With Mather’s help, we were able to identify more than $1 million in carrier delivery cost savings. The statistics and metrics they brought to the table helped us conceive the project, and Bob Terzotis’ experience as a former circulation executive helped our team implement the savings without disruption to our carrier force. If you are looking for an outside set of eyes, Mather has 20/20 vision in dealing with the current realities of distribution costs.
Mather Economics provided an insightful synthesis of macroeconomic trends with a detailed analysis of our business to project market growth, adoption of our trading services, revenues and costs. The tools they have developed will be valuable to us long after the Mather engagement is completed.
There is absolutely no partnership we have at The Columbus Dispatch that provides an ROI as high as our relationship with Mather Economics. For six years, Mather Economics’ yield management model has given us a deep and highly accurate understanding of how to glean incremental revenue from our print and digital subscribers. We have achieved more, with far less churn, than I could ever have imagined. In addition to the economic modeling, Matt Lindsay and his staff have always been available to brainstorm, vet or suggest new ideas on increasing revenue and keeping our circulation marketing efforts as efficient and productive as possible.
Our relationship with Mather Economics has proven to have a significant return on investment. The yield management model used to bring incremental revenue from our print and digital subscribers has exceeded our revenue expectations while reducing the typical subscriber churn associated with pricing actions. We are very pleased with the hands on approach that Matt Lindsay and his team have taken in working with us over the years. They are more than a consultancy, they are an extension of our staff and a tremendous business partner.
Matt [Mather Lindsay] has done some very creative work for me. He is exceptionally bright and has the ability to take very complex situations and get them boiled down into a format that makes analyzing the situation easy. He maintains a very positive outlook and is confident in his abilities. Put simply, Matt delivers!
We contracted with Mather Economics for an exhaustive review of our circulation distribution and sales/marketing operations. For us, a small investment in time and travel resulted in over $175,000 in annual expense savings and $150,000+ in near-term revenue opportunities. The long-term gain comes from material improvements in efficiency, new standards for key metrics based on more appropriate benchmarks and continued revenue programs. The ROI has been great so far.
In my role as a consultant to family-owned newspapers, I have often recommended that papers bring in Bob Terzotis to help them with their circulation endeavors. I have found him very knowledgeable about all aspects of circulation and effective working with incumbent employees. In each instance, Bob helped papers find ways to significantly reduce expenses while beefing up their sales operations. I would certainly recommend his services.
The model developed by Mather Economics merges Cantilever's actual financial information with our pipeline as best understood at a point in time, with projections of financial performance over time. This capability allows Cantilever to instantly replan as conditions change and opportunities appear. The model has changed financial planning at Cantilever from a brutal process of work filled nights culminating in critical daytime presentations to one where we have the luxury of focusing on what we actually want to accomplish with our business and with our partners.
We hired Mather Economics to do a full review of our circulation and distribution operations. We didn’t have any glaring red flags, but rather, small and hard to find issues throughout both areas. Bob Terzotis was able to root out all those problems and his recommendations have the potential of netting us savings of more than $83,000 per year.
In 2014 we hired Mather Economics to perform an organizational audit of our circulation operation. After several days of preparation and onsite analysis, we received a roadmap with recommendations for both expense reductions and revenue enhancements. We implemented 86% of the recommendations and the impact in 2015 will exceed $200,000. In addition, the results have given us a more confident leadership team and a more focused circulation operation.