Mather

Local Media Consortium Webinar: Digital Subscription Analytics and Listener™ Launch
2021-01-28 14:00 - 15:00 (America/New_York)
Mather Economics provides Local Media Consortium members with digital analytics services that blend online data collection using Listener™, audience and content analytics, strategic consulting, and implementation support for an affordable monthly fee. ​ We combine offline and online data to help you optimize your entire subscriber revenue stream as you transition your business towards a digital-audience revenue model.
Joining the Mather team will be LMC members, Shannan Bowen from McClatchy and Curtis Huber from The Seattle Times who will be sharing their experience using Listener™ and Mather’s digital subscription services. Mather will share case studies at every stage of the subscriber lifecycle from publishers of all sizes, and we are excited to provide publishers access to best-in-class digital subscription capabilities at a reasonable cost through this partnership with the Local Media Consortium.
Speakers include:

Matt Lindsay, President at Mather Economics
Arvid Tchivzhel, Managing Director, Digital Services
Shannan Bowen, Director​ Product Engagement​, McClatchy
Curtis Huber, Senior Director​ Circulation and Audience Revenue​, The Seattle Times​

To join the webinar, REGISTER HERE.

ITEGA Webinar: The Digital Tsunami: Exploring the Shifts in Identity and Privacy
2021-01-21 14:00 - 15:00
REQUEST PARTICIPATION (FREE, but limit to 30 people)
Leveraging digital identity helped digital advertising become the multi-billion dollar industry it is today. But new data protection laws and marketplace shifts signal changes to today’s current data-driven system that implicate identity and privacy. How might these changes affect how new organizations monetize and deliver quality content? This webinar will ask:

What is the role of digital identity when it comes to advertising?
How have marketplace changes impacted this space? For example, how will changes to IDFA and the cookie-less future impact identity, privacy and digital advertising?
What is the state of privacy and data protection regulation law, federally and on a state level?
How might state and federal antitrust and privacy investigations impact advertising?
Can ad tech become a trusted ecosystem? If so, how
What’s the relationship between online privacy and journalism?
Which news organizations have already embraced secure digital identity and privacy? What’s worked and what has not?
How might news organizations leverage marketplace and regulatory changes to become sustainable?

PARTICIPANTS CONFIRMED FOR JAN. 21:

Arvid Tchivzhel, Managing Director, Digital Services, Mather Economics
Alan Butler, Interim Executive Director / general counsel, Electronic Privacy Information Center
Danielle Coffey, SVP, General Counsel, News Media Alliance
U.S. Sen. Amy Klobuchar, D-Minn., Ranking Member, subcommittee on communications, tech, innovation and the Internet (invited)
Lisa Macpherson, Senior Policy Fellow, Public Knowledge
Jordan Mitchell, SVP, Consumer Privacy, identity and data, Interactive Advertising Bureau Tech Lab
Mathieu Roche, Co-Founder and CEO, ID5.io
Achim Schlosser, CTO and Director, European NetID Foundation

For more information on the webinar, click here.

Building a Successful Subscription Model in Asia-Pacific - Google News Initiative Expert Panel
2020-11-16 21:00 - 22:30
Best practices for building and growing a subscriptions model in Asia Pacific

Learn best practices from industry experts and publishers on building and growing reader revenue models.

Speakers include:

Matt Lindsay, President of Mather Economics
Fiona Chan, Head of Analytics, Customer Experience and Business of Singapore Press Holdings
Lynn D’Cruz, Chief Membership Officer of Malaysiakini
Moderated by Jodie Hopperton, Founder or Fore Media

JOIN THE SESSION

Programa de Crecimiento Digital - Google News Initiative
2020-11-11 11:30 - 13:00
Optimización del embudo de usuarios
November 11
REGISTER HERE

Aprende sobre las métricas del embudo de usuarios más importantes para tu modelo de ingresos por lectores, compáralas con las referencias de la industria e identifica estrategias que puedes usar para mejorar el rendimiento.

Talleres de ingresos por lectores

Desarrolla y mejora el modelo de ingresos por lectores con una serie de mejores prácticas y lecciones de editores de todo el mundo. Con los talleres, aprenderás cómo entender en profundidad las necesidades de tus lectores, medir la oportunidad potencial de mercado, construir una propuesta de valor más robusta, optimizar el embudo de usuarios y desarrollar un plan a largo plazo para alcanzar el éxito en términos de ingresos por lectores. La inscripción es gratuita para organizaciones de noticias pequeñas y medianas, pero las vacantes están disponibles por orden de llegada.

Recomendamos comenzar con el taller de Resumen general sobre ingresos por lectores y continuar con las cuatro Profundizaciones que se ofrecen en semanas alternadas. También podrás escuchar las sesiones de expertos para aprender cómo los editores y los expertos de todo el mundo abordan los desafíos clave relacionados con los ingresos por lectores.
REGISTER HERE

2020 Virtual Highway to Success Conference - Maximizing Long-term Audience Revenue Across Print/Digital Platforms
2020-10-22 14:00 - 15:00
View Event Site
Join our President, Matt Lindsay, share his approach to achieving long-term print and digital reader revenue growth. We are working with many leading news media companies with their transitions from a print advertising-led business model to a subscription revenue driven business model that maximizes the long-term value of their subscriber relationships. If you are focused on growing your print and digital subscription revenues and would like strategic guidance and actionable tactics for subscriber acquisition, engagement, retention, and revenue growth, please join us for this session. In addition, learn how the pandemic has affected the demand for news subscriptions and actions to grow audience revenue.
SPEAKER: Matt Lindsay, President
REGISTER HERE

Reader Revenue Master Class Series Webinar - Retention
2020-10-14 09:00 - 10:15
Reader data informs successful subscription retention. The objective is to circumvent churn in the first place, and leverage data-driven propensity modeling to identify best customers and customers likely to churn. This strategy buys time to ensure loyal customers stay, and to convince customers who are likely to churn to remain.
In this webinar, participants will learn how to leverage reader data to drive higher retention rates among users for their company, and to create successful marketing campaigns and relevant content in order to maintain and grow subscription numbers.
Our President, Matt Lindsay, will be joined by Selma Stern from Business Insider and Claire Overstall from The Economist.

REGISTER HERE

Smart Media Meetup - Paying Models for Audiovisual Content
2020-10-08 09:00
Subscriptions, subscriptions, it’s all about subscriptions… On Thursday October 8th, Smart Media is holding their 4th conference meetup of 2020. We would like to take a deep dive into a number of national and international cases from the audiovisual world. As always, we let a mix of academic speakers and some experts from various media groups speak.
Curious about how the different players compare to each other, learnings when setting up a subscription model or forecasts on how this market can evolve further in the future? Be welcome to our first online meetup with Smart Media.
This meetup is the first in a series of two: on Thursday 22 October we will focus again on payment models, but on print and online.
REGISTER HERE

America's Newspapers - PIVOT 2020
2020-10-06 - 2020-10-08
PIVOT 2020 will focus on the most critical issues facing the newspaper industry and provide tools to help grow your business.
Mather Economics’ President, Matt Lindsay and Madelin Zwingelberg will be speaking on “Growing Subscription Revenue and Evolving Frequency Models.”
To join this conference, REGISTER HERE.

GWAA Roundtable: Retention Case Studies
2020-10-02 13:00 - 14:00
What’s the most effective onboarding strategy? When does content personalization move the needle? How do thank you letters improve retention?
Gain valuable insights from Mather Economics’ Matt Lindsay and Matthew Lulay as they review actual case studies with the Philadelphia Inquirer, the Spokesman-Review and other newsmedia companies
We encourage you to come to the Roundtable ready to share your ideas and plans.
To register for this roundtable, click here.

Reader Revenue Master Class Series Webinar - Engagement
2020-09-16 12:30 - 13:45
FIPP Magazine Media Reader Revenue Master Class 2 – Engagement with Martha Williams, Mather Economics
Register Here

Reader Revenue Master Class Series Webinar - Acquisition
2020-08-19 09:00 - 10:15
FIPP Magazine Media Reader Revenue Master Class 1 – Acquisition, with Martha Williams, Mather Economics & Schibsted
REGISTER HERE
Magazine Media are in the throes of building, expanding and optimising their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in revenue by creating business units devoted to subscription strategies, products, user experiences, data-driven experiments and reader loyalty.
The webinars will explore the three pillars of reader revenue: Acquisition, Engagement and Retention, using detailed case studies and expertise as the foundation for every topic. Participants will learn the keys to success in every subscription operation from the experts who have been building these revenue operations for years.
The webinars are free. Participants will receive presentations and links to the edited webinars. If participants attend all three webinars, they will receive an official certificate of completion from FIPP and Mather Economics.

Save the Date - Increasing Digital Subscriptions
2020-07-22
More details to come soon
