As machine learning takes hold among executives, Arvid Tchivzhel warns, firms should learn from the mistakes of implementing Big Data projects. In a recently published article in the CIO Review, Arvid discusses Shifting from Big Data to Machine Learning, the lessons learned and why history should be your guide.
In a recently published article in Talking New Media, Matt Lindsay discusses the potential risk of capturing and using customer analytics. If the risk comes at a loss of the consumer’s trust, is the risk worth the reward? View the full article here.
Join us on Tuesday, Oct 4, 2016 2:00 PM EDT for the 3rd of our webinar series. Learn how Mather Economics can help you with digital product offerings, including Listener™, its Dashboard capability, predictive analytics, identity resolution and more at this third in a three-webinar series. The Mather team will explain how it uses digital data for dynamic metering, targeted email campaigns and targeted advertising using a publisher’s own data.
Mather Economics is pleased to announce a webinar series taking place in August and September covering a variety of topics you might find valuable for consideration in your 2017 budget.
Our first webinar in the series will be Wednesday, 8/24 at 3:00 pm EDT and will cover the Mather Audience Revenue Budget Tool. This model is currently used by many of our clients and provides accurate revenue modeling and ongoing forecasting. The Revenue Budget Tool includes all facets of your subscriber revenue,
In a recently published article in Web Analytics World, (read the article here) Matt Lindsay discusses how yield management techniques can be applied to the data now available to digital publishers. Insights gained through analysis of this valuable data can be used to optimize the trade-offs between customer subscription revenues and digital advertising revenues, and identify targeted content for customers that will enhance their overall experience and increase retention and loyalty.
In a May 21 bylined article in NetNewsCheck, Mather Economics President Matt Lindsay shares that the idea of publishers relying on audiences instead of ads for revenue is not a new one, but the industry’s return to that kind of model requires it to adopt a new set of capabilities to be successful. Specifically, Matt adds, publishers have to use analytics to understand their customers so they can segment them based on preferences and willingness to pay.
Breakfast Session-Using Data and Analytics
On June 3, Matt Lindsay will address the challenge of identifying and tapping into the right data to help publishers acquire paying customers and maximize yield from digital advertising inventory and also discuss how their new Listener™ data tool can be used to maximize audience, advertising and content revenues. Learn more here
An article by Mather President Matt Lindsay about why and how segmentation in the publishing industry can be used successfully to boost digital revenues appears in the May/June issue of News & Tech. In the article, “Using segmentation to grow paying digital audiences,” Matt makes parallels to other industries and shares pertinent insights. See the full article, on pg. 8 here.
Our new Listener™ tool was mentioned in this May 12 article on NetNewsCheck about the sweeping changes at The McClatchy Co. Among McClatchy’s efforts is its focus on a new data strategy, which is the area that Mather Economics is supporting. This is an ideal application for the Listener tool. Read the full details here.