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UID:4638-1620385200-1620396000@www.mathereconomics.com
SUMMARY:2021 Mather Economics Symposium - Subscriber Lifecycle Management Day 2
DESCRIPTION:REGISTER – Day 2\, May 7 \nThe 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry’s subscription economy\, presented in case study format by best-in-class speakers from across the globe during a three day program. The 2nd day will be Innovation Day: Thought Leadership and Partnership. \nTo learn more about the Symposium access the home page HERE \nKey insights and tactics that attendees can expect from joining the Symposium: \n• Optimize your subscription revenue strategies.\n• Develop and manage reader revenue KPIs\n• Best practices for: Acquisition\, Retention\, Customer Lifecycle\, Pricing\, Engagement\, Loyalty.\n• Detailed case studies on best-of-class media companies’ success with Mather.\n• Learnings from other industries.\n• Digital and print churn reduction and subscription conversion using AI.\n• Expand your audience depth and breadth.\n• Drive cost savings and efficiencies in your reader revenue operation.\n• Team collaboration: How cross-functional teams drive change and ensure success. \n  \n\n\n\n\n\nFriday\, May 7 – Day 2 Agenda\n\n\n\n\n\n\n\n\n\n\n\nInnovation Day: Thought Leadership and Partnership\n11:00 a.m. ET\nWelcome and Recap \n11:10 a.m.\nKeynote\nGannett’s subscription strategy: Operating at the intersection of brand and growth\, purpose & profitability\nMayur Gupta\, Chief Marketing & Strategy Officer\, Gannett/USA Today \n11:50 a.m.\nCase Study Benchmarking Data-Driven Success\nTim Franklin\, Sr. Associate Dean\, Medill School of Journalism\nEdward Malthouse\, Director of Research\, Spiegel initiative\, Northwestern University\nHow the benchmarking tool would shape McClatchy’s reader revenue strategy\nShannan Bowen\, Director of Product Engagement\, McClatchy \n12:20 p.m.\nPresentation\nTargeted products at the forefront of The Economist’s subscription growth strategy\nClaire Overstall\, Global Head of Customer\, The Economist \n12:55 p.m.\nCost saving model: Saving credit card fees\nHow Oahu Publishing saved $1 million on credit card fees\nAaron Kotarek\, SVP Audience & Operations\, Oahu Publications\nHow media companies can save 50%+ on credit card fees\nSammy Papert\, Media Ambassador\, Menio Global \n1:25 p.m.\nIndustry Spotlight on Sports\nMajor League Baseball TV and season tickets: Optimizing the fan lifecycle\nJohn Tierney\, Senior Director of Ticketing\, Major League Baseball (MLB) \n1:55 p.m.\nRecap and close \n\n \n\n 
URL:https://www.mathereconomics.com/event/2021-mather-economics-symposium-subscriber-lifecycle-management-day-2/
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