Technology

Mather Economics developed a business plan, market research report, and venture capital presentation for a technology start-up. A strategy articulation session was held with the management team to extend their current strategy to new business opportunities. Market research and an industry analysis were conducted to support the client's strategic decisions and the venture capital funding presentations given by the firm. Direct research with the current and potential customers enabled the client to offer their services to the market with revenue models that were consistent with market needs and their own strategic direction. The client received venture funding utilizing the deliverables from this project.

Mather Economics assisted the client in developing the pricing strategy for a start-up application developer. The client needed a pricing strategy that reflected the unique value proposition of their software. Primary and secondary research into software pricing models was conducted, as was an extensive strategy articulation effort. The objective of the project was to understand the nature of the value proposition and to develop a pricing strategy that promoted the client's use of the product. A robust financial model was developed that enabled the client to perform strategic scenario analyses that demonstrated the effect of pricing changes to the profits.

Mather Economics developed a financial model in support of the business plan and venture capital presentation for an international meat and poultry digital exchange. Mather Economics facilitated pricing strategy discussion with the client to bundle proposed service offerings, identify target customer segments and define the value proposition to each segment. Revenue models were selected for each service bundle and preliminary price points were selected. A detailed quantitative analysis of the revenue and costs was completed.