I’d expect that Mather’s analytically-based approach could be used effectively in any business where there is a lot of data to be ‘mined’ to help identify trends, issues and opportunities for improvement.
“I have been impressed with the expertise and capabilities of the Mather folks I have worked with. The team has provided a unique, highly analytical approach to our situation, which has already provided good insights and excellent ‘targeting’ to help focus our attention on individual members and defined categories of members where we can have the most impact. Together, we have developed strategies to apply – and importantly to track going forward – to increase their retention, longevity and spending. The tracking component often does not get enough attention, but Mather built it in from the start, which immediately differentiated them from others.
Throughout the process to date, the Mather staff has been organized, patient, on-time, and is flexible in adapting to the specific or unique aspects of our boutique operation. I have worked with a number of consultants previously, and everyone has met my quite high expectations for thoughtfulness, rigor, and proactivity. They have been a pleasure to work with.
I look forward to learning more about other analytically-driven competencies that could be applied to our benefit. Already, we have identified topics such as how to most effectively reach out to ‘lapsed’ members, how to target members for ‘upgrading’ to new club designs, and wine pricing optimization. With more to come, I hope.
Overall, I would definitely recommend Mather to other wineries – or any similar businesses with ‘members’ where keeping and optimizing them is important. And, I’d expect that their analytically-based approach could be used effectively in any business where there is a lot of data to be ‘mined’ to help identify trends, issues and opportunities for improvement.”
Owner, DuCard Vineyards