News and Events

19
Jan
2017

INMA Webinar – Newsday’s Predictive Data Analytics Driving Subscriber Retention

 
On Thursday, February 2, Brendan Meany of Mather Economics will serve as a panelist for the INMA Predictive Data Analytics Driving Subscriber Retention Webinar, hosted by Patrick Tornabene of Newsday.
Here, Patrick will provide insight into leveraging the advanced predictive analytical tools of churn and persuasion modeling, including case studies on practical data-enabled strategies and applications that are delivering significant gains in retention and revenue for Newsday.
Additional panelists will include, Ned Kaufman and Erik Zenhausern both of Newsday.

6
Jan
2017

The role of data in subscription pricing

Data analysis is evident in consumer economics and directly impacts our daily lives.  The same is true in the publishing industry.  In a recently published article for the CNPA (California Newspaper Publishers Association), Matthew Lulay discusses the growing use of data in publishing and how it is used in the subscription pricing process. View the full article here.