

Tuesday, March 21
3:00 PM Symposium Kickoff
5:30 PM Welcome Party
Wednesday, March 22
8:30 AM General Sessions
5:30 PM Cocktails
Thursday, March 23
8:30 AM General Sessions
12:30 PM Symposium Concludes
Tuesday, March 21
3:00 PM Symposium Kickoff
5:30 PM Welcome Party
Wednesday, March 22
8:30 AM General Sessions
5:30 PM Cocktails
Thursday, March 23
8:30 AM General Sessions
12:30 PM Symposium Concludes
Impression: An advertisement view or delivery.
Paywall: The software that restricts access to online content for unpaid users.
Meter Setting: The free amount of either pages or days that a user can view before hitting the paywall.
Known User: An anonymous user who engaged with the newsletter or logged in using Gigya over the 30-day period
Paid Subscribers: Subscribers who are paying some price for a subscription.
Paywall Hits: The volume of users who encounter a paywall and are restricted from reading metered content at a given meter setting.
MIP: Mather intelligent paywall. A dynamically adjusting paywall based on user propensity and other behavioral, environmental, and predictive characteristics
ATB: Across-the-board. A static paywall that is not data-driven