Case Study: Sophi Works With Facebook to Help Publishers Grow Subscriptions

Sophi has been working with Facebook for a while now and they recently published a case study around our work on their website. Here’s a sneak peak at what it’s all about:
The Globe and Mail, Canada’s leading daily national newspaper, achieved record digital subscription growth in 2020 by combining its former AI platform (Sophi) and publishing strategies with Facebook tools. With a sharp focus on driving subscriptions through technology and innovation, the publisher is seeing success through a few key tactics including the use of Sophi Social to automatically select and post the best performing content.
Results have been impressive, with posting increasing 3x in 6 months and a 27% increase in digital subscribers in 2020.

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