Mather Economics has been researching business model and techonological barriers to online content pricing. Our newspaper clients have frequently asked us about this source of revenue, and we have put together a set of critical factors that would determine viability of an online revenue source. This research effort has led us to develop Haymaker, a proposed method of charging for online content that reflects the successes of online content pricing while avoiding many of the problems of prior efforts. We have spoken about Haymaker with several newspaper companies, and we continue to refine the Haymaker product with input from advertising executives, technology companies, and newspaper industry veterans.
