In a March 12 article in Gxpress, Mather President Matt Lindsay explains that revenues in the publishing industry are going to be harder to create and sustain for three reasons: changing consumer preference, new competitive entrants and greater operational complexity enabled by the Internet and mobile computing platforms. He lists several options publishers can pursue, with a review of each. The key, Mather writes, is deep analysis and implementable recommendations once data has been collected. Read the article here.
