Matt Lindsay, president of Mather Economics, penned an article for insideBIGDATA which discusses the current technology landscape and how digital publishing industry concerns are evolving to embrace the era of big data. The article, “What Digital Publishers are Missing with Big Data,” was published February 13. Read the article here.
Mather Economics ranks No. 18, up from No. 43 last year, on list of successful businesses
ATLANTA (February 7, 2015) – Mather Economics, a global consulting firm that applies a combination of analytical tools and implementation expertise to help businesses develop pricing strategies that maximize operating margins, grow revenue and improve customer loyalty, has been recognized as the 18th fastest-growing business on the 2015 Bulldog 100 list.
The Bulldog 100, coordinated by the University of Georgia Alumni Association,
Mather Economics President Matt Lindsay was published in the Newspaper Association of America’s (www.naa.org) e-newsletter Feb. 3. In Matt’s article, titled “How Newspapers Can Monetize Their Digital Audience,” Matt explains that to monetize a digital audience, the ideal approach would be to determine the potential revenue for an individual visitor through the revenue channels available to a digital publisher – advertising and audience revenue – and act upon that information through audience marketing and advertising operations.
Mather Economics’ new Listener™ tool was featured in a Feb. 1 article in digital.gxpress.net. As the article states, “The product works in “near real time” to capture user data across a site and combine it with additional offline information about customers and prospects. Publishers gain a deeper understanding of the content that site visitors most value, along with the resulting advertising and audience revenue from each customer’s interaction with the content.”
Read the full article
Chris Christian, vice president of Mather Economics, wrote an article describing how newspapers can increase revenues using acquisition fees which was published in the January 27 edition of the SNPA online newsletter. “Most newspapers should be able to generate thousands of dollars in additional revenue each month with little to no pushback from customers,” says Christian. Read the article here.
Matt Lindsay, president of Mather Economics, was published in the Newspaper Association of America (www.naa.org) newsletter on December 17, 2014. Matt’s article is titled “Keys to Bundling Newspaper Products to Boost Revenue,” and discusses elements to consider in developing a bundling strategy. Read the article.
February 10-11, 2015: Arvid Tchivzhel, director of consulting services at Mather Economics, and Chris Christian, vice president of Mather Economics, will lead a workshop during Digital Media India that will demonstrate how data collection, econometric analysis and pricing strategy can maximize subscriber and advertiser revenue and how analysis of online customer behavior can support the evolving digital business model.
Learn more about Digital Media India
Mather Economics Receives Safe Harbor Compliance Certification on the Heels of SOC 2 Certification
With global presence growing, Mather Economics shows commitment to data privacy and protection, meets Safe Harbor and SOC 2 requirements
Mather Economics, a global consulting firm that applies a combination of analytical tools and implementation expertise to help businesses develop pricing strategies that maximize operating margins, grow revenue and improve customer loyalty, has received Safe Harbor compliance certification from the U.S.
Matt Lindsay, president of Mather Economics, was published in the December 9 issue of the SNPA ebulletin. In the article “What’s the key to boosting newspaper profitability?” Lindsay describes the digital data challenges facing the publishing industry and explains why Mather developed its revolutionary, new Listener™ tool. “Publishers need to capture the right data, at the right time, and at the right price, to support analytics that generate real, actionable insights,” he says. Read the article here.
Listener™ Captures In-Depth Behavioral Patterns
to Help Increase Print and Digital Subscription Revenues
Mather Economics, a global consulting firm that applies a combination of analytical tools and implementation expertise to help businesses develop pricing strategies, today launched Listener™, a combination of software and hardware that captures digital data.
Listener™ was developed as an efficient, cost-effective tool that streamlines customer analytics by consolidating offline and online user and advertising data in one location.