Knowledge Center

2016 Symposium











Walton Foundation White Paper


Mather Benchmarking Program


Customer Lifetime Value (CLV) For Newspapers

Customer Lifetime Value (CLV) For Newspapers

Our CLV metric allows our clients to allocate acquisition and retention resources to their most profitable through rigorous fact-based analysis


Print Advertising Revenue Analysis & Pricing Strategy


Digital Audience Pricing Strategies


Print Advertising Revenue Analysis & Pricing Strategy


Print Audience Pricing Strategies


2014 Symposium

















SNPA: ask the expert article

What’s the key to boosting newspaper profitability?

Initially published December 9, 2014 on the Southern Newspaper Publishers Association website