Intelligent pricing can increase revenue, minimize customer churn, and maximize the lifetime value of customer relationships:
Mather Economics can set prices to leverage audience-content dynamics to increase acquisition and revenue.
We can identify the optimal prices for each customer throughout their lifecycle with the product.
We can also assist with acquisition offer development, renewal pricing, and additional sales to existing customers.
Price Elasticity differs greatly by tenure level.
- BAU target subs received 5% increase
- Holdout subs received no increase
- Differences in total stops due to price change
- Similar findings are true with Digital Engagement, Income levels and Age groups.
Click here for more Subscriber Price Optimization information.