In a recently published blog post, Matt Lindsay shares how data shows the nature of a acquisition offer and method of acquisition play an important role in subscription retention. To read the full article, click here.
Increasing a publisher’s value proposition to subscribers is paramount, when subscriptions are the source of core revenue. By creating a controlled pricing test, Mather helped Newsday generate $2.5 million in retention revenue. To read the full article, click here.
In a recent blog post, Matt Lindsay discusses how to use price elasticity to determine price sensitivity. To view the full article, click here.
Finding the right price for new customers can be challenging. In a recently published blog post, Matt Lindsay discusses how to use data to set subscriber pricing, and not your gut. To read the complete blog post, click here.
Data can make organizations thrive, but what should you do with all that information? The Relationship Economy, written by Matt Lindsay, Xavier van Leeuwe, and Matthijs van de Peppel, bridges the gap between data and customer experience, helping businesses succeed in today’s evolving economy. Click here to read more about using big data.
Balancing audience impressions with quality content requires integrated pricing and product strategy. In a recently published blog post, Matt Lindsay shares how reader engagement is directly impacted by adblockers.
One of the most difficult analytical challenges facing digital publishers is measuring the effect of quality on revenue and profits. In a recently published article for INMA, Matt Lindsay discusses The publisher’s digital dilemma: balancing quality, profits.