News and Events

30
Nov
2017

The Publisher’s Dilemma

One of the most difficult analytical challenges facing digital publishers is measuring the effect of quality on revenue and profits. In the November edition of “Mather Insights,” Matt Lindsay discusses how to balance quantity and quality between audience impressions and audience revenue.  To view the full article, click here.

30
Nov
2017

Paywall Conversion

Paywall conversion funnels are a great way to track how a user moves from an anonymous visitor to a paid subscriber. In the November edition of “Mather Insights,” Arvid Tchivzhel discusses how different markets can potentially improve their paywall strategies.  To view the full article, click here.

30
Nov
2017

Mather Insights – Nov 2017

The November edition of Mather Insights is now live!  In this edition, we discuss the publisher’s dilemma in quality vs. quantity, and how to make the most of your paywall strategy. View the complete November edition here.

28
Sep
2017

2017 Mather Symposium – Audience & Data

October is right around the corner, and the 2017 Mather Symposium is shaping up to be the most comprehensive symposium ever!
Join Mather Economics, in partnership with The Inland Press Foundation, as they bring you – The Road to Revenue!
This year, the symposium will feature an impressive lineup of speakers including:

Ed Bushey, General Manager at Newsday Media Group
Pete Doucette, Chief Consumer Revenue Officer at Boston Globe Media
Patrick Glennon, President & Founder of Marketing G2
David Kennedy,

28
Sep
2017

Targeting a Custom Audience

Demographic data can add enormous value to any organization seeking to better understand and create long-term relationships with its customers. In the September edition of “Mather Insights,” Andy Piazza and Tom Slusher share a recent case study where Mather partnered with a client and two of their local advertisers to operationalize second-party data.  To view the full article, click here.

28
Sep
2017

Mather Insights – September 2017

The September edition of Mather Insights is now live!  In this edition, we discuss digital benchmarking, targeted advertising, and the missing link between call-center analytics and revenue yield.  View the complete September edition here.

30
Aug
2017

An Introduction to Utilizing Benchmark Data

Ever wonder how your company is performing relative to similar companies?  Benchmarking is an effective tool used across many organizations to inform business strategy.  Recently, Hilary Walker and Peter Wein, provided a brief introduction to benchmarking, in the August edition of “Mather Insights“.  To learn more about how to evaluate benchmark data, click here to view the full article.

30
Aug
2017

Customer Lifetime Value: Understanding the Value of Your Current Customers & Identifying Which Prospects You Really Want

The “80/20 rule” states that 80% of profits should come from 20% of customers.  Therefore, identifying the true value of each customer will often lead to long-term growth and profitability.  In the August edition of “Mather Insights“, Andy Piazza and Tyler Shiovitz clearly define customer lifetime value, as well as explain how Mather can assist you with the implementation of this application.  Click here to read the full article.

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