Knowledge Center

2017 Symposium
















Mather Insights







Monetising Audience Data: Media’s New Business Model

Matt Lindsay, President of Mather Economics, shares what companies are unveiling for him: That media is shifting from an advertising focus to an audience focus and, aided by technology, is subsequently shifting from a one-size-fits-all strategy to one based on personalized communications and intense customer relationships.  Click here for further information.


2016 Symposium











Walton Foundation White Paper


Mather Benchmarking Program


Customer Lifetime Value (CLV) For Newspapers

Customer Lifetime Value (CLV) For Newspapers

Our CLV metric allows our clients to allocate acquisition and retention resources to their most profitable through rigorous fact-based analysis


Print Advertising Revenue Analysis & Pricing Strategy


Digital Audience Pricing Strategies


Print Advertising Revenue Analysis & Pricing Strategy


Print Audience Pricing Strategies


2014 Symposium

















SNPA: ask the expert article

What’s the key to boosting newspaper profitability?

Initially published December 9, 2014 on the Southern Newspaper Publishers Association website


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