Building a Successful Subscription Model in Asia-Pacific – Expert Panel

In late November, Matt Lindsay, President of Mather Economics, participated in the Google News Initiative Digital Growth expert panel alongside Fiona Chan, Head of Analytics, Customer Experience and Business of Singapore Press Holdings, and Lynn D’Cruz, Chief Membership Officer of MalaysiakiniThe session was moderated by Jodie Hopperton, Founder or Fore Media. 

Watch here

Best practices for building and growing a subscriptions model in Asia Pacific was discussed. Participants also learned tactics from industry experts and publishers on building and growing reader revenue models. Other topics included:

  • Strategic recommendations for product evolution
  • Tactics and execution methods to grow your audience
  • Data and analytics available to measure your audience
  • Product and user experience
  • How to take advantage of your tech stack
  • Newsroom optimization


The GNI Digital Growth Program is designed to help small-to-mid-sized news organizations achieve digital success. Over the past eighteen months, Mather has been working with growing Latin American markets in the Subscription Laboratory.  We have documented dozen of case studies where we can illustrate how our unique blend of services and experienced consultants make an impact on your bottom line.

For more information on growing your subscriptions, reach out to our consulting staff. 

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