge about how readers consume content, and thus the opportunity for developing better operating strategies. “In today’s publishing environment, it is possible to see precisely what content leads to the most engagement,
Nikhil Hunshikatti, director of marketing and research with The Columbus Dispatch and a Mather Economics client, wrote an article specifying the ways Mather’s new ListenerTM; tool has benefitted his newspaper. The article, titled “Columbus Dispatch captures audience information, ad revenue,” ran on the International News Media Association (INMA) website Apr. 5. View the full piece here.
April 30: Matt Lindsay, president of Mather Economics, will give a presentation at Publish Asia 2015 in Bangkok, Thailand. During the 8 a.m. session April 30, Matt will address “using data and analytics to develop strategy and increase newspaper revenue and profitability.”
Matt’s presentation will include case studies and recommendations on how best to execute a data-driven strategy.
Publish Asia is the leading newspaper industry event in Asia, assembling more than 400 media executives from various countries across Asia Pacific for a three-day intensive learning and networking event.