Mather

Mega-Conference
2023-04-02 - 2023-04-04
Register 2023 Mega-Conference on April 2-4 in Dallas, Texas

The 2023 News Industry Mega-Conference will be held April 2-4 at the Hilton Anatole in Dallas, Texas.
To be notified when early-bird attendee registration begins (with rates at their lowest point), sign up HERE.
America’s Newspapers and the News Media Alliance are committed to delivering the latest information on key industry topics for publishers, market leaders, and department heads. Mega-Conference will deliver results from advertising and reader revenue to digital and the latest industry innovation. Publishers are encouraged to attend with their key department heads.

TO LEARN MORE, VISIT MEGA-CONFERENCE.COM

New York Press Association
2023-03-31 - 2023-04-01
New York Press Association – Spring Conference
March 31st & April 1st
Albany Hilton
LEARN MORE & REGISTER

Trends that are Shaping News Publishers
Matt Lindsay of Mather Economics will discuss the trends affecting news publishers in 2023 and recommendations for succeeding in the new year. Publishers are facing increased production and delivery costs for print products, slowing digital subscription growth, legacy technology stack challenges, reduced advertising revenue from a slowing economy, and new competition for digital readers. News publishers can leverage their strengths to overcome these challenges, and Mather will discuss strategies and tactics that are working.

Meet the Speakers:

Julian Placino is kicking off our conference. A must see!
Jacqui Banaszynski – Beat development and Maintenance, Fast and Effective story structures
Jean Hodges – Elevate Your Journalism by Collaborating and From Once Upon a time to the end
Tyson Bird – SEO and Short-Form Video
Terry Williams – Best Practices in Audience & Revenue Development
Jack Marshall – Newsroom Management and Productivity
William Lewis – Creative Storytelling to Reach Younger Audience
David Cohn – Texting with the Audience for Engagement and Revenue
Tom Hallman – Storytelling & Why it Matters
Martha Ortiz – Focusing – Discerning Trivial from Vital
Adriana Lacy – Social Media Audience Engagement Strategies
Esther Kezia Thorpe – What Resources do you Need to Start a Podcast
Matt Lindsay – Trends that are Shaping News Publishers: Digital & Print Subscriptions
Kelly Wirges – Developing a Proactive CX Strategy to Increase Retention and Maximizing Results & ROI
Diane Ciotta – Overcoming Objections, Been There Sold That and Initiating New Business
Joe Mathes – How I built a $1MM a year digital advertising business without sacrificing print
Mike Schuh – Greatest Video Hits and Storytelling Secrets
John Smock – Gifs and Animation and Tik Tok
Editors’ roundtable
Publishers’ roundtable
Plus Kevin Slimp, Rob Curley, Joe Mahoney, Charity Huff, Steve Gall, Al Getler and more!

LEARN MORE & REGISTER

For questions, contact: Jill Van Dusen | General Manager, New York Press Association

2023 Media Revenue Symposium
2023-03-21 - 2023-03-23 | InterContinental Buckhead Hotel, 3315 Peachtree Rd NE, Atlanta, GA, 30326, United States
2023 MEDIA REVENUE SYMPOSIUM
The Future of Media
MARCH 21-23 | ATLANTA, GA

Network + Mingle | Deep Dives & Deep Data Insights | Interactive Product Demos | Breakouts

Media Revenue Symposium 2023

Connect with peers, hear from the industry’s best-in-class thought leaders, and explore what is and isn’t working.
Get ready for a jam-packed agenda featuring dynamic speakers, fresh ideas, and curated experiences to educate and inspire your organization’s sustainability.
KEYNOTES & SPEAKERS
AGENDA

INMA 2023 Subscriptions Summit
2023-03-06 08:00 - 2023-03-11 17:00 (America/New_York)
Register for INMA’S 2023 Subscriptions Summit
About the Media Subscriptions Summit

INMA Media Subscriptions Summit is the news media industry’s largest annual conference focused on subscription growth. In March 2023 in Stockholm, Sweden, we will meet for the sixth time.
The summit has three parts: a two-day leaders’ conference, one full day of practical workshops and an optional executive study tour.
We expect 300+ media professionals. Most of our participants are marketing, product, data and editorial executives, managers and senior specialists working in the reader revenue space.
We invite 40+ speakers on our stages – from the media industry pioneers to leaders and innovators, from academic researchers to consumer marketing experts and thought leaders.

Register online at INMA.org

A Conversation with Mather: The Print to Digital Transformation (Virtual)
2023-02-10 13:00 - 14:00
A Conversation with Mather: The Print to Digital Transformation (Virtual)
REGISTER TO ATTEND
Friday, February 10 | 1:00 PM ET
Join Luke Magerko of Mather Economics, and Lisa Pistilli of MACMA, as they have a candid conversation about how magazine brands leverage data science to improve testing in pricing, subscriber acquisition, churn reduction, expense reduction, and digital engagement.
A successful print-to-digital transition requires publishers to optimize their print revenues while effectively navigating the digital world.
Bring your questions and your lunch (or coffee, tea, or water!)
SPEAKERS

Luke Magerko, Managing Director – Strategy of Mather Economics

Lisa Pistilli, President, MACMA

REGISTER

MACMA 2022 Holiday Party at Hearst Tower
2022-12-01 08:00 - 17:00
Register for MACMA 2022 Holiday Party
MACMA’s 2022 Holiday Party is on December 1st at the iconic Hearst Tower in New York City. Mark your calendar to join us MACMA returns to one of its favorite traditions. The day will include music from MACMAs Greg Wolfe and a live trivia show with our Friends from the Big Quiz Thing. We will end the festivities with our annual gift-giving.

Here’s the Agenda for the Day
9:00 – Continental Breakfast
9:30 – FIPP NYC Insider Event – insights & hot takes from leading minds (free, registration required)
12:00 – MACMA Holiday Teambuilding Lunch and Networking Event (ticketed, registration fee applies)
The MACMA Holiday Party Includes…

MACMA 2022 Retrospective
Meet our Sponsors and Board of Directors, Live and In Person
Live Team Building Event with the BIG QUIZ THING
Music by MACMA’s Own Greg Wolfe (Four String Media) and his Band
Our MACMA Tradition – Holiday Give Away Made Possible by MACMA’s Sponsors

Registration Fees

FIPP NYC Insider Event (Free, Pre-Registration Required)
MACMA Holiday Party ($250 Non-Members, $200 Members)

Please note: Hearst Tower requires proof of the COVID-19 Vaccine and completion of a health questionnaire to enter their building.

REGISTER TODAY

Contact: MACMA Offices – 888-859-8832, help@the-MACMA.org

Stibo DX - CUE Days Subscription Analytics Workshop
2022-11-15 - 2022-11-17
Mather Economics, the global leader in subscription management and data analytics, will conduct a 3-hour workshop on data-driven revenue growth strategies and tactics.

Workshop: How to Successfully Leverage Analytics

Featuring Matt Lindsay, President and Arvid Tchizvhel, Senior Vice President, Product

[Register for CUE Days 2022]
November 16 | 12:30 – 14:45 CET
Operationalizing analytics is often a problem that businesses struggle to solve, which is why many big data projects in the media industry fail. Mather has worked with hundreds of publishers across the globe, addressing these challenges and supporting companies seeking to grow their bottom line through advanced analytics.
At CUE Days Mather Economics will share the important factors affecting how companies successfully leverage analytics, with a focus on the following topics:

Supporting your strategic roadmap with analytics use cases
Organizational decision frameworks
Data governance strategies
Optimizing your tech stack
Management KPIs and executive dashboards
Understanding your market potential
Example analytics use cases:

Audience demand analysis for content categories
Premium content selection algorithms
Churn prediction scoring
Subscription pricing optimization
Intelligent paywalls and registration walls

CUE Days (hybrid event) will be filled with inspiring presentations, deep dives, and networking for developers and CUE users.
In Aarhus, Denmark, in-person
(November 15, 14.45 to November 17, 18.00 CET)
Online
(November 15-17, 15.00 – 18.00 CET)

FIPP Webinar: Optimizing Subscription Pricing Analytics for the Magazine Industry
2022-11-08 11:00 - 14:30
Optimizing Subscription Pricing Analytics for the Magazine Industry
Register for FREE webinar November 8, 2022

Join us for a look at how TIME is using data science and econometric modeling to enhance their pricing strategies and tactics.
Join the thought-provoking discussion between Laurie Truitt, Vice President, Global Consumer Growth and Luke Magerko, Head of Data Science for Mather Economics (and long-time magazine industry expert), as they explore TIME’s path to solving their subscriber revenue and pricing yield business questions.
We are sure you will find the conversation helpful as you work to extend the runway of your legacy print brands and look to invest a portion of those revenues into your digital transformation.
The webinar is FREE to attend. Register here.

Tuesday, November 8th, 2022 // 11am EST // 3pm GMT

Speakers:
Laurie Truitt | Vice President, Global Consumer Growth, TIME
As Vice President of TIME Global Consumer Growth, Laurie is responsible for driving digital transformation and growth. She has over 20 years of experience working with global media brands including Gannett | USA Today, NBCU, and The New York Times. She is a dynamic and high-impact leader responsible for transforming organizations into subscriber-led content platforms and is responsible for accelerated growth across paid acquisition, lifecycle marketing, and driving ROI.
Luke Magerko | Head of Data Science and Operational Team, Mather Economics
Luke Magerko leads the media data science practice at Mather Economics focusing on the holistic 360-degree view of the consumer. Luke specializes in identifying customer behaviors, enhancing lifetime value, and providing operational cost savings. As head of the operational team, Luke focuses on efficiencies to provide cost-effective services for Mather’s clients.
Join us! Register here.

Data Science Day
2022-10-20 - 2022-10-21
The Data Science Day is the annual in-person gathering of the Data Science Expert Group, WAN-IFRA’s community of practice for ​ news media professionals working in data science, data analytics, and data engineering.

The event is open to WAN-IFRA members already registered in the Data Science Expert Group.

Following one year of virtual meetups, the one-day event hosted at French newspaper le Figaro in Paris will be an opportunity to meet in person and explore use cases, projects, tools, and ways of addressing recurring challenges around the priorities of newsrooms to grow audiences, deepen user engagement, and optimise reader revenues.
The morning will be filled with several presentations by guest speakers and members of the Group. In the afternoon, a series of fifteen thematic round tables will be organized to encourage direct exchanges between group members.
We will welcome you for a friendly cocktail party at Le Figaro the evening before the conference.
Register Here: Data Science Day 2022 – WAN-IFRA

Forum Francophone 2022 - Paris, France
2022-10-19 08:00 - 2022-10-20 17:00
Agenda

Wednesday 19 October: 1.00-6.30 p.m.
Thursday, October 20: 09:30-19:00
Friday, October 21: The day after the Forum, participants are invited to participate in “Data Science Day”, the back-to-school meeting of the European members of the Data Science Expert Group of WAN-IFRA.
The program will look at the latest trends in digital reader revenue, ongoing audience acquisition and retention, executing content monetization strategies, and evolving online press business models. Our speakers will present their product, service, content and distribution strategy, but also the evolution of their commercial approach and their advertising offer in the face of changes in the ad tech market and privacy protection rules.

October 19 Wednesday- 14:30
Set the right pricing for digital content offers – What can we learn from the experience of Mediahuis and Mather Economics in the face of rising inflationary pressures?
Speaker

Liesbeth Nizet
Managing Director of Mather Economics Europe (Belgium)

America’s Newspapers
2022-10-16 08:00 - 2022-10-18 17:00
JOIN US IN NEW ORLEANS!

Newspaper leaders will gather in New Orleans to tackle the industry’s challenges

The America’s Newspapers Senior Leadership Conference is the most important meeting of the year for newspaper publishers, owners and leaders. This year’s meeting will be held Oct. 16-18 at The Roosevelt Hotel in New Orleans.
The two-day meeting will focus on developing solutions to continue the evolutions of local newspapers. The meeting is perfect for publishers, owners, corporate leaders and other senior-level executives.
The opening reception will be Sunday evening, October 16. The meeting will officially conclude on Tuesday, October 18, at noon. Stay through Tuesday afternoon for a special BONUS SESSION at the offices of The Advocate/Times-Picayune. Judi Terzotis and her team will go through a number of their successful initiatives followed by a reception at their office.

Using Data to Grow Audience
2022-10-12 - 2022-10-14
Using Data to Grow Audience
Join Mather Economics at the News Media Business Summit in Harrisburg, PA.
Publishers today are very focused on the long-term objective of digital transformation and are now confronted with a new challenge of declining audience levels. How can you make digital progress if audiences are declining? Are there ways to reverse the trends? What are the key levers in the publisher toolkit to leverage data and grow audience? Pete Doucette and Matthew Prieto of Mather Economics will look to answer some of these fundamental questions through real world case studies and present actionable insights that publishers can use to grow audience.
We will be presenting a session on Using Data to Grow Your Audience featuring Pete Doucette, Senior Managing Director, Strategy of Strategic Consulting, on Friday, October 14!
Register to attend at www.360mediaalliance.net

WAN-IFRA World News Media Congress 2022
2022-09-28 - 2022-09-30
Join Mather Economics at WAN-IFRA’s World News Media Congress 2022 in Zaragosa, Spain
September 28-30
Register here for the World News Media Congress 2022.

Wine Industry Sales Symposium
2022-08-24 12:00 - 13:00
Join Mather Economics for our upcoming webinar by registering at this link.
Using Data Analytics to Optimize DTC Pricing and Inventory Depletion

Far too often, important pricing decisions are based primarily on how much competitors and/or neighbors are selling their products for, instead of leveraging data at their disposal to make better-informed, fact-based decisions. The session will feature a panel of winery executives to tell their story as to how they have started using predictive analytics to augment their pricing and inventory optimization strategies in 2022 and the results they experienced.
This webinar is for industry principals of any size winery looking to strike the perfect balance between maximizing profitability via the proper pricing strategy while at the same time managing depletion rates at a pre-planned pace.
We invite you to join us on August 24 at 9:00 am PT

{ Register here }

Google News Initiative Community News Summit
2022-08-16
Join David Clinch at the Google News Initiative Community News Summit!
The Community News Summit will bring together a diverse group of journalists and news business leaders from the United States and Canada to share their successes and challenges in running small, community-oriented news organizations. Following the program, we’re excited to co-host a celebratory reception with the Local Media Association.
The Summit will include hands-on, in-person workshops on specific Google products and tools, best practices on topics such as search and sustainability and provide an opportunity to network with your industry peers.
The Summit is focused on small publishers with fewer than 50 employees that serve a specific community, whether defined by geography, identity, or area of common interest. We look forward to connecting and robust discussions.
Details:
Venue: Convene | 333 N. Green Street, Chicago
Date & Time: August 16th from 9:30-6:30 pm
{Invitation-only}

Staying Ahead of the Curve [webinar recording included]
2022-07-27 13:00 - 14:00
Zephr x ONA Webinar: Staying ahead of the curve
Top trends influencing the digital publishing industry

As consumer preferences rapidly evolve, and the market becomes more saturated, this is having a knock-on effect on subscription strategies.

In order to stay competitive digital publishers need to think beyond the traditional models to attract and retain their audiences.
That’s why Zephr and ONA organized the webinar “Staying ahead of the curve” with industry experts including Matt Lindsay, President, Mather Economics and Emily Oxley, Senior Customer Success Lead, Zephr.
Our panelists delved deep into the trends impacting the future of the digital publishing industry so that you can stay ahead of the curve.
The session was moderated by Hanna Rifaey, Partnerships Consultant at the Online News Association.

Download this webinar to learn more about:

Evolving and expanding revenue streams – including the rise of micropayments
Shifts in consumer behavior and the rising demand of video content
Exploring subscription bundling offers
And much more…

For more information on ways to enrich your content optimization, connect with Matt at matt@mathereconomics.com.

Mather provides strategic insights to the newspaper industry through its quarterly benchmark reporting.
Click here to download your free report

Please contact Mather Economics if you would like to participate in our benchmarking reports or have any questions. Mather is developing benchmarks for other regions with more details to be announced later this year.

Staying Ahead of the Curve - Top trends influencing the digital publishing industry
2022-07-27 13:00 - 14:00
Are you interested in hearing from peers within the digital publishing sphere about the trends that are currently shaping the industry?

Register for an upcoming webinar.
While most publishers rate subscriptions as their number one priority this year, it is critical for newsrooms to think beyond the traditional models to attract and retain their audiences.
As audience preferences rapidly evolve, and the market becomes more saturated, this is having a knock on effect on subscription models. In order to stay competitive digital publishers need to shift their revenue models.
Join us on Wednesday, July 27th, at 1pm EDT/ 6pm BST as our panelists Gwyn Roberts, Chief Strategy Officer, Global Fund Media Ltd, Mather (Matt) Lindsay, President, Mather Economics and Emily Oxley, Senior Customer Success Lead, Zephr, delve deep into the trends impacting the future of the digital publishing industry, including:

Evolving and expanding revenue streams – including the rise of micropayments
Shifts in consumer behavior and the rising demand of video content
Exploring subscription bundling offers

The session will be moderated by Hanna Rifaey, Partnerships Consultant at the Online News Association.
Register now to discover what is changing in the industry, how it’s going to impact publishers, and how you can stay ahead of the curve.

GWAA/ADMA Conference 2022
2022-06-22 - 2022-06-24 | Planet Hollywood, Las Vegas, 3667 Las Vegas Boulevard South, Las Vegas, NV, 89109, United States
GWAA 2022 in Las Vegas, NV | June 22 – 24, 2022
Register and learn more here.
The 2022 Conference is the place to Learn, Connect and Drive Change. This vibrant annual event represents news media companies from around the country. Participants attend because of the powerful speaker line-up, the networking time with peers, and the opportunity to meet and get ideas from trusted business partners.
Get your downloadable PDF Guide here.

See GWAA 2022 Agenda
Ian Fitton, Senior Manager of Mather Economics, and Nick Truitt, Manager, will be discussing “Digital Pricing Strategies & Trends” on the main stage on Wednesday, June 22nd.
Join them and learn more from keynote speakers and media executives address all things revenue and engagement.
To learn more and join GWADS in Las Vegas, visit Conference – GWAA (greatwesternaa.org)

FIPP World Media Congress 2022
2022-06-08 - 2022-06-09
A UNIQUE OPPORTUNITY TO LEARN FROM AND NETWORK WITH THE WORLD’S LEADING MEDIA EXECUTIVES. JOIN MATHER ECONOMICS AT FIPP WORLD MEDIA /CONGRESS 2022.
LEARN MORE AND SEE SPEAKER SCHEDULE

Managing Director of Digital Analytics and Data Science, ARVID TCHIVZHEL, will be featured on the FIPP Stage on June 8th alongside PETER THIERS, Strategic Media Data Innovation and Protection Officer at Roularta Media Group

ASSESSING DIGITAL READINESS AND DEVELOPING A ROADMAP FOR YEARS TO COME

The magazine media industry is poised for further revenue disruption and digital transformation. Though each group and their brands will have different revenue dynamics, different timelines, and different market conditions, understanding the risks and opportunities and how to monetise digital content is key. This session outlines how magazine media can assess digital readiness and develop a roadmap for the coming years. Key topics will include: developing data-driven content strategies, understanding customer lifecycle management and persona development, managing tradeoffs in advertising and subscription revenue, intelligent paywalls, registration walls and more. The key to your digital transformation starts with a strong roadmap aligned around a ‘north star’ KPI. We share insights from Roularta’s innovative digital transformation and data-driven monetisation strategy.
TO REGISTER FOR THE EVENT, BOOK YOUR TICKETS HERE.

First-Party Data Strategies Seminar
2022-06-07
Driving first-party data is a top priority for media companies, particularly crucial in the next year as revenue-enabling third-party cookies are disappearing in 2023.
Join us at the first-ever live event on first-party data for the media industry will take place just prior to FIPP’s World Media Congress on 7 June in Cascais, Portugal.
The 4-hour event will immerse participants in first-party data (FPD) strategies and will serve as a playbook for media companies to increase revenue and deepen customer engagement with first-party data.
FPD participants will learn about:

How first-party data will play the most critical role in the publishing company going forward
Technology, talent and training needed to drive FPD
Best practices in FPD tactical and strategic development
FPD will optimise revenue, product and content streams

Speakers include:

Valeria Keupper, VP Strategy and Data Products, RTL, Germany.
Danny Spears, COO, The Ozone Project, UK
Simen Breen, lawyer and senior manager, Privacy, Schibsted, Norway
Arvid Tchivzhel, managing director: Digital Analytics and Data Science, Mather Economics, USA

Each participant receives access to our comprehensive 60-page report, “First-Party Data Playbook for Publishers.”
The event precedes FIPP’s 44th World Media Congress, with more than 60 top executives from Axel Springer, Condé Nast, Dotdash Meredith, Future, FT Strategies, Hearst Media24, NatGeo, Netflix, POLITICO, The India Today Group, Vivendi and more will regale us with their innovations and wisdom.
For the full program, and to register, go here
For more information, contact FPD organiser, Martha Williams

Already registered for Congress? Delegates can register here to also attend the seminar. There is a nominal charge of €50.
Register here if you have not booked a place for Congress yet and want to attend FPD Strategies and Congress.

News Publishing Audience & Advertising Summit
2022-05-19 - 2022-05-20 | Hilton Hotel St Louis Airport, 10330 Natural Bridge Rd, St Louis, MO, 63134, United States
Director of Mather Economics, Madelin Zwingleberg, will be speaking at 360 Media Alliances’ Publishing Audience & Advertising Summit in St. Louis on May 19-20.
CLICK HERE TO LEARN MORE.

2022 Publishing Advertising & Audience Summit – St. Louis
Agenda
Madelin Zwingelberg will be featured in the general session discussing “Print Reductions, Pricing & Digital Transformation”

Listen as Madelin discusses the trends and results of frequency reductions or changes, the impact of pricing on the overall bottom line, and the successes (and defeats) of the various transformation efforts on the digital front.

CLICK HERE TO LEARN MORE.

2022 Advertising & Audience Summit - St Louis | 360 Media Alliance
2022-05-19 - 2022-05-20 | Hilton Hotel St Louis Airport, 10330 Natural Bridge Rd, St Louis, MO, 63134, United States
Join us at the Publishing Audience and Advertising Summit, one of the largest and most compelling advertising events in the United States. We will be presenting the Print Reductions, Pricing & Digital Transformation session featuring speaker Madelin Zwingelberg, Director of Consulting Services, on May 19th at 3:50 pm.
Listen as Madelin discusses the trends and results of frequency reductions or changes, the impact of pricing on the overall bottom line, and the successes (and defeats) of the various transformation efforts on the digital front.
Connect to www.360mediaalliance.net for updates.

Optimize + Monetize your Digital Content Strategy
2022-04-20 11:00 - 12:30
Optimize + Monetize your Digital Content Strategy; Stop counting page views and focus on what matters. REVENUE!

APRIL 20, 2022 – 11:00 New York | 12:00 Brazil | 17:00 Amsterdam
Join Mather Economics and leading global media companies, revenue officers, digital directors, chief marketing officers, and innovators for an online event: Optimize your Content Strategy; Stop counting page views and focus on what matters. REVENUE!
Learn more and register your place here ➡️
SPEAKERS

Anderson Damien, Executive Director for Consumer Market and Digital Strategy at Folha de S. Paulo – LATAM
Veebha Mehta, Chief Marketing Officer at Crain Communications – USA
Yves van Dooren, Data and Insights Expert at Mediahuis – EUROPE
Luke Magerko and Arvid Tchivzhel of Mather Economics

2022 News Industry Mega-Conference in Orlando, FL
2022-04-10 - 2022-04-12
The News Industry Mega-Conference is the premier event in the news media industry.
Join us on April 10-12 in Orlando, Florida, at the JW Marriott Bonnet Creek Resort and Spa. The conference is presented by America’s Newspapers, the industry’s leading association focused on protecting local newspapers, and supported by the News Media Alliance.
Mather Economics will be hosting a Roundtable Experience on Tuesday, April 11. More details to come.
Connect to www.mega-conference for updates.
REGISTER TO ATTEND

Intelligent Wine Pricing Strategies Webinar
2022-02-09 13:00 - 14:00
Please note: Date change to Feb 9
Join Mather Economics for our upcoming webinar by registering at this link.
Take Direct-to-Consumer (DCT) To the Next Level with Intelligent Pricing Decisions.

Wineries possess the information needed to make intelligent, data-driven pricing decisions. The only piece missing is the expertise and experience to unlock the potential of this data to drive revenue and optimize inventory management.
We invite you to join us on February 9 at 10:00 am PT to hear from trailblazing figures leading the wine industry…. Carol Rounsaville of Denner Vineyards and Jim Moroney of Sixmilebridge Vineyards, both of whom partner with Mather to make intelligent pricing decisions.
Uncork your revenue opportunities for 2022!

REGISTER HERE.

GNI Digital Growth Program: Data Expert Panel
2022-02-03 13:00 - 14:00
Expert Panel: Real examples and best practices on data strategy in the US & Canada

60 MINUTES | 2/3/2022
Learn how news organizations in North America are using data to achieve their overall business goals. In this panel, you’ll hear about practical examples and pose questions with the panelists.
FOR MORE INFO | WATCH ON DEMAND

Jodie Hopperton, Product Initiative Lead INMA
Gordon Edall, Chief Revenue Officer, Co-founder Sophi.io
Karla Ovalle, Newsroom Analytics Director, The Boston Globe
Luke Magerko, Head Data Scientist at Mather Economics

WATCH ON DEMAND

Direct to Consumer Wine Symposium 2022
2022-01-19 - 2022-01-20
To learn more about the symposium and register, click here.

OrderPort's Intelligent Wine Pricing Strategies Event
2022-01-18 13:00 - 14:00
Intelligent Wine Pricing Strategies Online Event hosted by OrderPort
For more info, click here.
Wineries possess the information needed to make intelligent, data-driven pricing decisions.
With the rising costs from supply chain issues and the challenges from the short, smoke tainted harvest of 2020, wineries need to understand how to make better pricing decisions. Join us for a presentation by Matthew Lulay, Managing Director at Mather Economics, and learn how wineries use their own sales data to determine the price elasticities of each wine in their portfolio and use this information to make intelligent pricing decisions.
Tuesday, January 18th at 10:00am PT
REGISTER

WIN Expo and Trade Show
2021-12-02
Mather Economics will be one of the sponsors for the 9th Annual North Coast Wine Industry Expo Trade Show & Conference

WIN Expo provides winery and vineyard professionals access to over 300 of the industry’s best suppliers and service professionals showcasing their most current, innovative new products and services.
Exhibitors will again be participating in the popular #ExpoDeals program, offering one day, end-of-year specials to attendees. #ExpoDeals will be promoted in the days leading up to the show so that attendees can plan their purchases prior to the event.
In addition to the trade show, a day-long conference featuring twelve educational workshops will be presented by wine industry experts discussing emerging issues and trends, information that every industry professional needs to be better prepared for a successful upcoming year.

To learn more and register for the expo, click here.

Wine Industry Financial Symposium 2021
2021-11-09 - 2021-11-10
Our Mather team will be attending the wine industry’s premiere conference covering financial, business and strategic issues, including separate tracks for technology and vineyard sessions at the CIA at Copia in Napa, California.
For more information, click here.
