Receive Mather’s insights directly in your inbox! Read More insights German Audience Benchmarks: May 2026 ReportREAD MOREDownload Mather’s News Media Audience Benchmarks (May 2026)READ MORELas Vegas Review-Journal Grows Paywall Conversions 17% With Sophi’s AI-Powered DecisioningREAD MOREDownload Mather’s Q1 2026 Audience & Subscription Benchmarking ReportREAD MOREThe State of German News Media Audiences: Download the April 2026 … Read more
Receive Mather’s insights directly in your inbox! Read More insights German Audience Benchmarks: May 2026 ReportREAD MOREDownload Mather’s News Media Audience Benchmarks (May 2026)READ MORELas Vegas Review-Journal Grows Paywall Conversions 17% With Sophi’s AI-Powered DecisioningREAD MOREDownload Mather’s Q1 2026 Audience & Subscription Benchmarking ReportREAD MOREThe State of German News Media Audiences: Download the April 2026 … Read more
By: Madelin Zwingelberg, Consulting Director and Pete Doucette, Sr. Managing Director For years, digital subscription growth was viewed primarily as an audience problem. The assumption was straightforward: grow the audience, and subscriptions and revenue would follow. Audience still matters, but Mather’s Subscription Proficiency Index (SPI), which benchmarks publishers across six drivers of subscription performance, suggests … Read more