Mather Economics is excited to bring you, “Mather Insights” – our new monthly e-newsletter! It has long been a goal of ours to create our own newsletter, as a way to share key metrics, industry trends and thought-provoking information. We welcome any feedback and will seek to continually improve with each issue. We hope this will be a welcome addition to your inbox! View the complete first edition here – Mather Insights – Aug 2017
Mather Economics is excited to share – The Art & Science of Revenue Forecasting!
Join Matthew Lulay, Director of Consulting Services at Mather Economics, and Brian Howell, Director of Consumer Revenue Management at Tronc, for a FREE webinar, as they show you, Mather’s most innovative approach to forecasting!
Learn how combining analytics, benchmarks, and best practices can help you improve your revenue forecasting accuracy and determine your subscription pricing strategy next year.
Accurate revenue forecasting is more critical than ever!
Registration is now open for the 2017 Mather Symposium: The Road to Revenue; in partnership with The Inland Press Foundation! Join us as National and International leading news media organizations come together to share ideas and showcase best practices. For more information, click here.
In a recently published INMA blog post, Matt Lindsay discusses the issues to consider as you develop a pricing strategy for recurring customer revenue. Click here to read the full post.
Join us for the 2017 Mather Symposium, in partnership with The Inland Press Foundation. Don’t miss this opportunity to gain valuable insights into leveraging data throughout your organization! For more information, click here.
In a recently published blog post, Matt Lindsay shares how data shows the nature of a acquisition offer and method of acquisition play an important role in subscription retention. To read the full article, click here.
Increasing a publisher’s value proposition to subscribers is paramount, when subscriptions are the source of core revenue. By creating a controlled pricing test, Mather helped Newsday generate $2.5 million in retention revenue. To read the full article, click here.
In a recent blog post, Matt Lindsay discusses how to use price elasticity to determine price sensitivity. To view the full article, click here.
Finding the right price for new customers can be challenging. In a recently published blog post, Matt Lindsay discusses how to use data to set subscriber pricing, and not your gut. To read the complete blog post, click here.