Finding the right price for new customers can be challenging. In a recently published blog post, Matt Lindsay discusses how to use data to set subscriber pricing, and not your gut. To read the complete blog post, click here.
Data can make organizations thrive, but what should you do with all that information? The Relationship Economy, written by Matt Lindsay, Xavier van Leeuwe, and Matthijs van de Peppel, bridges the gap between data and customer experience, helping businesses succeed in today’s evolving economy. Click here to read more about using big data.
On Thursday, February 2, Brendan Meany of Mather Economics will serve as a panelist for the INMA Predictive Data Analytics Driving Subscriber Retention Webinar, hosted by Patrick Tornabene of Newsday.
Here, Patrick will provide insight into leveraging the advanced predictive analytical tools of churn and persuasion modeling, including case studies on practical data-enabled strategies and applications that are delivering significant gains in retention and revenue for Newsday.
Additional panelists will include, Ned Kaufman and Erik Zenhausern both of Newsday.
Data analysis is evident in consumer economics and directly impacts our daily lives. The same is true in the publishing industry. In a recently published article for the CNPA (California Newspaper Publishers Association), Matthew Lulay discusses the growing use of data in publishing and how it is used in the subscription pricing process. View the full article here.
Mather recognized as one of the fastest-growing businesses owned and operated by UGA Alumni for the fourth year in a row. To view the annual list, click here.
As machine learning takes hold among executives, Arvid Tchivzhel warns, firms should learn from the mistakes of implementing Big Data projects. In a recently published article in the CIO Review, Arvid discusses Shifting from Big Data to Machine Learning, the lessons learned and why history should be your guide.