For most publishers of online content, striking the right balance of advertising and audience revenue is an objective complicated by a lack of accurate and actionable data. Acquiring paying customers and maximizing yield from digital advertising inventory is a frequent challenge because it requires the right data coupled with the right analytics and effective implementation strategies.
That’s why we created Listener™. Listener is an easy-to-use and cost effective web-based tool that captures detailed information on how users interact with online content and advertising. Listener combines audience data with digital advertising impressions and data from offline systems and provides visibility into audience engagement and digital revenue streams across all mediums, all in one dashboard and with one login.
With these data you can observe how changes in subscription pricing, content placement and advertising rates impact overall revenue and profitability. Listener captures the right data for customer-level analysis of your digital business and for timely implementation of those insights to increase total digital revenues.
With insights from Listener, you can: