On Thursday, February 2, Brendan Meany of Mather Economics will serve as a panelist for the INMA Predictive Data Analytics Driving Subscriber Retention Webinar, hosted by Patrick Tornabene of Newsday.
Here, Patrick will provide insight into leveraging the advanced predictive analytical tools of churn and persuasion modeling, including case studies on practical data-enabled strategies and applications that are delivering significant gains in retention and revenue for Newsday.
Additional panelists will include, Ned Kaufman and Erik Zenhausern both of Newsday.
The live, practical, interactive Webinar will be from 10:00 a.m. to 11:00 a.m. New York time and is free to INMA members. You must be an INMA member to participate.
For further information and registration click here.