Finding the right price for new customers can be challenging. In a recently published blog post, Matt Lindsay discusses how to use data to set subscriber pricing, and not your gut. To read the complete blog post, click here.
Data can make organizations thrive, but what should you do with all that information? The Relationship Economy, written by Matt Lindsay, Xavier van Leeuwe, and Matthijs van de Peppel, bridges the gap between data and customer experience, helping businesses succeed in today’s evolving economy. Click here to read more about using big data.
Balancing audience impressions with quality content requires integrated pricing and product strategy. In a recently published blog post, Matt Lindsay shares how reader engagement is directly impacted by adblockers.
One of the most difficult analytical challenges facing digital publishers is measuring the effect of quality on revenue and profits. In a recently published article for INMA, Matt Lindsay discusses The publisher’s digital dilemma: balancing quality, profits.
On Thursday, February 2, Brendan Meany of Mather Economics will serve as a panelist for the INMA Predictive Data Analytics Driving Subscriber Retention Webinar, hosted by Patrick Tornabene of Newsday.
Here, Patrick will provide insight into leveraging the advanced predictive analytical tools of churn and persuasion modeling, including case studies on practical data-enabled strategies and applications that are delivering significant gains in retention and revenue for Newsday.
Additional panelists will include, Ned Kaufman and Erik Zenhausern both of Newsday.
Data analysis is evident in consumer economics and directly impacts our daily lives. The same is true in the publishing industry. In a recently published article for the CNPA (California Newspaper Publishers Association), Matthew Lulay discusses the growing use of data in publishing and how it is used in the subscription pricing process. View the full article here.
Banks possess a plethora of data on their customers for regulatory compliance, and over the past few years, customer analytics has received a lot of attention. In a recently published article in Banking Strategies, Matt Lindsay discusses Drowning in data, starving for insight: Starting the customer analytics journey.
Mather recognized as one of the fastest-growing businesses owned and operated by UGA Alumni for the fourth year in a row. To view the annual list, click here.
As a special guest feature for Inside Big Data, Patrick Smith discusses Driving Engagement and Revenue with Segmentation in the Digital World to help publishers create successful and more profitable business strategies.