By Mike O’Neill, Founder of Sophi and Katherine Ruane, Director of Strategic Marketing at Mather  April 23, 2025 Ten years ago, a newsroom challenge sparked a new idea. What started … Read more

By Matt Lindsay, President and CEO, and Michael O’Neill, Founder of Sophi at Mather  April 8th, 2025 Publishers face a delicate balancing act: growing their subscriber base while maximizing advertising … Read more

By Arvid Tchivzhel, SVP of Technology and Katherine Ruane, Director of Strategic Marketing at Mather  April 15th, 2025 Many publishers have a clear vision, but bridging the gap between strategy … Read more

By Daniela Lomas, Marketing Specialist at Mather March 31st, 2025 Last month, we celebrated a major milestone by hosting our tenth annual Symposium in the bustling city of Dallas. With … Read more

Featuring insights from Adam Alex and Aaron Alex of Newstech  March 27th, 2025 Meet Adam Alex, Technical Director, and Aaron Alex, Managing Director at Newstech, as they share their perspectives … Read more

March 20th, 2025 At the latest INMA Subscriptions Summit, Pete Doucette, alongside Darya Ushakova from The Philadelphia Inquirer, led an insightful seminar exploring how the Inquirer’s strategy fueled substantial growth … Read more

By Guest Contributor: Lennart Schneider, Strategy Consultant, Podcast Host and Newsletter Editor at Subscribe Now and Katherine Ruane, Director of Strategic Marketing at Mather March 14th, 2025 Meet Lennart Schneider: … Read more

March 11th, 2025 Our latest quarterly benchmarking report is here! Every quarter, we deliver a comprehensive analysis for U.S. news publishers, covering revenue and volume trends, consumer marketing insights, and … Read more

By Guest Contributor: Mark Zohar, CEO at Viafoura March 11th, 2025 The digital publishing landscape is undergoing a fundamental transformation. As traditional audience acquisition strategies become less effective, publishers are … Read more

Optimize your data. We’re here to help.

Subscribe to our newsletter!