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DTSTART;TZID=America/New_York:20210713T180000
DTEND;TZID=America/New_York:20210713T223000
DTSTAMP:20260412T043244
CREATED:20210621T192845Z
LAST-MODIFIED:20210712T153016Z
UID:4943-1626199200-1626215400@www.mathereconomics.com
SUMMARY:How to Determine what your Subscription Strategy Should Be
DESCRIPTION:How to Determine What Your Subscription Strategy Should Be\n\nFeaturing Matt Lindsay\nTuesday\, July 13\, 2021 | 7:40 PM EST\nSIGN UP\n  \n  \n\n  \nJoin us for the second FIPP Insider New Zealand\, organized in conjunction with the Magazine Publishers Association New Zealand and FIPP strategic partner PressReader. \nDate and time\nFIPP New Zealand takes place from 10 am to 3 pm New Zealand Time on 14 July. \nAgenda and speakers\nThe agenda features a mix of local New Zealand and international speakers\, including Sinead Boucher\, Chief Executive at Stuff\, New Zealand\, Matt Lindsay\, President\, Mather Economics\, USA\, and Abbey Kuster-Prokell\, Creative Director\, Martha Stewart Living Omnimedia\, USA\, and Tommy O’Hare\, SVP Business Development and Licensing\, Outside\, USA. \n\n\n\n\nNZ Time\nDuration\nSpeaker\n\n\n10.00-10.50\n50 minutes\nUpdate on the state of the media Industry James Hewes\, President and CEO\, FIPP\, UK\n\n\n11:00-11:20\n20 minutes\nContent marketing done well Lauren Quaintance\, Co-founder\, Storyation\, NZ\n\n\n11:20-11:40\n20 minutes\nWhat being a media owner has taught me Sinead Boucher\, CEO\, Stuff\, NZ\n\n\n11:40-12:00\n20 minutes\nHow to determine what your subscription strategy should be Matt Lindsay\, President\, Mather\, USA\n\n\n12:00-13:00\n50 minutes\nLUNCH BREAK\n\n\n13:00-13:50\n50 minutes\nBuilding a membership bundle to fully achieve your forever promise Tommy O’Hare\, SVP of Business Development and Licensing\, Outside\, USA Note: this session was recorded at FIPP’s D2C Summit in June  \n\n\n14:00-14:20\n20 minutes\nMaking magazines relevant for all New Zealanders Carmen Parahi\, Pou Tiaki Editor\, Stuff\, New Zealand\n\n\n14:20-14:40\n20 minutes\n5 technologies you should know about right now Rebekah Billingsley\, Content\, Brand and Digital Transformation Specialist\, UK\n\n\n14:40-15:00\n20 minutes\nFrom Concept to Consumer: the Art of Cover Creation Abbey Kuster-Prokell\, Creative Director\, Martha Stuart Living Omnimedia\, USA\n\n\n15:00\nWRAP\nThank you & until 2022 Sally Duggan\, Executive Director\, MPA\, NZ and Steve Chapman\, VP Content Partnerships\, PressReader\, Canada\n\n\n\n\n  \nFIPP and MPA NZ members can register for free. Non-members can register at the nominal charge of £15.* \nSign up now
URL:https://www.mathereconomics.com/event/how-to-determine-what-your-subscription-pricing-should-be/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210623T124500
DTEND;TZID=America/New_York:20210623T133000
DTSTAMP:20260412T043244
CREATED:20210427T161119Z
LAST-MODIFIED:20210428T011831Z
UID:4725-1624452300-1624455000@www.mathereconomics.com
SUMMARY:GWADS 2021
DESCRIPTION:GWADS 2021\nGWADS 2021 Agenda\nDownload PDF \n\nJoin Matt Lindsay\, President of Mather Economics\, and Tim Franklin\, Sr. Associate Dean and John M. Mutz Chair in Local News at Medill at Northwestern University\, on the main stage on Wednesday\, June 23rd at 12:45 PM EST // 9:45 AM PST. \nTrends in Reader Revenue: What Local News Are People Paying For?  \nReader revenue has never been more important to sustaining local news than it is today. What’s driving people to pay for local news in larger numbers? What can be done to keep them? There are lessons to be learned inside new data of reader behaviors with digital local news. \n2021 Registration – GWAA (greatwesternaa.org) \n  \n\nLearn more about the Medill Subscriber Engagement Index Platform and Mather’s Industry Benchmarking Reports.
URL:https://www.mathereconomics.com/event/great-western-audience-development-summit/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210623T110000
DTEND;TZID=America/New_York:20210623T123000
DTSTAMP:20260412T043244
CREATED:20210621T160407Z
LAST-MODIFIED:20210621T160552Z
UID:4941-1624446000-1624451400@www.mathereconomics.com
SUMMARY:Google News Initiative Latin American Subscriptions Lab Webinar
DESCRIPTION:Join us on Wednesday\, June 23 at 10:00 AM (CST) to discover key findings and learnings from the report authors and Subscriptions Lab participating publishers.\n\nAcross Latin America\, news organizations are starting to look at digital subscriptions as a growing\, if not central\, part of their strategy to achieve long-term financial sustainability. Additionally\, our current social realities are demanding high quality journalism and media readiness\, more than ever before. With the goal of expanding best practices on digital subscriptions in Latin American news media organizations\, the Google News Initiative\, in partnership with WAN-IFRA and Mather Economics\, launched a subscriptions lab\, composed by the following media companies:\n\n\n\n\n\n\nDuring this free webinar\, we will present the Subscriptions Latin America GNI Lab Report\, which puts together two years of personalized preliminary assessments\, strategic guidance\, benchmarks\, detailed data analysis and customized tactical recommendations.\n\n\n\n\n\n\nREGISTER HERE \n  \n 
URL:https://www.mathereconomics.com/event/google-news-initiative-latin-american-subscriptions-lab-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210615T080000
DTEND;TZID=America/New_York:20210615T170000
DTSTAMP:20260412T043244
CREATED:20210518T160947Z
LAST-MODIFIED:20210518T161130Z
UID:4883-1623744000-1623776400@www.mathereconomics.com
SUMMARY:FIPP Direct-to-Consumer (D2C) Summit
DESCRIPTION:REGISTER HERE \nDirect-to-consumer revenue models will become the primary source of revenue for most media businesses. The D2C Summit will look at all aspects of consumer revenue\, including digital subscriptions and membership\, as well as sessions on e-commerce and other D2C revenue streams. \nCombining success stories from the media industry with shining lights from across the broader economy\, the D2C Summit is a “do-not-miss” event for anyone focused on this critical new business area. \nSo whether you’ve already begun your D2C journey and are looking to improve by learning from ‘best in class’ businesses\, or you’re about to make the leap into the direct-to-consumer world\, come and be inspired by success stories from across the world. \nTo learn more about the Summit\, click here>>
URL:https://www.mathereconomics.com/event/fipp-direct-to-consumer-d2c-summit/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210527T150000
DTEND;TZID=America/New_York:20210527T153000
DTSTAMP:20260412T043244
CREATED:20210511T134058Z
LAST-MODIFIED:20210511T134058Z
UID:4811-1622127600-1622129400@www.mathereconomics.com
SUMMARY:Wine Industry Sales Symposium - Depletion Optimization: Using Your Own Customer Data to Drive DTC Wine Price and Inventory Decisions
DESCRIPTION:Presented by: \nMatthew Lulay\, Managing Director – Consulting Services\nBob Terzotis\, Executive Vice President \nREGISTER \nWineries have a wealth of customer data to help them make stronger decisions on wine pricing and inventory depletion optimization but very few of them have the staff with the skill to execute the analytics. Mather Economics has developed a tool to transform customer transactional data—directly from your current fulfillment vendor—into actionable insights at the varietal level and to track results (and make adjustments) throughout the sales process. We hope you will join us for this thought provoking discussion/ demonstration to help you uncover the valuable data you have available to your winery and how easy it is to use it to make business decisions. \nTo learn more about the Symposium\, click here>
URL:https://www.mathereconomics.com/event/wine-industry-sales-symposium-depletion-optimization-using-your-own-customer-data-to-drive-dtc-wine-price-and-inventory-decisions-2/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210526T153000
DTEND;TZID=America/New_York:20210526T160000
DTSTAMP:20260412T043244
CREATED:20210511T133802Z
LAST-MODIFIED:20210511T134144Z
UID:4807-1622043000-1622044800@www.mathereconomics.com
SUMMARY:Wine Industry Sales Symposium - Depletion Optimization: Using Your Own Customer Data to Drive DTC Wine Price and Inventory Decisions
DESCRIPTION:Presented by: \nMatthew Lulay\, Managing Director – Consulting Services\nBob Terzotis\, Executive Vice President \nREGISTER \nWineries have a wealth of customer data to help them make stronger decisions on wine pricing and inventory depletion optimization but very few of them have the staff with the skill to execute the analytics. Mather Economics has developed a tool to transform customer transactional data—directly from your current fulfillment vendor—into actionable insights at the varietal level and to track results (and make adjustments) throughout the sales process. We hope you will join us for this thought provoking discussion/ demonstration to help you uncover the valuable data you have available to your winery and how easy it is to use it to make business decisions. \nTo learn more about the Symposium\, click here> \n 
URL:https://www.mathereconomics.com/event/wine-industry-sales-symposium-depletion-optimization-using-your-own-customer-data-to-drive-dtc-wine-price-and-inventory-decisions/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210513T130000
DTEND;TZID=America/New_York:20210513T140000
DTSTAMP:20260412T043244
CREATED:20210504T181937Z
LAST-MODIFIED:20210504T182611Z
UID:4787-1620910800-1620914400@www.mathereconomics.com
SUMMARY:OrderPort and Mather Economics Partner for DtC Webinar
DESCRIPTION:Learn how Mather Economics is partnering with wineries around the country to take DtC to the next level by applying actionable analytics to the data wineries already own. \nJoin Mather Economics and OrderPort for a live webinar on Thursday\, May 13th at 10am PT. \nMatthew Lulay and Bob Terzotis will share insights and real world case studies for how analytics can improve many facets of your DtC business\, including wine club acquisition and retention\, pricing\, and inventory management. \n\nSign up details – Add to Calendar\nThursday\, May 13th | 10am PT\n \nhttps://global.gotomeeting.com/join/517960453 \nUse your microphone and speakers (VoIP) – a headset is recommended. Or\, call in using your telephone.\nDial +1 (626) 521-0013\nAccess Code: 517-960-453\nAudio PIN: Shown after joining the meeting\nMeeting ID: 517-960-453 \n  \n \n  \n 
URL:https://www.mathereconomics.com/event/orderport-and-mather-economics-partner-for-dtc-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210510T110000
DTEND;TZID=America/New_York:20210510T140000
DTSTAMP:20260412T043244
CREATED:20210323T125532Z
LAST-MODIFIED:20210428T014032Z
UID:4639-1620644400-1620655200@www.mathereconomics.com
SUMMARY:2021 Mather Economics Symposium - Subscriber Lifecycle Management Day 3
DESCRIPTION:REGISTER Day 3\, May 10 \n  \nThe 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry’s subscription economy\, presented in case study format by best-in-class speakers from across the globe during a three day program. The 3rd and last day will focus on – Mapping the Future of Subscription Strategy and Tactics. \nTo learn more about the Symposium access the home page HERE \nKey insights and tactics that attendees can expect from joining the Symposium: \n• Optimize your subscription revenue strategies.\n• Develop and manage reader revenue KPIs\n• Best practices for: Acquisition\, Retention\, Customer Lifecycle\, Pricing\, Engagement\, Loyalty.\n• Detailed case studies on best-of-class media companies’ success with Mather.\n• Learnings from other industries.\n• Digital and print churn reduction and subscription conversion using AI.\n• Expand your audience depth and breadth.\n• Drive cost savings and efficiencies in your reader revenue operation.\n• Team collaboration: How cross-functional teams drive change and ensure success. \n  \n\n\n\n\n\nMonday\, May 10 – Day 3\n\n\n\n\n\n\n\n\n\n\n\nMapping the Future of Subscription Strategy and Tactics\n11:00 a.m. ET\nWelcome and Recap \n11:10 a.m.\nKeynote\nWhat we learned from our Reader Revenue Labs Around the World\nBen Monnie\, Director of Global Partnerships\, Google News Initiative \n11:50 a.m.\nPresentation\nSuccess factors for subscriptions and reader revenue\nSelma Stern\, SVP Consumer Subscriptions\, Insider \n12:20 p.m.\nInterview Reshaping Print Analytics\nHow we drove revenue in digital and print by reducing print frequency\nGary Lavariere\, Director of Audience Development\, New England Newspapers\nThe decision process: This is how we decided the print frequency reduction strategy\nPat Leader\, Director of Audience\, Consumer Revenue\, The Spokesman-Review\nMatthew Lulay\, Managing Director of Mather Economics \n12:50 p.m.\nPanel Discussion\nPublishers build on subscription wins to drive future strategy and profitability\nFull speed ahead: Revenue and engagement follow focused subscriber-first strategy\nAlan Fisco\, President\, The Seattle Times\nSpecialty content has a bright subscriptions future at Newsday\nDebby Krenek\, Publisher\, Newsday \n1:25 p.m.\nSpotlight on Wine\nNews media and wine industry subscriptions: Like a fine wine\, they become better with age\, data strategy\nJim Moroney\, Proprietor – Sixmilebridge Winery\, Publisher & CEO\, The Dallas Morning News \n1:55 p.m.\nConference Recap \n  \n\nDownload Agenda
URL:https://www.mathereconomics.com/event/2021-mather-economics-symposium-subscriber-lifecycle-management-day-3/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210507T110000
DTEND;TZID=America/New_York:20210507T140000
DTSTAMP:20260412T043244
CREATED:20210323T125331Z
LAST-MODIFIED:20210428T132647Z
UID:4638-1620385200-1620396000@www.mathereconomics.com
SUMMARY:2021 Mather Economics Symposium - Subscriber Lifecycle Management Day 2
DESCRIPTION:REGISTER – Day 2\, May 7 \nThe 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry’s subscription economy\, presented in case study format by best-in-class speakers from across the globe during a three day program. The 2nd day will be Innovation Day: Thought Leadership and Partnership. \nTo learn more about the Symposium access the home page HERE \nKey insights and tactics that attendees can expect from joining the Symposium: \n• Optimize your subscription revenue strategies.\n• Develop and manage reader revenue KPIs\n• Best practices for: Acquisition\, Retention\, Customer Lifecycle\, Pricing\, Engagement\, Loyalty.\n• Detailed case studies on best-of-class media companies’ success with Mather.\n• Learnings from other industries.\n• Digital and print churn reduction and subscription conversion using AI.\n• Expand your audience depth and breadth.\n• Drive cost savings and efficiencies in your reader revenue operation.\n• Team collaboration: How cross-functional teams drive change and ensure success. \n  \n\n\n\n\n\nFriday\, May 7 – Day 2 Agenda\n\n\n\n\n\n\n\n\n\n\n\nInnovation Day: Thought Leadership and Partnership\n11:00 a.m. ET\nWelcome and Recap \n11:10 a.m.\nKeynote\nGannett’s subscription strategy: Operating at the intersection of brand and growth\, purpose & profitability\nMayur Gupta\, Chief Marketing & Strategy Officer\, Gannett/USA Today \n11:50 a.m.\nCase Study Benchmarking Data-Driven Success\nTim Franklin\, Sr. Associate Dean\, Medill School of Journalism\nEdward Malthouse\, Director of Research\, Spiegel initiative\, Northwestern University\nHow the benchmarking tool would shape McClatchy’s reader revenue strategy\nShannan Bowen\, Director of Product Engagement\, McClatchy \n12:20 p.m.\nPresentation\nTargeted products at the forefront of The Economist’s subscription growth strategy\nClaire Overstall\, Global Head of Customer\, The Economist \n12:55 p.m.\nCost saving model: Saving credit card fees\nHow Oahu Publishing saved $1 million on credit card fees\nAaron Kotarek\, SVP Audience & Operations\, Oahu Publications\nHow media companies can save 50%+ on credit card fees\nSammy Papert\, Media Ambassador\, Menio Global \n1:25 p.m.\nIndustry Spotlight on Sports\nMajor League Baseball TV and season tickets: Optimizing the fan lifecycle\nJohn Tierney\, Senior Director of Ticketing\, Major League Baseball (MLB) \n1:55 p.m.\nRecap and close \n\n \n\n 
URL:https://www.mathereconomics.com/event/2021-mather-economics-symposium-subscriber-lifecycle-management-day-2/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210506T130000
DTEND;TZID=America/New_York:20210506T160000
DTSTAMP:20260412T043244
CREATED:20210323T125147Z
LAST-MODIFIED:20210503T230958Z
UID:4637-1620306000-1620316800@www.mathereconomics.com
SUMMARY:2021 Mather Economics Symposium - Subscriber Lifecycle Management Day 1
DESCRIPTION:REGISTER Day 1 \, May 6 \nThe 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry’s subscription economy\, presented in case study format by best-in-class speakers from across the globe during a three day program. The 1st day will focus on – Cultivating a Data-Driven\, Audience Centric Media Enterprise. \nTo learn more about the Symposium access the home page HERE \nKey insights and tactics that attendees can expect from joining the Symposium: \n• Optimize your subscription revenue strategies.\n• Develop and manage reader revenue KPIs\n• Best practices for: Acquisition\, Retention\, Customer Lifecycle\, Pricing\, Engagement\, Loyalty.\n• Detailed case studies on best-of-class media companies’ success with Mather.\n• Learnings from other industries.\n• Digital and print churn reduction and subscription conversion using AI.\n• Expand your audience depth and breadth.\n• Drive cost savings and efficiencies in your reader revenue operation.\n• Team collaboration: How cross-functional teams drive change and ensure success. \n\n\n\n\n\n\nThursday\, May 6 – Day 1 Agenda\n\n\n\n\n\n\n\n\n\n\n\nCultivating a Data-Driven\, Audience-Centric Media Enterprise \n1:00 p.m. ET\nWelcome Matt Lindsay\, President\, Mather Economics\nModerator Nicki Purcell\, President\, Insite \n1:10 p.m.\nKeynote Address\nTranslating Strategy into Action\nTony Hunter\, Chairman & CEO\, McClatchy \n1:50 p.m.\nPresentation\nBuilding a first-party data media company: The next big transformation\nPete Doucette\, Chief Revenue Officer\, The Philadelphia Inquirer \n2:20 p.m.\nPresentation and Q&A\nHow Mediahuis’ subscription engine drives pricing\, retention\, acquisition\, and engagement success\nPaul Verwilt\, COO\, Mediahuis\nDustin Tetley\, Managing Director\, Mather Economics \n2:50 p.m.\nReforma Digital Transformation\nJuan E. Pardinas\, Editor-In-Chief\, Reforma\nArvid Tchivzhel\, Managing Director\, Mather Economics \n3:25 p.m.\nSpotlight on Magazines\nThe path to subscription: Nurturing the potential subscriber\nLaurie Truitt\, Vice President of Consumer Growth\, TIME \n3:55 p.m.\nRecap and close
URL:https://www.mathereconomics.com/event/2021-mather-economics-symposium-subscriber-lifecycle-management-day-1/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210218T150000
DTEND;TZID=America/New_York:20210218T160000
DTSTAMP:20260412T043244
CREATED:20210114T160835Z
LAST-MODIFIED:20210208T185409Z
UID:4518-1613660400-1613664000@www.mathereconomics.com
SUMMARY:Mather and Medill Subscriber Engagement Index Platform Launch Webinar
DESCRIPTION:REGISTER HERE FOR WEBINAR\nThursday\, February 18 at 3:00 p.m. EST\nSpeakers include: \n\nMatt Lindsay\, President at Mather Economics\nTim Franklin\, Leader\, Medill Local News Initiative\, Medill School of Journalism\, Media\, Integrated Marketing Communications at Northwestern University\nEd Malthouse\, Research Director of Spiegel Research Center\n\n\n\nFor more information\, access the press release here.\nNorthwestern University Medill School of Journalism\, Media\, Integrated Marketing Communications and Mather Economics have formed a cross-industry partnership to aggregate and analyze U.S. news media companies’ user behavior and subscription data. \nThe ongoing benchmarking project\, called the Medill Subscriber Engagement Index\, will launch in March 2021. MSEI has wide implications for producing game-changing\, actionable insights that will accelerate the industry’s reader revenue-making and engagement abilities. \nDozens of U.S. news media companies have joined the benchmarking project\, including the 29 daily newspapers of the The McClatchy Company; the 10 daily newspapers of the Tribune Publishing; the 75 dailies of Lee Enterprises; The Seattle Times\, the Denver Post; Newsday; the Dallas Morning News; The Philadelphia Inquirer; The Advocate; Las Vegas Review-Journal; The Spokesman-Review; and Bangor Daily News. Anchorage Daily News and The Gazette – Colorado Springs have recently signed up. More new publishers will be announced soon. \nThe Subscriber Engagement Index has arrived at a critical time. By studying audience engagement and digital subscriber benchmarks\, participating media companies will be able to build data-driven subscription strategies and bypass tedious and expensive model-building and experiments. \nThe ongoing benchmarking project will collect and analyze are: \n\nContent that drives engagement\nContent that reduces subscriber engagement\nUser journeys\nSubscription acquisition levers\nPredictive modeling for churn\nAcquisition\, churn and lifetime value markers\nMarketing tactics that assist acquisition and retention\nAverage revenue per user (ARPU)\n\n\nFor more information\, access the press release here. \nFor Frequently Asked Questions\, click here.
URL:https://www.mathereconomics.com/event/mather-and-medill-subscriber-engagement-index-platform-launch-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210216T140000
DTEND;TZID=America/New_York:20210216T150000
DTSTAMP:20260412T043244
CREATED:20210128T224007Z
LAST-MODIFIED:20210129T145053Z
UID:4536-1613484000-1613487600@www.mathereconomics.com
SUMMARY:America's Newspapers Webinar: Medill Subscriber Engagement Index
DESCRIPTION:REGISTER HERE \nAmerica’s Newspapers has announced a strategic partnership with Medill and Mather Economics on a new benchmarking project for its members.  The Medill Subscriber Engagement Index offers members the opportunity to develop game-changing\, data-driven reader revenue and engagement trends at their fingertips — at no cost for the first year.  \nLearn more about about the project HERE \nThe webinar will cover: \n\nbest practices in subscriber acquisition\, engagement and retention\nthe project’s data exploration tool that will drive actionable insights.\n\n“Mather Economics is supporting the Medill Subscriber Engagement Index because we believe understanding how subscribers value content is vital to achieving a sustainable business model for local journalism. Mather is fortunate to work with hundreds of newspapers in North America\, and we are uniquely positioned to provide Medill with anonymized data from across the industry with the consistency and quality necessary for academic research. We are also able to help publishers act on the insights provided by the SEI platform.” – Matt Lindsay\, President of Mather Economics \nREGISTER HERE
URL:https://www.mathereconomics.com/event/americas-newspapers-webinar-medill-subscriber-engagement-index/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210128T140000
DTEND;TZID=America/New_York:20210128T150000
DTSTAMP:20260412T043244
CREATED:20210114T161834Z
LAST-MODIFIED:20210125T193332Z
UID:4520-1611842400-1611846000@www.mathereconomics.com
SUMMARY:Local Media Consortium Webinar: Digital Subscription Analytics and Listener™ Launch
DESCRIPTION:Mather Economics provides Local Media Consortium members with digital analytics services that blend online data collection using Listener™\, audience and content analytics\, strategic consulting\, and implementation support for an affordable monthly fee. ​ We combine offline and online data to help you optimize your entire subscriber revenue stream as you transition your business towards a digital-audience revenue model. \nJoining the Mather team will be LMC members\, Shannan Bowen from McClatchy and Curtis Huber from The Seattle Times who will be sharing their experience using Listener™ and Mather’s digital subscription services.  Mather will share case studies at every stage of the subscriber lifecycle from publishers of all sizes\, and we are excited to provide publishers access to best-in-class digital subscription capabilities at a reasonable cost through this partnership with the Local Media Consortium. \nSpeakers include: \n\nMatt Lindsay\, President at Mather Economics\nArvid Tchivzhel\, Managing Director\, Digital Services\nShannan Bowen\, Director​ Product Engagement​\, McClatchy\nCurtis Huber\, Senior Director​ Circulation and Audience Revenue​\, The Seattle Times​\n\nTo join the webinar\, REGISTER HERE. \n 
URL:https://www.mathereconomics.com/event/digital-subscription-analytics-and-listener-offering-launch-webinar-with-mather-economics/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210121T140000
DTEND;TZID=America/New_York:20210121T150000
DTSTAMP:20260412T043244
CREATED:20210115T144203Z
LAST-MODIFIED:20210115T180854Z
UID:4521-1611237600-1611241200@www.mathereconomics.com
SUMMARY:ITEGA Webinar:  The Digital Tsunami: Exploring the Shifts in Identity and Privacy
DESCRIPTION:REQUEST PARTICIPATION (FREE\, but limit to 30 people) \nLeveraging digital identity helped digital advertising become the multi-billion dollar industry it is today. But new data protection laws and marketplace shifts signal changes to today’s current data-driven system that implicate identity and privacy. How might these changes affect how new organizations monetize and deliver quality content? This webinar will ask: \n\nWhat is the role of digital identity when it comes to advertising?\nHow have marketplace changes impacted this space? For example\, how will changes to IDFA and the cookie-less future impact identity\, privacy and digital advertising?\nWhat is the state of privacy and data protection regulation law\, federally and on a state level?\nHow might state and federal antitrust and privacy investigations impact advertising?\nCan ad tech become a trusted ecosystem? If so\, how\nWhat’s the relationship between online privacy and journalism?\nWhich news organizations have already embraced secure digital identity and privacy? What’s worked and what has not?\nHow might news organizations leverage marketplace and regulatory changes to become sustainable?\n\nPARTICIPANTS CONFIRMED FOR JAN. 21: \n\nArvid Tchivzhel\, Managing Director\, Digital Services\, Mather Economics\nAlan Butler\, Interim Executive Director / general counsel\, Electronic Privacy Information Center\nDanielle Coffey\, SVP\, General Counsel\, News Media Alliance\nU.S. Sen. Amy Klobuchar\, D-Minn.\, Ranking Member\, subcommittee on communications\, tech\, innovation and the Internet (invited)\nLisa Macpherson\, Senior Policy Fellow\, Public Knowledge \nJordan Mitchell\, SVP\, Consumer Privacy\, identity and data\, Interactive Advertising Bureau Tech Lab\nMathieu Roche\, Co-Founder and CEO\, ID5.io \nAchim Schlosser\, CTO and Director\, European NetID Foundation \n\nFor more information on the webinar\, click here. \n 
URL:https://www.mathereconomics.com/event/itega-webinar-the-digital-tsunami-exploring-the-shifts-in-identity-and-privacy/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201116T210000
DTEND;TZID=America/New_York:20201116T223000
DTSTAMP:20260412T043244
CREATED:20201105T155345Z
LAST-MODIFIED:20201110T151648Z
UID:4380-1605560400-1605565800@www.mathereconomics.com
SUMMARY:Building a Successful Subscription Model in Asia-Pacific - Google News Initiative Expert Panel
DESCRIPTION:Best practices for building and growing a subscriptions model in Asia Pacific\n\n\nLearn best practices from industry experts and publishers on building and growing reader revenue models.\n\nSpeakers include:\n\n\n\n\n\n\nMatt Lindsay\, President of Mather Economics\nFiona Chan\, Head of Analytics\, Customer Experience and Business of Singapore Press Holdings\nLynn D’Cruz\, Chief Membership Officer of Malaysiakini\nModerated by Jodie Hopperton\, Founder or Fore Media\n\n\n\n\n\n\nJOIN THE SESSION
URL:https://www.mathereconomics.com/event/gni-digital-growth-program-expert-panel/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201111T113000
DTEND;TZID=America/New_York:20201111T130000
DTSTAMP:20260412T043244
CREATED:20201105T154555Z
LAST-MODIFIED:20201110T152328Z
UID:4377-1605094200-1605099600@www.mathereconomics.com
SUMMARY:Programa de Crecimiento Digital - Google News Initiative
DESCRIPTION:Optimización del embudo de usuarios\nNovember 11\nREGISTER HERE\n \nAprende sobre las métricas del embudo de usuarios más importantes para tu modelo de ingresos por lectores\, compáralas con las referencias de la industria e identifica estrategias que puedes usar para mejorar el rendimiento. \n  \nTalleres de ingresos por lectores\n\nDesarrolla y mejora el modelo de ingresos por lectores con una serie de mejores prácticas y lecciones de editores de todo el mundo. Con los talleres\, aprenderás cómo entender en profundidad las necesidades de tus lectores\, medir la oportunidad potencial de mercado\, construir una propuesta de valor más robusta\, optimizar el embudo de usuarios y desarrollar un plan a largo plazo para alcanzar el éxito en términos de ingresos por lectores. La inscripción es gratuita para organizaciones de noticias pequeñas y medianas\, pero las vacantes están disponibles por orden de llegada.\n\nRecomendamos comenzar con el taller de Resumen general sobre ingresos por lectores y continuar con las cuatro Profundizaciones que se ofrecen en semanas alternadas. También podrás escuchar las sesiones de expertos para aprender cómo los editores y los expertos de todo el mundo abordan los desafíos clave relacionados con los ingresos por lectores.\nREGISTER HERE
URL:https://www.mathereconomics.com/event/gni-digital-growth-program-spanish/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201022T140000
DTEND;TZID=America/New_York:20201022T150000
DTSTAMP:20260412T043244
CREATED:20200929T154019Z
LAST-MODIFIED:20200929T154019Z
UID:4293-1603375200-1603378800@www.mathereconomics.com
SUMMARY:2020 Virtual Highway to Success Conference - Maximizing Long-term Audience Revenue Across Print/Digital Platforms
DESCRIPTION:View Event Site \nJoin our President\, Matt Lindsay\, share his approach to achieving long-term print and digital reader revenue growth. We are  working with many leading news media companies with their transitions from a print advertising-led business model to a subscription revenue driven business model that maximizes the long-term value of their subscriber relationships. If you are focused on growing your print and digital subscription revenues and would like strategic guidance and actionable tactics for subscriber acquisition\, engagement\, retention\, and revenue growth\, please join us for this session. In addition\, learn how the pandemic has affected the demand for news subscriptions and actions to grow audience revenue. \nSPEAKER: Matt Lindsay\, President \nREGISTER HERE
URL:https://www.mathereconomics.com/event/2020-virtual-highway-to-success-conference-maximizing-long-term-audience-revenue-across-print-digital-platforms/
ATTACH;FMTTYPE=image/png:https://www.mathereconomics.com/wp-content/uploads/2020/09/virt-conference-360-media.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201014T090000
DTEND;TZID=America/New_York:20201014T101500
DTSTAMP:20260412T043244
CREATED:20200720T155714Z
LAST-MODIFIED:20201012T141149Z
UID:4089-1602666000-1602670500@www.mathereconomics.com
SUMMARY:Reader Revenue Master Class Series Webinar - Retention
DESCRIPTION:Reader data informs successful subscription retention. The objective is to circumvent churn in the first place\, and leverage data-driven propensity modeling to identify best customers and customers likely to churn. This strategy buys time to ensure loyal customers stay\, and to convince customers who are likely to churn to remain. \nIn this webinar\, participants will learn how to leverage reader data to drive higher retention rates among users for their company\, and to create successful marketing campaigns and relevant content in order to maintain and grow subscription numbers. \nOur President\, Matt Lindsay\, will be joined by Selma Stern from Business Insider and Claire Overstall from The Economist. \n \nREGISTER HERE\n 
URL:https://www.mathereconomics.com/event/magazine-media-reader-revenue-master-class-retention/
ATTACH;FMTTYPE=image/png:https://www.mathereconomics.com/wp-content/uploads/2020/07/master-class-singles-03.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201008T090000
DTEND;TZID=America/New_York:20201008T090000
DTSTAMP:20260412T043244
CREATED:20200929T165517Z
LAST-MODIFIED:20200929T165517Z
UID:4295-1602147600-1602147600@www.mathereconomics.com
SUMMARY:Smart Media Meetup - Paying Models for Audiovisual Content
DESCRIPTION:Subscriptions\, subscriptions\, it’s all about subscriptions… On Thursday October 8th\, Smart Media is holding their 4th conference meetup of 2020. We would like to take a deep dive into a number of national and international cases from the audiovisual world. As always\, we let a mix of academic speakers and some experts from various media groups speak. \nCurious about how the different players compare to each other\, learnings when setting up a subscription model or forecasts on how this market can evolve further in the future? Be welcome to our first online meetup with Smart Media. \nThis meetup is the first in a series of two: on Thursday 22 October we will focus again on payment models\, but on print and online. \nREGISTER HERE
URL:https://www.mathereconomics.com/event/smart-media-meetup-paying-models-for-audiovisual-content/
ATTACH;FMTTYPE=image/png:https://www.mathereconomics.com/wp-content/uploads/2020/09/smart-media.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201006
DTEND;VALUE=DATE:20201009
DTSTAMP:20260412T043244
CREATED:20200916T163734Z
LAST-MODIFIED:20200916T204509Z
UID:4227-1601942400-1602201599@www.mathereconomics.com
SUMMARY:America's Newspapers - PIVOT 2020
DESCRIPTION:PIVOT 2020 will focus on the most critical issues facing the newspaper industry and provide tools to help grow your business. \nMather Economics’ President\, Matt Lindsay and Madelin Zwingelberg will  be speaking on “Growing Subscription Revenue and Evolving Frequency Models.” \nTo join this conference\, REGISTER HERE. \n 
URL:https://www.mathereconomics.com/event/americas-newspapers-virtual-conference-pivot-2020/
ATTACH;FMTTYPE=image/png:https://www.mathereconomics.com/wp-content/uploads/2020/09/pivot-2020.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201002T130000
DTEND;TZID=America/New_York:20201002T140000
DTSTAMP:20260412T043244
CREATED:20200917T122630Z
LAST-MODIFIED:20200925T171129Z
UID:4233-1601643600-1601647200@www.mathereconomics.com
SUMMARY:GWAA Roundtable: Retention Case Studies
DESCRIPTION:What’s the most effective onboarding strategy? When does content personalization move the needle? How do thank you letters improve retention? \nGain valuable insights from Mather Economics’ Matt Lindsay and Matthew Lulay as they review actual case studies with the Philadelphia Inquirer\, the Spokesman-Review and other newsmedia companies \nWe encourage you to come to the Roundtable ready to share your ideas and plans. \nTo register for this roundtable\, click here.
URL:https://www.mathereconomics.com/event/retention-case-studies/
ATTACH;FMTTYPE=image/png:https://www.mathereconomics.com/wp-content/uploads/2020/09/GWAA-Logo-e1600345646254.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200916T123000
DTEND;TZID=America/New_York:20200916T134500
DTSTAMP:20260412T043244
CREATED:20200720T155603Z
LAST-MODIFIED:20200820T150857Z
UID:4088-1600259400-1600263900@www.mathereconomics.com
SUMMARY:Reader Revenue Master Class Series Webinar - Engagement
DESCRIPTION:FIPP Magazine Media Reader Revenue Master Class 2 – Engagement with Martha Williams\, Mather Economics \nRegister Here
URL:https://www.mathereconomics.com/event/magazine-media-reader-revenue-master-class-engagement/
ATTACH;FMTTYPE=image/png:https://www.mathereconomics.com/wp-content/uploads/2020/07/master-class-singles-02-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200819T090000
DTEND;TZID=America/New_York:20200819T101500
DTSTAMP:20260412T043244
CREATED:20200720T135207Z
LAST-MODIFIED:20200730T235032Z
UID:4084-1597827600-1597832100@www.mathereconomics.com
SUMMARY:Reader Revenue Master Class Series Webinar - Acquisition
DESCRIPTION:FIPP Magazine Media Reader Revenue Master Class 1 – Acquisition\, with Martha Williams\, Mather Economics & Schibsted \nREGISTER HERE \nMagazine Media are in the throes of building\, expanding and optimising their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in revenue by creating business units devoted to subscription strategies\, products\, user experiences\, data-driven experiments and reader loyalty. \nThe webinars will explore the three pillars of reader revenue: Acquisition\, Engagement and Retention\, using detailed case studies and expertise as the foundation for every topic. Participants will learn the keys to success in every subscription operation from the experts who have been building these revenue operations for years. \nThe webinars are free. Participants will receive presentations and links to the edited webinars. If participants attend all three webinars\, they will receive an official certificate of completion from FIPP and Mather Economics.
URL:https://www.mathereconomics.com/event/magazine-media-reader-revenue-master-class-acquisition/
ATTACH;FMTTYPE=image/png:https://www.mathereconomics.com/wp-content/uploads/2020/07/master-class-acquisition.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200722
DTEND;VALUE=DATE:20200723
DTSTAMP:20260412T043244
CREATED:20200619T153942Z
LAST-MODIFIED:20200619T154458Z
UID:1143-1595376000-1595462399@www.mathereconomics.com
SUMMARY:Save the Date -  Increasing Digital Subscriptions
DESCRIPTION:More details to come soon
URL:https://www.mathereconomics.com/event/save-the-date-increasing-digital-subscriptions/
ATTACH;FMTTYPE=image/jpeg:https://www.mathereconomics.com/wp-content/uploads/2020/05/Young-girl-using-smart-phone-digital-subs.jpg
END:VEVENT
END:VCALENDAR