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DTSTART;TZID=America/New_York:20241030T100000
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DTSTAMP:20260617T013859
CREATED:20241014T125004Z
LAST-MODIFIED:20241014T125159Z
UID:7777-1730282400-1730286000@www.mathereconomics.com
SUMMARY:Live Webinar: Free or Premium? How to Maximize Your Content’s Value
DESCRIPTION:Join our upcoming webinar covering essential strategies to maximize your content’s value! \nSpoiler alert: There’s no one-size-fits-all answer. But we can help you find the right strategy! \n  \nJoin Madeleine White\, Co-founder of The Audiencers & VP Marketing at Poool\, and Jen de Ruyter\, Senior Manager of Customer Operations at Mather\, to learn how to build the foundations of a successful subscriptions model by making more intelligent and dynamic decisions when it comes to blocking content. \nIn this session\, we’ll explore: \n\nThe evolution of paywall models\nHow publishers can leverage content and audience insights to boost conversion rates and grow revenue\nReal-world examples\, offering practical\, actionable takeaways to enhance your strategy\n\nDon’t miss out\, click here to register.
URL:https://www.mathereconomics.com/event/free-or-premium-how-to-maximize-your-contents-value/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240820T100000
DTEND;TZID=America/New_York:20240820T110000
DTSTAMP:20260617T013859
CREATED:20240808T184233Z
LAST-MODIFIED:20240812T160107Z
UID:7293-1724148000-1724151600@www.mathereconomics.com
SUMMARY:Live Webinar: Pricing in Practice\, Insights from Leading Publishers
DESCRIPTION:Join us for an insightful panel discussion and hear from top industry experts at the Dallas Morning News and Philadelphia Inquirer. Discover their strategic approaches\, successful tactics\, and how they are navigating the complexities of pricing for both digital and print subscriptions. \nYou can expect to learn more about: \n\nHow their pricing strategies have evolved and where they are finding success.\nInsights into the current challenges and opportunities in subscription pricing.\nTechniques for differentiating pricing between digital and print subscriptions.\nStrategies for addressing pricing fatigue and sustaining subscriber value.\nLessons from recent experiments and A/B testing.\nHow they expect their strategy to evolve in the next 2-3 years.\n\nClick here to register.
URL:https://www.mathereconomics.com/event/live-webinar-pricing-in-practice-insights-from-leading-publishers/
CATEGORIES:Webinar
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DTSTART;TZID=America/New_York:20230210T130000
DTEND;TZID=America/New_York:20230210T140000
DTSTAMP:20260617T013859
CREATED:20230131T200634Z
LAST-MODIFIED:20230207T201015Z
UID:6344-1676034000-1676037600@www.mathereconomics.com
SUMMARY:A Conversation with Mather: The Print to Digital Transformation (Virtual)
DESCRIPTION:A Conversation with Mather: The Print to Digital Transformation (Virtual) \nREGISTER TO ATTEND\nFriday\, February 10 | 1:00 PM ET \nJoin Luke Magerko of Mather Economics\, and Lisa Pistilli of MACMA\, as they have a candid conversation about how magazine brands leverage data science to improve testing in pricing\, subscriber acquisition\, churn reduction\, expense reduction\, and digital engagement.\nA successful print-to-digital transition requires publishers to optimize their print revenues while effectively navigating the digital world.\nBring your questions and your lunch (or coffee\, tea\, or water!)\nSPEAKERS\n\nLuke Magerko\, Managing Director – Strategy of Mather Economics\n\n \n\nLisa Pistilli\, President\, MACMA\n\nREGISTER
URL:https://www.mathereconomics.com/event/a-conversation-with-mather-the-print-to-digital-transformation/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20221115
DTEND;VALUE=DATE:20221118
DTSTAMP:20260617T013859
CREATED:20220912T173521Z
LAST-MODIFIED:20221115T190255Z
UID:5953-1668470400-1668729599@www.mathereconomics.com
SUMMARY:Stibo DX - CUE Days Subscription Analytics Workshop
DESCRIPTION:Mather Economics\, the global leader in subscription management and data analytics\, will conduct a 3-hour workshop on data-driven revenue growth strategies and tactics. \n\n\n\n  \nWorkshop: How to Successfully Leverage Analytics\n\n\nFeaturing Matt Lindsay\, President and Arvid Tchizvhel\, Senior Vice President\, Product\n\n[Register for CUE Days 2022]\nNovember 16 | 12:30 – 14:45 CET \nOperationalizing analytics is often a problem that businesses struggle to solve\, which is why many big data projects in the media industry fail. Mather has worked with hundreds of publishers across the globe\, addressing these challenges and supporting companies seeking to grow their bottom line through advanced analytics. \nAt CUE Days Mather Economics will share the important factors affecting how companies successfully leverage analytics\, with a focus on the following topics: \n\nSupporting your strategic roadmap with analytics use cases\nOrganizational decision frameworks\nData governance strategies\nOptimizing your tech stack\nManagement KPIs and executive dashboards\nUnderstanding your market potential\nExample analytics use cases:\n\nAudience demand analysis for content categories\nPremium content selection algorithms\nChurn prediction scoring\nSubscription pricing optimization\nIntelligent paywalls and registration walls\n\n\n\n\n\n  \n\nCUE Days (hybrid event) will be filled with inspiring presentations\, deep dives\, and networking for developers and CUE users. \nIn Aarhus\, Denmark\, in-person\n(November 15\, 14.45 to November 17\, 18.00 CET) \nOnline\n(November 15-17\, 15.00 – 18.00 CET)
URL:https://www.mathereconomics.com/event/cue-days-is-finally-here/
CATEGORIES:Conference,Webinar
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DTSTART;TZID=America/New_York:20221108T110000
DTEND;TZID=America/New_York:20221108T143000
DTSTAMP:20260617T013859
CREATED:20221026T161713Z
LAST-MODIFIED:20221103T143800Z
UID:6098-1667905200-1667917800@www.mathereconomics.com
SUMMARY:FIPP Webinar: Optimizing Subscription Pricing Analytics for the Magazine Industry
DESCRIPTION:Optimizing Subscription Pricing Analytics for the Magazine Industry\nRegister for FREE webinar November 8\, 2022\n\nJoin us for a look at how TIME is using data science and econometric modeling to enhance their pricing strategies and tactics.\nJoin the thought-provoking discussion between Laurie Truitt\, Vice President\, Global Consumer Growth and Luke Magerko\, Head of Data Science for Mather Economics (and long-time magazine industry expert)\, as they explore TIME’s path to solving their subscriber revenue and pricing yield business questions. \nWe are sure you will find the conversation helpful as you work to extend the runway of your legacy print brands and look to invest a portion of those revenues into your digital transformation. \nThe webinar is FREE to attend. Register here. \n\n Tuesday\, November 8th\, 2022 // 11am EST // 3pm GMT\n\n  \n\nSpeakers: \nLaurie Truitt | Vice President\, Global Consumer Growth\, TIME \nAs Vice President of TIME Global Consumer Growth\, Laurie is responsible for driving digital transformation and growth. She has over 20 years of experience working with global media brands including Gannett | USA Today\, NBCU\, and The New York Times. She is a dynamic and high-impact leader responsible for transforming organizations into subscriber-led content platforms and is responsible for accelerated growth across paid acquisition\, lifecycle marketing\, and driving ROI. \nLuke Magerko | Head of Data Science and Operational Team\, Mather Economics \nLuke Magerko leads the media data science practice at Mather Economics focusing on the holistic 360-degree view of the consumer. Luke specializes in identifying customer behaviors\, enhancing lifetime value\, and providing operational cost savings. As head of the operational team\, Luke focuses on efficiencies to provide cost-effective services for Mather’s clients. \nJoin us! Register here.
URL:https://www.mathereconomics.com/event/fipp-webinar-with-times/
CATEGORIES:Webinar
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DTSTART;TZID=America/New_York:20220824T120000
DTEND;TZID=America/New_York:20220824T130000
DTSTAMP:20260617T013859
CREATED:20220802T131653Z
LAST-MODIFIED:20220804T231812Z
UID:5810-1661342400-1661346000@www.mathereconomics.com
SUMMARY:Wine Industry Sales Symposium
DESCRIPTION:Join Mather Economics for our upcoming webinar by registering at this link. \nUsing Data Analytics to Optimize DTC Pricing and Inventory Depletion\n\nFar too often\, important pricing decisions are based primarily on how much competitors and/or neighbors are selling their products for\, instead of leveraging data at their disposal to make better-informed\, fact-based decisions. The session will feature a panel of winery executives to tell their story as to how they have started using predictive analytics to augment their pricing and inventory optimization strategies in 2022 and the results they experienced. \nThis webinar is for industry principals of any size winery looking to strike the perfect balance between maximizing profitability via the proper pricing strategy while at the same time managing depletion rates at a pre-planned pace. \nWe invite you to join us on August 24 at 9:00 am PT\n \n{ Register here }
URL:https://www.mathereconomics.com/event/5810/
CATEGORIES:Webinar
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DTSTART;TZID=America/New_York:20220727T130000
DTEND;TZID=America/New_York:20220727T140000
DTSTAMP:20260617T013859
CREATED:20220802T135418Z
LAST-MODIFIED:20220803T003148Z
UID:5820-1658926800-1658930400@www.mathereconomics.com
SUMMARY:Staying Ahead of the Curve [webinar recording included]
DESCRIPTION:Zephr x ONA Webinar: Staying ahead of the curve\nTop trends influencing the digital publishing industry\n\nAs consumer preferences rapidly evolve\, and the market becomes more saturated\, this is having a knock-on effect on subscription strategies. \n\nIn order to stay competitive digital publishers need to think beyond the traditional models to attract and retain their audiences. \nThat’s why Zephr and ONA organized the webinar “Staying ahead of the curve” with industry experts including Matt Lindsay\,  President\, Mather Economics and Emily Oxley\, Senior Customer Success Lead\, Zephr. \nOur panelists delved deep into the trends impacting the future of the digital publishing industry so that you can stay ahead of the curve. \nThe session was moderated by Hanna Rifaey\, Partnerships Consultant at the Online News Association. \n\nDownload this webinar to learn more about: \n\nEvolving and expanding revenue streams – including the rise of micropayments\nShifts in consumer behavior and the rising demand of video content\nExploring subscription bundling offers\nAnd much more…\n\n \n  \nFor more information on ways to enrich your content optimization\, connect with Matt at matt@mathereconomics.com. \n\nMather provides strategic insights to the newspaper industry through its quarterly benchmark reporting.\nClick here to download your free report\n \nPlease contact Mather Economics if you would like to participate in our benchmarking reports or have any questions. Mather is developing benchmarks for other regions with more details to be announced later this year.
URL:https://www.mathereconomics.com/event/staying-ahead-of-the-curve-top-trends-influencing-the-digital-publishing-industry-2/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220727T130000
DTEND;TZID=America/New_York:20220727T140000
DTSTAMP:20260617T013859
CREATED:20220714T141109Z
LAST-MODIFIED:20220714T141157Z
UID:5746-1658926800-1658930400@www.mathereconomics.com
SUMMARY:Staying Ahead of the Curve - Top trends influencing the digital publishing industry
DESCRIPTION:Are you interested in hearing from peers within the digital publishing sphere about the trends that are currently shaping the industry?\n\nRegister for an upcoming webinar. \nWhile most publishers rate subscriptions as their number one priority this year\, it is critical for newsrooms to think beyond the traditional models to attract and retain their audiences. \nAs audience preferences rapidly evolve\, and the market becomes more saturated\, this is having a knock on effect on subscription models. In order to stay competitive digital publishers need to shift their revenue models. \nJoin us on Wednesday\, July 27th\, at 1pm EDT/ 6pm BST as our panelists Gwyn Roberts\, Chief Strategy Officer\, Global Fund Media Ltd\, Mather (Matt) Lindsay\, President\, Mather Economics and Emily Oxley\, Senior Customer Success Lead\, Zephr\, delve deep into the trends impacting the future of the digital publishing industry\, including: \n\nEvolving and expanding revenue streams – including the rise of micropayments\nShifts in consumer behavior and the rising demand of video content\nExploring subscription bundling offers\n\nThe session will be moderated by Hanna Rifaey\, Partnerships Consultant at the Online News Association. \nRegister now to discover what is changing in the industry\, how it’s going to impact publishers\, and how you can stay ahead of the curve.
URL:https://www.mathereconomics.com/event/staying-ahead-of-the-curve-top-trends-influencing-the-digital-publishing-industry/
CATEGORIES:Webinar
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DTSTART;TZID=America/New_York:20220420T110000
DTEND;TZID=America/New_York:20220420T123000
DTSTAMP:20260617T013859
CREATED:20220328T173916Z
LAST-MODIFIED:20220328T174144Z
UID:5539-1650452400-1650457800@www.mathereconomics.com
SUMMARY:Optimize + Monetize your Digital Content Strategy
DESCRIPTION:Optimize + Monetize your Digital Content Strategy; Stop counting page views and focus on what matters. REVENUE!\n\nAPRIL 20\, 2022 – 11:00 New York  |  12:00 Brazil  |  17:00 Amsterdam \nJoin Mather Economics and leading global media companies\, revenue officers\, digital directors\, chief marketing officers\, and innovators for an online event: Optimize your Content Strategy; Stop counting page views and focus on what matters. REVENUE!\nLearn more and register your place here ➡️ \nSPEAKERS \n\nAnderson Damien\, Executive Director for Consumer Market and Digital Strategy at Folha de S. Paulo – LATAM\nVeebha Mehta\, Chief Marketing Officer at Crain Communications – USA\nYves van Dooren\, Data and Insights Expert at Mediahuis – EUROPE\nLuke Magerko and Arvid Tchivzhel of Mather Economics\n\n \n  \n 
URL:https://www.mathereconomics.com/event/optimize-monetize-your-digital-content-strategy/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220203T130000
DTEND;TZID=America/New_York:20220203T140000
DTSTAMP:20260617T013859
CREATED:20220204T214224Z
LAST-MODIFIED:20220204T214902Z
UID:5402-1643893200-1643896800@www.mathereconomics.com
SUMMARY:GNI Digital Growth Program: Data Expert Panel
DESCRIPTION:Expert Panel: Real examples and best practices on data strategy in the US & Canada\n\n60 MINUTES | 2/3/2022 \nLearn how news organizations in North America are using data to achieve their overall business goals. In this panel\, you’ll hear about practical examples and pose questions with the panelists. \nFOR MORE INFO  |  WATCH ON DEMAND \n\nJodie Hopperton\, Product Initiative Lead INMA\nGordon Edall\, Chief Revenue Officer\, Co-founder Sophi.io\nKarla Ovalle\, Newsroom Analytics Director\, The Boston Globe\nLuke Magerko\, Head Data Scientist at Mather Economics\n\n  \n \n \n\nWATCH ON DEMAND \n  \n 
URL:https://www.mathereconomics.com/event/gni-digital-growth-program-data-expert-panel/
CATEGORIES:Webinar
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