Mather Economics has completed an estimate of the economic value of a restored Everglades ecosystem. The Everglades Foundation hired Mather Economics to complete the study, and the preliminary findings were presented in Washington DC at the Everglades Summit. Mather Economics collected data on water supply, water quality, real estate, tourism, commercial & recreational fishing, hunting, and habitat within the area of Florida affected by the Everglades. We developed models of each subject area that measured the difference a restored Everglades ecosystem would make to the economy.
Matt Lindsay is quoted in an article by Jennifer Saba in the April 2009 Editor & Publisher regarding his thoughts on the potential for micropayments to help newspapers monetize online content. “I think there are a lot of people willing to pay [for online content]“, he says. “They just need a vehicle for doing it.” The article does a good job of covering the differing opinions in the industry regarding micropayments. The people that are opposed seem to believe that micropayments would be used exclusively as a method for payments.
Market Based Pricing, the approach developed by Mather Economics to apply yield management principles in the Newspaper industry, is described in the April 2009 issue of Presstime magazine. The article by John Heys appears on page 38, and it includes quotes from circulation personnel at two newspapers currently using Market Based Pricing to increase home delivery renewal prices strategically. Both papers have been able to raise home delivery circulation revenue with minimal incremental stops due to price.
Mather Economics has been researching business model and technological barriers to online content pricing. Our newspaper clients have frequently asked us about this source of revenue, and we have put together a set of critical factors that would determine viability of an online revenue source. This research effort has led us to develop Haymaker, a proposed method of charging for online content that reflects the successes of online content pricing while avoiding many of the problems of prior efforts.