Meet one of our newest wine partners, Epoch Estate Wines

This month, our wine Partner Spotlight is a special edition—as we introduce Epoch Estate Wines based in California.  We are excited to welcome Epoch to the Mather family!

Meet the Team

Meet one of our newest wine partners, Epoch Estate Wines in California.

The Epoch story officially began in 2004 when Owners Bill and Liz Armstrong purchased a small pocket of land on California’s Central Coast between Paso Robles and the Pacific Ocean. The unique soils, weather, hilliness, and extreme temperature swings found at Paderewski Vineyard were exactly what they were searching for.

Bill & Liz Armstrong | Owners
Epoch Estate Wines

What they were not expecting was how much the Paso culture totally jived with their personalities; the entrepreneurial, collaborative spirit along with the rodeo, All-American vibe had Bill and Liz feeling at home from day one. With the later purchases of Catapult and York Mountain, Bill and Liz’s Epoch journey expanded, and they look forward to many years of crafting delicious wines, making people happy, preserving Epoch’s rich history, and most importantly, having a blast while doing it!

New Tasting Room

The first thing that jumps out at you when you visit Epoch Estate, is their amazing tasting room.  A full reconstruction of the original building (originally built in 1882 and one of the first bonded wineries in the Central Coast) was done by Lake Flato Architects and B.K. Architects in 2010 and the building is spectacular as well as winning.  The beloved building and property are a mainstay of many long-time York Mountain patrons. VIEW MORE PICS >

Through carefully managed, non-invasive farming, Epoch's Winemaker, Jordan Fiorentini, and her team aim to bring the complex character of the vineyards and their terroir into each bottle of Epoch Estate Wine.

How Mather Helps

Mather Economics works with the Epoch Estate team to more effectively use their DTC sales data to make intelligent pricing decisions, fully understand and optimize their inventory depletion and building stronger wine club churn reduction and acquisition campaigns. LEARN MORE ABOUT DTC SERVICES >

“We are thrilled to be building a working relationship with Epoch Estate Wines. Their wine and this team are amazing and it's definitely worth the visit if you are in Templeton area", says Matthew Lulay, Managing Director of Mather Economics.

Buy and Visit Epoch

Buy online or join their Entourage to get your hands on smaller production and new release wines!

7505 York Mountain Road, Templeton CA 93465
805-237-7575 |

Become a Mather: Wine Partner >

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