Election Coverage Contributes 18% of Subscription Path to Conversion
Published November 2020
By using a metric that is 100% aligned with subscription growth, Mather Economics can conclude that investment in journalism is not only the core mission for publishers, but is wholly aligned with the value proposition for paying subscribers.
The “Path to conversion” metric measures every article read before a user subscribers over a 30-day period. not surprisingly, election content was a driving factor on the path to conversion in the last two months.
This industry report summarizes broad trends on impactful election content and best practices across the industry.
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