News and Events

12
Feb
2015

What Digital Publishers are Missing with Big Data

Matt Lindsay, president of Mather Economics, penned an article for insideBIGDATA which discusses the current technology landscape and how digital publishing industry concerns are evolving to embrace the era of big data. The article, “What Digital Publishers are Missing with Big Data,” was published February 13. Read the article here.

8
Feb
2015

Bulldog 100 Announces 2015 Winners

Mather Economics ranks No. 18, up from No. 43 last year, on list of successful businesses
ATLANTA (February 7, 2015) – Mather Economics, a global consulting firm that applies a combination of analytical tools and implementation expertise to help businesses develop pricing strategies that maximize operating margins, grow revenue and improve customer loyalty, has been recognized as the 18th fastest-growing business on the 2015 Bulldog 100 list.
The Bulldog 100, coordinated by the University of Georgia Alumni Association,

2
Feb
2015

How Newspapers Can Monetize Their Digital Audience

Mather Economics President Matt Lindsay was published in the Newspaper Association of America’s (www.naa.org) e-newsletter Feb. 3. In Matt’s article, titled “How Newspapers Can Monetize Their Digital Audience,” Matt explains that to monetize a digital audience, the ideal approach would be to determine the potential revenue for an individual visitor through the revenue channels available to a digital publisher – advertising and audience revenue – and act upon that information through audience marketing and advertising operations. 

31
Jan
2015

Mather launches data tool to aid pricing

Mather Economics’ new Listener™ tool was featured in a Feb. 1 article in digital.gxpress.net. As the article states, “The product works in “near real time” to capture user data across a site and combine it with additional offline information about customers and prospects. Publishers gain a deeper understanding of the content that site visitors most value, along with the resulting advertising and audience revenue from each customer’s interaction with the content.”
Read the full article

15
Jan
2015

Digital Media India – New Delhi, India

February 10-11, 2015: Arvid Tchivzhel, director of consulting services at Mather Economics, and Chris Christian, vice president of Mather Economics, will lead a workshop during Digital Media India that will demonstrate how data collection, econometric analysis and pricing strategy can maximize subscriber and advertiser revenue and how analysis of online customer behavior can support the evolving digital business model.
Learn more about Digital Media India

8
Dec
2014

Mather Economics Receives Safe Harbor Compliance Certification on the Heels of SOC 2 Certification

Mather Economics Receives Safe Harbor Compliance Certification on the Heels of SOC 2 Certification
 With global presence growing, Mather Economics shows commitment to data privacy and protection, meets Safe Harbor and SOC 2 requirements

Mather Economics, a global consulting firm that applies a combination of analytical tools and implementation expertise to help businesses develop pricing strategies that maximize operating margins, grow revenue and improve customer loyalty, has received Safe Harbor compliance certification from the U.S.

8
Dec
2014

What’s the key to boosting newspaper profitability? Unlocking the meaning behind the data

Matt Lindsay, president of Mather Economics, was published in the December 9 issue of the SNPA ebulletin. In the article “What’s the key to boosting newspaper profitability?” Lindsay describes the digital data challenges facing the publishing industry and explains why Mather developed its revolutionary, new Listener™ tool. “Publishers need to capture the right data, at the right time, and at the right price, to support analytics that generate real, actionable insights,” he says. Read the article here.

3
Dec
2014

Mather Economics Launches Turn-Key Big Data Capture Product

ListenerCaptures In-Depth Behavioral Patterns
to Help Increase Print and Digital Subscription Revenues
 
Mather Economics, a global consulting firm that applies a combination of analytical tools and implementation expertise to help businesses develop pricing strategies, today launched Listener™, a combination of software and hardware that captures digital data.
Listener™ was developed as an efficient, cost-effective tool that streamlines customer analytics by consolidating offline and online user and advertising data in one location.

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