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UID:4637-1620306000-1620316800@www.mathereconomics.com
SUMMARY:2021 Mather Economics Symposium - Subscriber Lifecycle Management Day 1
DESCRIPTION:REGISTER Day 1 \, May 6 \nThe 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry’s subscription economy\, presented in case study format by best-in-class speakers from across the globe during a three day program. The 1st day will focus on – Cultivating a Data-Driven\, Audience Centric Media Enterprise. \nTo learn more about the Symposium access the home page HERE \nKey insights and tactics that attendees can expect from joining the Symposium: \n• Optimize your subscription revenue strategies.\n• Develop and manage reader revenue KPIs\n• Best practices for: Acquisition\, Retention\, Customer Lifecycle\, Pricing\, Engagement\, Loyalty.\n• Detailed case studies on best-of-class media companies’ success with Mather.\n• Learnings from other industries.\n• Digital and print churn reduction and subscription conversion using AI.\n• Expand your audience depth and breadth.\n• Drive cost savings and efficiencies in your reader revenue operation.\n• Team collaboration: How cross-functional teams drive change and ensure success. \n\n\n\n\n\n\nThursday\, May 6 – Day 1 Agenda\n\n\n\n\n\n\n\n\n\n\n\nCultivating a Data-Driven\, Audience-Centric Media Enterprise \n1:00 p.m. ET\nWelcome Matt Lindsay\, President\, Mather Economics\nModerator Nicki Purcell\, President\, Insite \n1:10 p.m.\nKeynote Address\nTranslating Strategy into Action\nTony Hunter\, Chairman & CEO\, McClatchy \n1:50 p.m.\nPresentation\nBuilding a first-party data media company: The next big transformation\nPete Doucette\, Chief Revenue Officer\, The Philadelphia Inquirer \n2:20 p.m.\nPresentation and Q&A\nHow Mediahuis’ subscription engine drives pricing\, retention\, acquisition\, and engagement success\nPaul Verwilt\, COO\, Mediahuis\nDustin Tetley\, Managing Director\, Mather Economics \n2:50 p.m.\nReforma Digital Transformation\nJuan E. Pardinas\, Editor-In-Chief\, Reforma\nArvid Tchivzhel\, Managing Director\, Mather Economics \n3:25 p.m.\nSpotlight on Magazines\nThe path to subscription: Nurturing the potential subscriber\nLaurie Truitt\, Vice President of Consumer Growth\, TIME \n3:55 p.m.\nRecap and close
URL:https://www.mathereconomics.com/event/2021-mather-economics-symposium-subscriber-lifecycle-management-day-1/
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