BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Mather  - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Mather 
X-ORIGINAL-URL:https://www.mathereconomics.com
X-WR-CALDESC:Events for Mather 
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230210T130000
DTEND;TZID=America/New_York:20230210T140000
DTSTAMP:20260614T011930
CREATED:20230131T200634Z
LAST-MODIFIED:20230207T201015Z
UID:6344-1676034000-1676037600@www.mathereconomics.com
SUMMARY:A Conversation with Mather: The Print to Digital Transformation (Virtual)
DESCRIPTION:A Conversation with Mather: The Print to Digital Transformation (Virtual) \nREGISTER TO ATTEND\nFriday\, February 10 | 1:00 PM ET \nJoin Luke Magerko of Mather Economics\, and Lisa Pistilli of MACMA\, as they have a candid conversation about how magazine brands leverage data science to improve testing in pricing\, subscriber acquisition\, churn reduction\, expense reduction\, and digital engagement.\nA successful print-to-digital transition requires publishers to optimize their print revenues while effectively navigating the digital world.\nBring your questions and your lunch (or coffee\, tea\, or water!)\nSPEAKERS\n\nLuke Magerko\, Managing Director – Strategy of Mather Economics\n\n \n\nLisa Pistilli\, President\, MACMA\n\nREGISTER
URL:https://www.mathereconomics.com/event/a-conversation-with-mather-the-print-to-digital-transformation/
CATEGORIES:Webinar
END:VEVENT
END:VCALENDAR