Listener  easily aggregates both online and offline audience and advertiser data to optimize your business decisions

For most publishers of online content, striking the right balance of advertising and audience revenue is an objective complicated by a lack of accurate and actionable data.  Acquiring paying customers and maximizing yield from digital advertising inventory is a frequent challenge because it requires the right data coupled with the right analytics and effective implementation strategies.

That’s why we created Listener™. Listener is an easy-to-use and cost effective web-based tool that captures detailed information on how users interact with online content and advertising. Listener combines audience data with digital advertising impressions and data from offline systems and provides visibility into audience engagement and digital revenue streams across all mediums, all in one dashboard and with one login.

With these data you can observe how changes in subscription pricing, content placement and advertising rates impact overall revenue and profitability. Listener captures the right data for customer-level analysis of your digital business and for timely implementation of those insights to increase total digital revenues.

With insights from Listener, you can:

  • Gain visibility into your digital operations and revenue with one login and one dashboard for viewing user data across all platforms and business systems
  • Drill down into user-friendly reports that give you a deeper understanding of what visitors to your site truly value
  • Design product bundles to target customer segments and thus, increase print and digital subscription revenues
  • Monetize online content and maximize advertising revenues without negatively impacting customer engagement or other revenue streams
  • Group users with similar behaviors and preferences into segments for targeted marketing and acquisition programs
  • Determine Customer Lifetime Value (CLV) for your digital customers, both anonymous visitors and registered customers
  • Segment your audience based on their online behavior and offline characteristics* (if Mather Economics receives additional data from the client)

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