In an article, “Changing the Economics and the Use of Data in the News Media,” Mather President Matt Lindsay wrote April 10 for Talking New Media, Matt describes how current factors are leading the press away from an advertising-dominant revenue model to one where the audience is the primary revenue source. With that, he said, comes publishers’ increased reliability on data to understand their customers, segment them based on their preferences and price elasticity and target them for acquisition,
A recent article by Mather Economics President Matt Lindsay, “Leveraging Customer Data to Drive Business Strategy,” was published in the March issue of Inland Press Association’s The Inlander. In the article, Matt discusses the frequent scenario in which many publishers realize the opportunity to use big data and are spending large sums to capture it, but they often are unable to realize a return on this investment because a significant gap exists between having the data on hand and actually putting it to good use.
“Digital engagement creates economic returns,” an article by Mather Economics President Matt Lindsay, was published Apr. 7 on the Southern Newspaper Publishers Association website and in its e-newsletter. In the article, Matt notes that the digital environment has opened for publishers a channel for greater knowledge about how readers consume content, and thus the opportunity for developing better operating strategies. “In today’s publishing environment, it is possible to see precisely what content leads to the most engagement,
Nikhil Hunshikatti, director of marketing and research with The Columbus Dispatch and a Mather Economics client, wrote an article specifying the ways Mather’s new ListenerTM; tool has benefitted his newspaper. The article, titled “Columbus Dispatch captures audience information, ad revenue,” ran on the International News Media Association (INMA) website Apr. 5. View the full piece here.
April 30: Matt Lindsay, president of Mather Economics, will give a presentation at Publish Asia 2015 in Bangkok, Thailand. During the 8 a.m. session April 30, Matt will address “using data and analytics to develop strategy and increase newspaper revenue and profitability.”
Matt’s presentation will include case studies and recommendations on how best to execute a data-driven strategy.
Publish Asia is the leading newspaper industry event in Asia, assembling more than 400 media executives from various countries across Asia Pacific for a three-day intensive learning and networking event.
March 30-31, 2015: Matt Lindsay, president of Mather Economics, has been invited to speak during “Dissecting Engagement: What’s Working and What’s Next?” sponsored by The Missouri School of Journalism and the Donald W. Reynolds Journalism Institute at the University of Missouri.
Chris Christian, vice president of Mather Economics and Kent Schacht, director of digital services, will also be featured. This event brings thought leaders together for discussion of the best methods of audience engagement and how to apply them to encourage loyalty.
In a March 12 article in Gxpress, Mather President Matt Lindsay explains that revenues in the publishing industry are going to be harder to create and sustain for three reasons: changing consumer preference, new competitive entrants and greater operational complexity enabled by the Internet and mobile computing platforms. He lists several options publishers can pursue, with a review of each. The key, Mather writes, is deep analysis and implementable recommendations once data has been collected.
March 16-18 (Nashville, TN) Mather Economics will be demonstrating its revolutionary new Listener™ tool during the Newspaper Association of America’s mediaXchange at the Omni Nashville Hotel. Come by and let our team show you how to put the power in your hands to grow revenue and profitability using the analytical power of Listener.
With Listener your organization will capture the right data inputs to deeply analyze online business revenue streams and maximize audience, advertising and content revenues and understand what drives customer interaction and engagement.
Look Ahead: All Ears
The new Listener™ tool from Mather Economics was the subject of a March 10 article onEditor & Publisher’s daily news feed. As Mather President Matt Lindsay describes in the article, “Until now, there hasn’t been a cost-effective tool that can consolidate online and offline data, and allow publishers to gain an in-depth understanding of how users interact with online content and brands. Listener solves the problem and provides visibility into digital operations and revenue with one log-in and one dashboard across all of the client’s platforms and business systems.”
Officially launched in January,
CLV was the topic of a recent article by Bob Terzotis and Jack Curran of Mather Economics published on March 9 in the SNPA online newsletter. The article explains how CLV is calculated for both subscribers and potential subscribers and how it can be used to significantly improve targeting for acquisition and retention campaigns. The team also shares a list of best practices for successfully applying the results of CLV scoring. Read the article here.