Mather Economics

Briana Garcia, MS

Manager, Data Science Consulting

Briana Garcia focuses on developing strategies to help publishers advance their digital products. As subscription-based models become the way of the future, increasing and maintaining a digital subscriber base is more important than ever. Briana works closely with clients to create and execute personalized plans to increase known users, convert anonymous users to paid products, and increase subscriber engagement without sacrificing advertising revenue. She is actively developing a product that will help newsrooms analyze the success of specific content on both a general and article-specific level and predict the success of content published in the future.

 

Briana holds a Master of Science degree in Applied Economics and Bachelor of Science degree in both Economics and Finance from Florida State University. While attending Florida State University, Briana was recognized for her passion, drive, and success with the John Mikels and Stan Shaffer Award for Outstanding Student.

What is your favorite quote?

“Happiness doesn’t come as a result of getting something we don’t have, but rather of recognizing and appreciating what we do have.” ― Frederick Koenig

If you could spend a week anywhere in the world, where would it be and why?

London is always #1 on my list. I thrive on the energy I get from being surrounded by so many people participating in so many exciting activities.

Clients

USA Today
nrc media
BDN Maine
The Virginian-Pilot
Gannett logo
Alaska Dispatch News logo
APN News & Media logo
BH Media Group Logo
Fairfax Media logo
New York Lottery logo