Matt Lindsay, president of Mather Economics, was published in the December 9 issue of the SNPA ebulletin. In the article “What’s the key to boosting newspaper profitability?” Lindsay describes the digital data challenges facing the publishing industry and explains why Mather developed its revolutionary, new Listener™ tool. “Publishers need to capture the right data, at the right time, and at the right price, to support analytics that generate real, actionable insights,” he says. Read the article here.
Listener™ Captures In-Depth Behavioral Patterns
to Help Increase Print and Digital Subscription Revenues
Mather Economics, a global consulting firm that applies a combination of analytical tools and implementation expertise to help businesses develop pricing strategies, today launched Listener™, a combination of software and hardware that captures digital data.
Listener™ was developed as an efficient, cost-effective tool that streamlines customer analytics by consolidating offline and online user and advertising data in one location.
Mather Economics is hosting a breakfast and speaking about what the future holds for news media revenue. Attendees will learn how data collection, econometric analysis, and pricing strategy can maximize subscriber and advertiser revenue and how analysis of online customer behavior can support the evolving digital business model.
Learn more about Digital Media Asia.
On Monday, November 17 Mather Economics will be attending the Cxense pre-Digital Media Asia (DMA) reception at the Orchard Hotel in Singapore. To register for the event and to learn more about Cxense and the solutions they provide, click here.
Kent Schacht, digital services director of Mather Economics, will be speaking on “Maximizing Your Paid Digital Subscriber Base” at Cxense’s Digital Media event Wednesday, November 12 in New York. Come and enjoy this free cocktail reception and hear Matt and others speak on digital media. Click here for more details and to register.
Mather Economics Ranks with 226 Percent Growth Over Three Years, 69th out of 209 Georgia-Based Companies Recognized
ATLANTA, October 8, 2014– Mather Economics, a global consulting firm that applies a combination of analytical tools and implementation expertise to help businesses develop pricing strategies that maximize operating margins, grow revenue and improve customer loyalty, has been ranked on Inc. Magazine’s 33rd annual Inc. 500/5000, an exclusive ranking of the nation’s fastest-growing private companies. This year,
November 2-4, 2014: Mather Economics will host the inaugural Mather Symposium, where thought leaders and experienced professionals will come together to exchange ideas, showcase best practices and share insights on ways to navigate the new realities of the customer driven media marketplace. For more information or to register, visit www.mathersymposium.com.