Drowning in data, starving for insight: Starting the customer analytics journey

Drowning in data, starving for insight: Starting the customer analytics journey
16
Dec
2016

Banks possess a plethora of data on their customers for regulatory compliance, and over the past few years, customer analytics has received a lot of attention.  In a recently published article in Banking Strategies, Matt Lindsay discusses Drowning in data, starving for insight: Starting the customer analytics journey.

 


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