CLV was the topic of a recent article by Bob Terzotis and Jack Curran of Mather Economics published on March 9 in the SNPA online newsletter. The article explains how CLV is calculated for both subscribers and potential subscribers and how it can be used to significantly improve targeting for acquisition and retention campaigns. The team also shares a list of best practices for successfully applying the results of CLV scoring. Read the article here.
Mather Economics has been recognized as the 18th fastest-growing business on the 2015 Bulldog 100 list. The Bulldog 100, coordinated by the University of Georgia Alumni Association, recognizes the 100 fastest-growing businesses owned or operated by alumni. Mather Economics, which is owned and was founded by University of Georgia alumnus Matt Lindsay, jumped 25 spots from No. 43 on last year’s list.
Bob Terzotis, a vice president for Mather Economics, suggested in a recent article published on the Southern Newspaper Publishers Association’s website that publishers need to evaluate their expense model in a first step toward boosting their bottom line. In the article, posted Feb. 24, Terzotis said publishers have a strategic plan for the revenue side of the house and should be just as strategic about the investments being made on the expense side.
Among his tips to publishers: Do the analysis,
Feb. 23-25, 2015: Mather Economics will help sponsor and present at the Key Executives Mega-Conference at the Atlanta Marriott Marquis. This three-day event will include a program centering on publishers’ biggest concerns and opportunities. Mather Economics will have a booth on the Pulse Loft of the Grand Ballroom Foyer during the conference and President Matt Lindsay will co-present with John Schlander of the Tampa Bay Times on “Solving the Big Data ROI Challenge: Getting the Right Data for the Right Price” Tuesday,
Matt Lindsay, president of Mather Economics, penned an article for insideBIGDATA which discusses the current technology landscape and how digital publishing industry concerns are evolving to embrace the era of big data. The article, “What Digital Publishers are Missing with Big Data,” was published February 13. Read the article here.
Mather Economics ranks No. 18, up from No. 43 last year, on list of successful businesses
ATLANTA (February 7, 2015) – Mather Economics, a global consulting firm that applies a combination of analytical tools and implementation expertise to help businesses develop pricing strategies that maximize operating margins, grow revenue and improve customer loyalty, has been recognized as the 18th fastest-growing business on the 2015 Bulldog 100 list.
The Bulldog 100, coordinated by the University of Georgia Alumni Association,
Mather Economics President Matt Lindsay was published in the Newspaper Association of America’s (www.naa.org) e-newsletter Feb. 3. In Matt’s article, titled “How Newspapers Can Monetize Their Digital Audience,” Matt explains that to monetize a digital audience, the ideal approach would be to determine the potential revenue for an individual visitor through the revenue channels available to a digital publisher – advertising and audience revenue – and act upon that information through audience marketing and advertising operations.
Mather Economics’ new Listener™ tool was featured in a Feb. 1 article in digital.gxpress.net. As the article states, “The product works in “near real time” to capture user data across a site and combine it with additional offline information about customers and prospects. Publishers gain a deeper understanding of the content that site visitors most value, along with the resulting advertising and audience revenue from each customer’s interaction with the content.”
Read the full article
Chris Christian, vice president of Mather Economics, wrote an article describing how newspapers can increase revenues using acquisition fees which was published in the January 27 edition of the SNPA online newsletter. “Most newspapers should be able to generate thousands of dollars in additional revenue each month with little to no pushback from customers,” says Christian. Read the article here.
Matt Lindsay, president of Mather Economics, was published in the Newspaper Association of America (www.naa.org) newsletter on December 17, 2014. Matt’s article is titled “Keys to Bundling Newspaper Products to Boost Revenue,” and discusses elements to consider in developing a bundling strategy. Read the article.