Pressure is mounting for news media brands across Europe to deliver sustainable revenue growth, but so is the pace of opportunity. In the AI era, audience behavior is shifting, traffic is becoming less predictable, and the margin for error is shrinking. Subscription strategies are under increasing scrutiny, and the publishers pulling ahead are not just … Read more
By: Ignaz van Hasselt, Director of Europe | Bio The pricing blind spot Most pricing discussions in publishing begin with the same question: “How much can we increase the price without losing too many subscribers?” It is a logical starting point, but it is not the right one. The assumption embedded in that question, that … Read more
Receive Mather’s insights directly in your inbox! Read More insights Download Mather’s Q1 2026 Audience & Subscription Benchmarking ReportREAD MOREThe State of German News Media Audiences: Download the April 2026 Benchmark InsightsREAD MOREDownload Mather’s News Media Audience Benchmarks (March 2026)READ MOREHow Intelligent Pricing Works Inside a Media Subscription BusinessREAD MOREFrom Defense to Offense: The Paywall … Read more