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DTSTART;VALUE=DATE:20220928
DTEND;VALUE=DATE:20221001
DTSTAMP:20260407T062016
CREATED:20220801T132239Z
LAST-MODIFIED:20220802T114531Z
UID:5805-1664323200-1664582399@www.mathereconomics.com
SUMMARY:WAN-IFRA World News Media Congress 2022
DESCRIPTION:Join Mather Economics at WAN-IFRA’s World News Media Congress 2022 in Zaragosa\, Spain\nSeptember 28-30 \nRegister here for the World News Media Congress 2022.
URL:https://www.mathereconomics.com/event/world-news-media-congress/
CATEGORIES:Conference
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220824T120000
DTEND;TZID=America/New_York:20220824T130000
DTSTAMP:20260407T062016
CREATED:20220802T131653Z
LAST-MODIFIED:20220804T231812Z
UID:5810-1661342400-1661346000@www.mathereconomics.com
SUMMARY:Wine Industry Sales Symposium
DESCRIPTION:Join Mather Economics for our upcoming webinar by registering at this link. \nUsing Data Analytics to Optimize DTC Pricing and Inventory Depletion\n\nFar too often\, important pricing decisions are based primarily on how much competitors and/or neighbors are selling their products for\, instead of leveraging data at their disposal to make better-informed\, fact-based decisions. The session will feature a panel of winery executives to tell their story as to how they have started using predictive analytics to augment their pricing and inventory optimization strategies in 2022 and the results they experienced. \nThis webinar is for industry principals of any size winery looking to strike the perfect balance between maximizing profitability via the proper pricing strategy while at the same time managing depletion rates at a pre-planned pace. \nWe invite you to join us on August 24 at 9:00 am PT\n \n{ Register here }
URL:https://www.mathereconomics.com/event/5810/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220816
DTEND;VALUE=DATE:20220817
DTSTAMP:20260407T062016
CREATED:20220804T155830Z
LAST-MODIFIED:20220804T231925Z
UID:5847-1660608000-1660694399@www.mathereconomics.com
SUMMARY:Google News Initiative Community News Summit
DESCRIPTION:  \nJoin David Clinch at the Google News Initiative Community News Summit!\nThe Community News Summit will bring together a diverse group of journalists and news business leaders from the United States and Canada to share their successes and challenges in running small\, community-oriented news organizations. Following the program\, we’re excited to co-host a celebratory reception with the Local Media Association.\nThe Summit will include hands-on\, in-person workshops on specific Google products and tools\, best practices on topics such as search and sustainability and provide an opportunity to network with your industry peers.\nThe Summit is focused on small publishers with fewer than 50 employees that serve a specific community\, whether defined by geography\, identity\, or area of common interest. We look forward to connecting and robust discussions.\nDetails:\nVenue: Convene | 333 N. Green Street\, Chicago\nDate & Time: August 16th from 9:30-6:30 pm\n{Invitation-only}
URL:https://www.mathereconomics.com/event/google-news-initiative-community-news-summit/
CATEGORIES:Conference
ATTACH;FMTTYPE=image/png:https://www.mathereconomics.com/wp-content/uploads/2022/08/GNI-Community-News-Summt.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220727T130000
DTEND;TZID=America/New_York:20220727T140000
DTSTAMP:20260407T062016
CREATED:20220802T135418Z
LAST-MODIFIED:20220803T003148Z
UID:5820-1658926800-1658930400@www.mathereconomics.com
SUMMARY:Staying Ahead of the Curve [webinar recording included]
DESCRIPTION:Zephr x ONA Webinar: Staying ahead of the curve\nTop trends influencing the digital publishing industry\n\nAs consumer preferences rapidly evolve\, and the market becomes more saturated\, this is having a knock-on effect on subscription strategies. \n\nIn order to stay competitive digital publishers need to think beyond the traditional models to attract and retain their audiences. \nThat’s why Zephr and ONA organized the webinar “Staying ahead of the curve” with industry experts including Matt Lindsay\,  President\, Mather Economics and Emily Oxley\, Senior Customer Success Lead\, Zephr. \nOur panelists delved deep into the trends impacting the future of the digital publishing industry so that you can stay ahead of the curve. \nThe session was moderated by Hanna Rifaey\, Partnerships Consultant at the Online News Association. \n\nDownload this webinar to learn more about: \n\nEvolving and expanding revenue streams – including the rise of micropayments\nShifts in consumer behavior and the rising demand of video content\nExploring subscription bundling offers\nAnd much more…\n\n \n  \nFor more information on ways to enrich your content optimization\, connect with Matt at matt@mathereconomics.com. \n\nMather provides strategic insights to the newspaper industry through its quarterly benchmark reporting.\nClick here to download your free report\n \nPlease contact Mather Economics if you would like to participate in our benchmarking reports or have any questions. Mather is developing benchmarks for other regions with more details to be announced later this year.
URL:https://www.mathereconomics.com/event/staying-ahead-of-the-curve-top-trends-influencing-the-digital-publishing-industry-2/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220727T130000
DTEND;TZID=America/New_York:20220727T140000
DTSTAMP:20260407T062016
CREATED:20220714T141109Z
LAST-MODIFIED:20220714T141157Z
UID:5746-1658926800-1658930400@www.mathereconomics.com
SUMMARY:Staying Ahead of the Curve - Top trends influencing the digital publishing industry
DESCRIPTION:Are you interested in hearing from peers within the digital publishing sphere about the trends that are currently shaping the industry?\n\nRegister for an upcoming webinar. \nWhile most publishers rate subscriptions as their number one priority this year\, it is critical for newsrooms to think beyond the traditional models to attract and retain their audiences. \nAs audience preferences rapidly evolve\, and the market becomes more saturated\, this is having a knock on effect on subscription models. In order to stay competitive digital publishers need to shift their revenue models. \nJoin us on Wednesday\, July 27th\, at 1pm EDT/ 6pm BST as our panelists Gwyn Roberts\, Chief Strategy Officer\, Global Fund Media Ltd\, Mather (Matt) Lindsay\, President\, Mather Economics and Emily Oxley\, Senior Customer Success Lead\, Zephr\, delve deep into the trends impacting the future of the digital publishing industry\, including: \n\nEvolving and expanding revenue streams – including the rise of micropayments\nShifts in consumer behavior and the rising demand of video content\nExploring subscription bundling offers\n\nThe session will be moderated by Hanna Rifaey\, Partnerships Consultant at the Online News Association. \nRegister now to discover what is changing in the industry\, how it’s going to impact publishers\, and how you can stay ahead of the curve.
URL:https://www.mathereconomics.com/event/staying-ahead-of-the-curve-top-trends-influencing-the-digital-publishing-industry/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220622
DTEND;VALUE=DATE:20220625
DTSTAMP:20260407T062016
CREATED:20220622T175401Z
LAST-MODIFIED:20220511T150226Z
UID:5525-1655856000-1656115199@www.mathereconomics.com
SUMMARY:GWAA/ADMA Conference 2022
DESCRIPTION:GWAA 2022 in Las Vegas\, NV | June 22 – 24\, 2022\nRegister and learn more here. \nThe 2022 Conference is the place to Learn\, Connect and Drive Change. This vibrant annual event represents news media companies from around the country. Participants attend because of the powerful speaker line-up\, the networking time with peers\, and the opportunity to meet and get ideas from trusted business partners. \nGet your downloadable PDF Guide here. \n\nSee GWAA 2022 Agenda \nIan Fitton\, Senior Manager of Mather Economics\, and Nick Truitt\, Manager\, will be discussing “Digital Pricing Strategies & Trends” on the main stage on Wednesday\, June 22nd. \nJoin them and learn more from keynote speakers and media executives address all things revenue and engagement. \nTo learn more and join GWADS in Las Vegas\, visit Conference – GWAA (greatwesternaa.org)
URL:https://www.mathereconomics.com/event/gwaa-2022/
LOCATION:Planet Hollywood\, Las Vegas\, 3667 Las Vegas Boulevard South\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:Conference
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220608
DTEND;VALUE=DATE:20220610
DTSTAMP:20260407T062016
CREATED:20220217T132844Z
LAST-MODIFIED:20220511T140748Z
UID:5482-1654646400-1654819199@www.mathereconomics.com
SUMMARY:FIPP World Media Congress 2022
DESCRIPTION:A UNIQUE OPPORTUNITY TO LEARN FROM AND NETWORK WITH THE WORLD’S LEADING MEDIA EXECUTIVES. JOIN MATHER ECONOMICS AT FIPP WORLD MEDIA /CONGRESS 2022. \nLEARN MORE AND SEE SPEAKER SCHEDULE \n\nManaging Director of Digital Analytics and Data Science\, ARVID TCHIVZHEL\, will be featured on the FIPP Stage on June 8th alongside PETER THIERS\, Strategic Media Data Innovation and Protection Officer at Roularta Media Group \n\nASSESSING DIGITAL READINESS AND DEVELOPING A ROADMAP FOR YEARS TO COME\n\n\nThe magazine media industry is poised for further revenue disruption and digital transformation. Though each group and their brands  will have different revenue dynamics\, different timelines\, and different market conditions\, understanding the risks and opportunities and how to monetise digital content is key. This session outlines how magazine media can assess digital readiness and develop a roadmap for the coming years. Key topics will include: developing data-driven content strategies\, understanding customer lifecycle management and persona development\, managing tradeoffs in advertising and subscription revenue\, intelligent paywalls\, registration walls and more.  The key to your digital transformation starts with a strong roadmap aligned around a ‘north star’ KPI. We share insights from Roularta’s innovative digital transformation and data-driven monetisation strategy. \nTO REGISTER FOR THE EVENT\, BOOK YOUR TICKETS HERE. \n\n 
URL:https://www.mathereconomics.com/event/fipp-world-media-congress-2022/
CATEGORIES:Conference
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220607
DTEND;VALUE=DATE:20220608
DTSTAMP:20260407T062016
CREATED:20220511T141459Z
LAST-MODIFIED:20220511T144351Z
UID:5637-1654560000-1654646399@www.mathereconomics.com
SUMMARY:First-Party Data Strategies Seminar
DESCRIPTION:Driving first-party data is a top priority for media companies\, particularly crucial in the next year as revenue-enabling third-party cookies are disappearing in 2023. \nJoin us at the first-ever live event on first-party data for the media industry will take place just prior to FIPP’s World Media Congress on 7 June in Cascais\, Portugal.  \nThe 4-hour event will immerse participants in first-party data (FPD) strategies and will serve as a playbook for media companies to increase revenue and deepen customer engagement with first-party data.  \nFPD participants will learn about:  \n\nHow first-party data will play the most critical role in the publishing company going forward\nTechnology\, talent and training needed to drive FPD\nBest practices in FPD tactical and strategic development\nFPD will optimise revenue\, product and content streams\n\nSpeakers include: \n\nValeria Keupper\, VP Strategy and Data Products\, RTL\, Germany.\nDanny Spears\, COO\, The Ozone Project\, UK\nSimen Breen\, lawyer and senior manager\, Privacy\, Schibsted\, Norway\nArvid Tchivzhel\, managing director: Digital Analytics and Data Science\, Mather Economics\, USA\n\n  \nEach participant receives access to our comprehensive 60-page report\, “First-Party Data Playbook for Publishers.”  \nThe event precedes FIPP’s 44th World Media Congress\, with more than 60 top executives from Axel Springer\, Condé Nast\, Dotdash Meredith\, Future\, FT Strategies\, Hearst Media24\, NatGeo\, Netflix\, POLITICO\, The India Today Group\, Vivendi and more will regale us with their innovations and wisdom. \nFor the full program\, and to register\, go here \nFor more information\, contact FPD organiser\, Martha Williams  \n\nAlready registered for Congress? Delegates can register here to also attend the seminar. There is a nominal charge of €50. \nRegister here if you have not booked a place for Congress yet and want to attend FPD Strategies and Congress. \n 
URL:https://www.mathereconomics.com/event/first-party-data-strategies-seminar/
CATEGORIES:Conference
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220519
DTEND;VALUE=DATE:20220521
DTSTAMP:20260407T062016
CREATED:20220511T135450Z
LAST-MODIFIED:20220511T135450Z
UID:5576-1652918400-1653091199@www.mathereconomics.com
SUMMARY:News Publishing Audience & Advertising Summit
DESCRIPTION:Director of Mather Economics\, Madelin Zwingleberg\, will be speaking at 360 Media Alliances’ Publishing Audience & Advertising Summit in St. Louis on May 19-20. \nCLICK HERE TO LEARN MORE.\n\n\n\n2022 Publishing Advertising & Audience Summit – St. Louis\nAgenda \nMadelin Zwingelberg will be featured in the general session discussing “Print Reductions\, Pricing & Digital Transformation”\n\n\nListen as Madelin discusses the trends and results of frequency reductions or changes\, the impact of pricing on the overall bottom line\, and the successes (and defeats) of the various transformation efforts on the digital front. \n\n\nCLICK HERE TO LEARN MORE.
URL:https://www.mathereconomics.com/event/news-publishing-audience-advertising-summit/
LOCATION:Hilton Hotel St Louis Airport\, 10330 Natural Bridge Rd\, St Louis\, MO\, 63134\, United States
CATEGORIES:Conference
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220519
DTEND;VALUE=DATE:20220521
DTSTAMP:20260407T062016
CREATED:20220412T194113Z
LAST-MODIFIED:20220804T232111Z
UID:5582-1652918400-1653091199@www.mathereconomics.com
SUMMARY:2022 Advertising & Audience Summit - St Louis | 360 Media Alliance
DESCRIPTION:Join us at the Publishing Audience and Advertising Summit\, one of the largest and most compelling advertising events in the United States. We will be presenting the Print Reductions\, Pricing & Digital Transformation session featuring speaker Madelin Zwingelberg\, Director of Consulting Services\, on May 19th at 3:50 pm. \nListen as Madelin discusses the trends and results of frequency reductions or changes\, the impact of pricing on the overall bottom line\, and the successes (and defeats) of the various transformation efforts on the digital front. \nConnect to www.360mediaalliance.net for updates.
URL:https://www.mathereconomics.com/event/2022-advertising-audience-summit-st-louis-360-media-alliance/
LOCATION:Hilton Hotel St Louis Airport\, 10330 Natural Bridge Rd\, St Louis\, MO\, 63134\, United States
CATEGORIES:Conference
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220420T110000
DTEND;TZID=America/New_York:20220420T123000
DTSTAMP:20260407T062016
CREATED:20220328T173916Z
LAST-MODIFIED:20220328T174144Z
UID:5539-1650452400-1650457800@www.mathereconomics.com
SUMMARY:Optimize + Monetize your Digital Content Strategy
DESCRIPTION:Optimize + Monetize your Digital Content Strategy; Stop counting page views and focus on what matters. REVENUE!\n\nAPRIL 20\, 2022 – 11:00 New York  |  12:00 Brazil  |  17:00 Amsterdam \nJoin Mather Economics and leading global media companies\, revenue officers\, digital directors\, chief marketing officers\, and innovators for an online event: Optimize your Content Strategy; Stop counting page views and focus on what matters. REVENUE!\nLearn more and register your place here ➡️ \nSPEAKERS \n\nAnderson Damien\, Executive Director for Consumer Market and Digital Strategy at Folha de S. Paulo – LATAM\nVeebha Mehta\, Chief Marketing Officer at Crain Communications – USA\nYves van Dooren\, Data and Insights Expert at Mediahuis – EUROPE\nLuke Magerko and Arvid Tchivzhel of Mather Economics\n\n \n  \n 
URL:https://www.mathereconomics.com/event/optimize-monetize-your-digital-content-strategy/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220410
DTEND;VALUE=DATE:20220413
DTSTAMP:20260407T062016
CREATED:20220309T181702Z
LAST-MODIFIED:20220309T181702Z
UID:5517-1649548800-1649807999@www.mathereconomics.com
SUMMARY:2022 News Industry Mega-Conference in Orlando\, FL
DESCRIPTION:  \n  \n \nThe News Industry Mega-Conference is the premier event in the news media industry. \nJoin us on April 10-12 in Orlando\, Florida\, at the JW Marriott Bonnet Creek Resort and Spa. The conference is presented by America’s Newspapers\, the industry’s leading association focused on protecting local newspapers\, and supported by the News Media Alliance. \nMather Economics will be hosting a Roundtable Experience on Tuesday\, April 11. More details to come. \nConnect to www.mega-conference for updates. \nREGISTER TO ATTEND
URL:https://www.mathereconomics.com/event/2022-news-industry-mega-conference-in-orlando-fl/
CATEGORIES:Conference
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220209T130000
DTEND;TZID=America/New_York:20220209T140000
DTSTAMP:20260407T062017
CREATED:20211209T171128Z
LAST-MODIFIED:20220113T215629Z
UID:5275-1644411600-1644415200@www.mathereconomics.com
SUMMARY:Intelligent Wine Pricing Strategies Webinar
DESCRIPTION:Please note: Date change to Feb 9 \nJoin Mather Economics for our upcoming webinar by registering at this link.\nTake Direct-to-Consumer (DCT) To the Next Level with Intelligent Pricing Decisions.\n  \n\nWineries possess the information needed to make intelligent\, data-driven pricing decisions. The only piece missing is the expertise and experience to unlock the potential of this data to drive revenue and optimize inventory management. \nWe invite you to join us on February 9 at 10:00 am PT to hear from trailblazing figures leading the wine industry…. Carol Rounsaville of Denner Vineyards and Jim Moroney of Sixmilebridge Vineyards\, both of whom partner with Mather to make intelligent pricing decisions. \nUncork your revenue opportunities for 2022!\n\nREGISTER HERE.
URL:https://www.mathereconomics.com/event/intelligent-wine-pricing-strategies-webinar/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220203T130000
DTEND;TZID=America/New_York:20220203T140000
DTSTAMP:20260407T062017
CREATED:20220204T214224Z
LAST-MODIFIED:20220204T214902Z
UID:5402-1643893200-1643896800@www.mathereconomics.com
SUMMARY:GNI Digital Growth Program: Data Expert Panel
DESCRIPTION:Expert Panel: Real examples and best practices on data strategy in the US & Canada\n\n60 MINUTES | 2/3/2022 \nLearn how news organizations in North America are using data to achieve their overall business goals. In this panel\, you’ll hear about practical examples and pose questions with the panelists. \nFOR MORE INFO  |  WATCH ON DEMAND \n\nJodie Hopperton\, Product Initiative Lead INMA\nGordon Edall\, Chief Revenue Officer\, Co-founder Sophi.io\nKarla Ovalle\, Newsroom Analytics Director\, The Boston Globe\nLuke Magerko\, Head Data Scientist at Mather Economics\n\n  \n \n \n\nWATCH ON DEMAND \n  \n 
URL:https://www.mathereconomics.com/event/gni-digital-growth-program-data-expert-panel/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220119
DTEND;VALUE=DATE:20220121
DTSTAMP:20260407T062017
CREATED:20210915T092240Z
LAST-MODIFIED:20210915T092240Z
UID:5110-1642550400-1642723199@www.mathereconomics.com
SUMMARY:Direct to Consumer Wine Symposium 2022
DESCRIPTION:To learn more about the symposium and register\, click here.
URL:https://www.mathereconomics.com/event/direct-to-consumer-wine-symposium-2022/
ATTACH;FMTTYPE=image/png:https://www.mathereconomics.com/wp-content/uploads/2021/09/dtc-wine-symposium.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220118T130000
DTEND;TZID=America/New_York:20220118T140000
DTSTAMP:20260407T062017
CREATED:20211209T173803Z
LAST-MODIFIED:20220105T170550Z
UID:5278-1642510800-1642514400@www.mathereconomics.com
SUMMARY:OrderPort's Intelligent Wine Pricing Strategies Event
DESCRIPTION:Intelligent Wine Pricing Strategies Online Event hosted by OrderPort\nFor more info\, click here. \nWineries possess the information needed to make intelligent\, data-driven pricing decisions.\nWith the rising costs from supply chain issues and the challenges from the short\, smoke tainted harvest of 2020\, wineries need to understand how to make better pricing decisions.  Join us for a presentation by Matthew Lulay\, Managing Director at Mather Economics\, and learn how wineries use their own sales data to determine the price elasticities of each wine in their portfolio and use this information to make intelligent pricing decisions. \nTuesday\, January 18th at 10:00am PT \nREGISTER \n  \n 
URL:https://www.mathereconomics.com/event/intelligent-wine-pricing-strategies-online-learn-event/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211202
DTEND;VALUE=DATE:20211203
DTSTAMP:20260407T062017
CREATED:20210915T091636Z
LAST-MODIFIED:20210915T091636Z
UID:5108-1638403200-1638489599@www.mathereconomics.com
SUMMARY:WIN Expo and Trade Show
DESCRIPTION:Mather Economics will be one of the sponsors for the 9th Annual North Coast Wine Industry Expo Trade Show & Conference\n\n\nWIN Expo provides winery and vineyard professionals access to over 300 of the industry’s best suppliers and service professionals showcasing their most current\, innovative new products and services. \nExhibitors will again be participating in the popular #ExpoDeals program\, offering one day\, end-of-year specials to attendees. #ExpoDeals will be promoted in the days leading up to the show so that attendees can plan their purchases prior to the event. \nIn addition to the trade show\, a day-long conference featuring twelve educational workshops will be presented by wine industry experts discussing emerging issues and trends\, information that every industry professional needs to be better prepared for a successful upcoming year. \n\n  \nTo learn more and register for the expo\, click here. \n 
URL:https://www.mathereconomics.com/event/win-expo-and-trade-show/
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211109
DTEND;VALUE=DATE:20211111
DTSTAMP:20260407T062017
CREATED:20210915T090509Z
LAST-MODIFIED:20210915T091725Z
UID:5106-1636416000-1636588799@www.mathereconomics.com
SUMMARY:Wine Industry Financial Symposium 2021
DESCRIPTION:Our Mather team will be attending the wine industry’s premiere conference covering financial\, business and strategic issues\, including separate tracks for technology and vineyard sessions at the CIA at Copia in Napa\, California. \nFor more information\, click here.
URL:https://www.mathereconomics.com/event/wine-industry-financial-symposium-2021/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210713T180000
DTEND;TZID=America/New_York:20210713T223000
DTSTAMP:20260407T062017
CREATED:20210621T192845Z
LAST-MODIFIED:20210712T153016Z
UID:4943-1626199200-1626215400@www.mathereconomics.com
SUMMARY:How to Determine what your Subscription Strategy Should Be
DESCRIPTION:How to Determine What Your Subscription Strategy Should Be\n\nFeaturing Matt Lindsay\nTuesday\, July 13\, 2021 | 7:40 PM EST\nSIGN UP\n  \n  \n\n  \nJoin us for the second FIPP Insider New Zealand\, organized in conjunction with the Magazine Publishers Association New Zealand and FIPP strategic partner PressReader. \nDate and time\nFIPP New Zealand takes place from 10 am to 3 pm New Zealand Time on 14 July. \nAgenda and speakers\nThe agenda features a mix of local New Zealand and international speakers\, including Sinead Boucher\, Chief Executive at Stuff\, New Zealand\, Matt Lindsay\, President\, Mather Economics\, USA\, and Abbey Kuster-Prokell\, Creative Director\, Martha Stewart Living Omnimedia\, USA\, and Tommy O’Hare\, SVP Business Development and Licensing\, Outside\, USA. \n\n\n\n\nNZ Time\nDuration\nSpeaker\n\n\n10.00-10.50\n50 minutes\nUpdate on the state of the media Industry James Hewes\, President and CEO\, FIPP\, UK\n\n\n11:00-11:20\n20 minutes\nContent marketing done well Lauren Quaintance\, Co-founder\, Storyation\, NZ\n\n\n11:20-11:40\n20 minutes\nWhat being a media owner has taught me Sinead Boucher\, CEO\, Stuff\, NZ\n\n\n11:40-12:00\n20 minutes\nHow to determine what your subscription strategy should be Matt Lindsay\, President\, Mather\, USA\n\n\n12:00-13:00\n50 minutes\nLUNCH BREAK\n\n\n13:00-13:50\n50 minutes\nBuilding a membership bundle to fully achieve your forever promise Tommy O’Hare\, SVP of Business Development and Licensing\, Outside\, USA Note: this session was recorded at FIPP’s D2C Summit in June  \n\n\n14:00-14:20\n20 minutes\nMaking magazines relevant for all New Zealanders Carmen Parahi\, Pou Tiaki Editor\, Stuff\, New Zealand\n\n\n14:20-14:40\n20 minutes\n5 technologies you should know about right now Rebekah Billingsley\, Content\, Brand and Digital Transformation Specialist\, UK\n\n\n14:40-15:00\n20 minutes\nFrom Concept to Consumer: the Art of Cover Creation Abbey Kuster-Prokell\, Creative Director\, Martha Stuart Living Omnimedia\, USA\n\n\n15:00\nWRAP\nThank you & until 2022 Sally Duggan\, Executive Director\, MPA\, NZ and Steve Chapman\, VP Content Partnerships\, PressReader\, Canada\n\n\n\n\n  \nFIPP and MPA NZ members can register for free. Non-members can register at the nominal charge of £15.* \nSign up now
URL:https://www.mathereconomics.com/event/how-to-determine-what-your-subscription-pricing-should-be/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210623T124500
DTEND;TZID=America/New_York:20210623T133000
DTSTAMP:20260407T062017
CREATED:20210427T161119Z
LAST-MODIFIED:20210428T011831Z
UID:4725-1624452300-1624455000@www.mathereconomics.com
SUMMARY:GWADS 2021
DESCRIPTION:GWADS 2021\nGWADS 2021 Agenda\nDownload PDF \n\nJoin Matt Lindsay\, President of Mather Economics\, and Tim Franklin\, Sr. Associate Dean and John M. Mutz Chair in Local News at Medill at Northwestern University\, on the main stage on Wednesday\, June 23rd at 12:45 PM EST // 9:45 AM PST. \nTrends in Reader Revenue: What Local News Are People Paying For?  \nReader revenue has never been more important to sustaining local news than it is today. What’s driving people to pay for local news in larger numbers? What can be done to keep them? There are lessons to be learned inside new data of reader behaviors with digital local news. \n2021 Registration – GWAA (greatwesternaa.org) \n  \n\nLearn more about the Medill Subscriber Engagement Index Platform and Mather’s Industry Benchmarking Reports.
URL:https://www.mathereconomics.com/event/great-western-audience-development-summit/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210623T110000
DTEND;TZID=America/New_York:20210623T123000
DTSTAMP:20260407T062017
CREATED:20210621T160407Z
LAST-MODIFIED:20210621T160552Z
UID:4941-1624446000-1624451400@www.mathereconomics.com
SUMMARY:Google News Initiative Latin American Subscriptions Lab Webinar
DESCRIPTION:Join us on Wednesday\, June 23 at 10:00 AM (CST) to discover key findings and learnings from the report authors and Subscriptions Lab participating publishers.\n\nAcross Latin America\, news organizations are starting to look at digital subscriptions as a growing\, if not central\, part of their strategy to achieve long-term financial sustainability. Additionally\, our current social realities are demanding high quality journalism and media readiness\, more than ever before. With the goal of expanding best practices on digital subscriptions in Latin American news media organizations\, the Google News Initiative\, in partnership with WAN-IFRA and Mather Economics\, launched a subscriptions lab\, composed by the following media companies:\n\n\n\n\n\n\nDuring this free webinar\, we will present the Subscriptions Latin America GNI Lab Report\, which puts together two years of personalized preliminary assessments\, strategic guidance\, benchmarks\, detailed data analysis and customized tactical recommendations.\n\n\n\n\n\n\nREGISTER HERE \n  \n 
URL:https://www.mathereconomics.com/event/google-news-initiative-latin-american-subscriptions-lab-webinar/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210615T080000
DTEND;TZID=America/New_York:20210615T170000
DTSTAMP:20260407T062017
CREATED:20210518T160947Z
LAST-MODIFIED:20210518T161130Z
UID:4883-1623744000-1623776400@www.mathereconomics.com
SUMMARY:FIPP Direct-to-Consumer (D2C) Summit
DESCRIPTION:REGISTER HERE \nDirect-to-consumer revenue models will become the primary source of revenue for most media businesses. The D2C Summit will look at all aspects of consumer revenue\, including digital subscriptions and membership\, as well as sessions on e-commerce and other D2C revenue streams. \nCombining success stories from the media industry with shining lights from across the broader economy\, the D2C Summit is a “do-not-miss” event for anyone focused on this critical new business area. \nSo whether you’ve already begun your D2C journey and are looking to improve by learning from ‘best in class’ businesses\, or you’re about to make the leap into the direct-to-consumer world\, come and be inspired by success stories from across the world. \nTo learn more about the Summit\, click here>>
URL:https://www.mathereconomics.com/event/fipp-direct-to-consumer-d2c-summit/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210527T150000
DTEND;TZID=America/New_York:20210527T153000
DTSTAMP:20260407T062017
CREATED:20210511T134058Z
LAST-MODIFIED:20210511T134058Z
UID:4811-1622127600-1622129400@www.mathereconomics.com
SUMMARY:Wine Industry Sales Symposium - Depletion Optimization: Using Your Own Customer Data to Drive DTC Wine Price and Inventory Decisions
DESCRIPTION:Presented by: \nMatthew Lulay\, Managing Director – Consulting Services\nBob Terzotis\, Executive Vice President \nREGISTER \nWineries have a wealth of customer data to help them make stronger decisions on wine pricing and inventory depletion optimization but very few of them have the staff with the skill to execute the analytics. Mather Economics has developed a tool to transform customer transactional data—directly from your current fulfillment vendor—into actionable insights at the varietal level and to track results (and make adjustments) throughout the sales process. We hope you will join us for this thought provoking discussion/ demonstration to help you uncover the valuable data you have available to your winery and how easy it is to use it to make business decisions. \nTo learn more about the Symposium\, click here>
URL:https://www.mathereconomics.com/event/wine-industry-sales-symposium-depletion-optimization-using-your-own-customer-data-to-drive-dtc-wine-price-and-inventory-decisions-2/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210526T153000
DTEND;TZID=America/New_York:20210526T160000
DTSTAMP:20260407T062017
CREATED:20210511T133802Z
LAST-MODIFIED:20210511T134144Z
UID:4807-1622043000-1622044800@www.mathereconomics.com
SUMMARY:Wine Industry Sales Symposium - Depletion Optimization: Using Your Own Customer Data to Drive DTC Wine Price and Inventory Decisions
DESCRIPTION:Presented by: \nMatthew Lulay\, Managing Director – Consulting Services\nBob Terzotis\, Executive Vice President \nREGISTER \nWineries have a wealth of customer data to help them make stronger decisions on wine pricing and inventory depletion optimization but very few of them have the staff with the skill to execute the analytics. Mather Economics has developed a tool to transform customer transactional data—directly from your current fulfillment vendor—into actionable insights at the varietal level and to track results (and make adjustments) throughout the sales process. We hope you will join us for this thought provoking discussion/ demonstration to help you uncover the valuable data you have available to your winery and how easy it is to use it to make business decisions. \nTo learn more about the Symposium\, click here> \n 
URL:https://www.mathereconomics.com/event/wine-industry-sales-symposium-depletion-optimization-using-your-own-customer-data-to-drive-dtc-wine-price-and-inventory-decisions/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210513T130000
DTEND;TZID=America/New_York:20210513T140000
DTSTAMP:20260407T062017
CREATED:20210504T181937Z
LAST-MODIFIED:20210504T182611Z
UID:4787-1620910800-1620914400@www.mathereconomics.com
SUMMARY:OrderPort and Mather Economics Partner for DtC Webinar
DESCRIPTION:Learn how Mather Economics is partnering with wineries around the country to take DtC to the next level by applying actionable analytics to the data wineries already own. \nJoin Mather Economics and OrderPort for a live webinar on Thursday\, May 13th at 10am PT. \nMatthew Lulay and Bob Terzotis will share insights and real world case studies for how analytics can improve many facets of your DtC business\, including wine club acquisition and retention\, pricing\, and inventory management. \n\nSign up details – Add to Calendar\nThursday\, May 13th | 10am PT\n \nhttps://global.gotomeeting.com/join/517960453 \nUse your microphone and speakers (VoIP) – a headset is recommended. Or\, call in using your telephone.\nDial +1 (626) 521-0013\nAccess Code: 517-960-453\nAudio PIN: Shown after joining the meeting\nMeeting ID: 517-960-453 \n  \n \n  \n 
URL:https://www.mathereconomics.com/event/orderport-and-mather-economics-partner-for-dtc-webinar/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210510T110000
DTEND;TZID=America/New_York:20210510T140000
DTSTAMP:20260407T062017
CREATED:20210323T125532Z
LAST-MODIFIED:20210428T014032Z
UID:4639-1620644400-1620655200@www.mathereconomics.com
SUMMARY:2021 Mather Economics Symposium - Subscriber Lifecycle Management Day 3
DESCRIPTION:REGISTER Day 3\, May 10 \n  \nThe 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry’s subscription economy\, presented in case study format by best-in-class speakers from across the globe during a three day program. The 3rd and last day will focus on – Mapping the Future of Subscription Strategy and Tactics. \nTo learn more about the Symposium access the home page HERE \nKey insights and tactics that attendees can expect from joining the Symposium: \n• Optimize your subscription revenue strategies.\n• Develop and manage reader revenue KPIs\n• Best practices for: Acquisition\, Retention\, Customer Lifecycle\, Pricing\, Engagement\, Loyalty.\n• Detailed case studies on best-of-class media companies’ success with Mather.\n• Learnings from other industries.\n• Digital and print churn reduction and subscription conversion using AI.\n• Expand your audience depth and breadth.\n• Drive cost savings and efficiencies in your reader revenue operation.\n• Team collaboration: How cross-functional teams drive change and ensure success. \n  \n\n\n\n\n\nMonday\, May 10 – Day 3\n\n\n\n\n\n\n\n\n\n\n\nMapping the Future of Subscription Strategy and Tactics\n11:00 a.m. ET\nWelcome and Recap \n11:10 a.m.\nKeynote\nWhat we learned from our Reader Revenue Labs Around the World\nBen Monnie\, Director of Global Partnerships\, Google News Initiative \n11:50 a.m.\nPresentation\nSuccess factors for subscriptions and reader revenue\nSelma Stern\, SVP Consumer Subscriptions\, Insider \n12:20 p.m.\nInterview Reshaping Print Analytics\nHow we drove revenue in digital and print by reducing print frequency\nGary Lavariere\, Director of Audience Development\, New England Newspapers\nThe decision process: This is how we decided the print frequency reduction strategy\nPat Leader\, Director of Audience\, Consumer Revenue\, The Spokesman-Review\nMatthew Lulay\, Managing Director of Mather Economics \n12:50 p.m.\nPanel Discussion\nPublishers build on subscription wins to drive future strategy and profitability\nFull speed ahead: Revenue and engagement follow focused subscriber-first strategy\nAlan Fisco\, President\, The Seattle Times\nSpecialty content has a bright subscriptions future at Newsday\nDebby Krenek\, Publisher\, Newsday \n1:25 p.m.\nSpotlight on Wine\nNews media and wine industry subscriptions: Like a fine wine\, they become better with age\, data strategy\nJim Moroney\, Proprietor – Sixmilebridge Winery\, Publisher & CEO\, The Dallas Morning News \n1:55 p.m.\nConference Recap \n  \n\nDownload Agenda
URL:https://www.mathereconomics.com/event/2021-mather-economics-symposium-subscriber-lifecycle-management-day-3/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210507T110000
DTEND;TZID=America/New_York:20210507T140000
DTSTAMP:20260407T062017
CREATED:20210323T125331Z
LAST-MODIFIED:20210428T132647Z
UID:4638-1620385200-1620396000@www.mathereconomics.com
SUMMARY:2021 Mather Economics Symposium - Subscriber Lifecycle Management Day 2
DESCRIPTION:REGISTER – Day 2\, May 7 \nThe 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry’s subscription economy\, presented in case study format by best-in-class speakers from across the globe during a three day program. The 2nd day will be Innovation Day: Thought Leadership and Partnership. \nTo learn more about the Symposium access the home page HERE \nKey insights and tactics that attendees can expect from joining the Symposium: \n• Optimize your subscription revenue strategies.\n• Develop and manage reader revenue KPIs\n• Best practices for: Acquisition\, Retention\, Customer Lifecycle\, Pricing\, Engagement\, Loyalty.\n• Detailed case studies on best-of-class media companies’ success with Mather.\n• Learnings from other industries.\n• Digital and print churn reduction and subscription conversion using AI.\n• Expand your audience depth and breadth.\n• Drive cost savings and efficiencies in your reader revenue operation.\n• Team collaboration: How cross-functional teams drive change and ensure success. \n  \n\n\n\n\n\nFriday\, May 7 – Day 2 Agenda\n\n\n\n\n\n\n\n\n\n\n\nInnovation Day: Thought Leadership and Partnership\n11:00 a.m. ET\nWelcome and Recap \n11:10 a.m.\nKeynote\nGannett’s subscription strategy: Operating at the intersection of brand and growth\, purpose & profitability\nMayur Gupta\, Chief Marketing & Strategy Officer\, Gannett/USA Today \n11:50 a.m.\nCase Study Benchmarking Data-Driven Success\nTim Franklin\, Sr. Associate Dean\, Medill School of Journalism\nEdward Malthouse\, Director of Research\, Spiegel initiative\, Northwestern University\nHow the benchmarking tool would shape McClatchy’s reader revenue strategy\nShannan Bowen\, Director of Product Engagement\, McClatchy \n12:20 p.m.\nPresentation\nTargeted products at the forefront of The Economist’s subscription growth strategy\nClaire Overstall\, Global Head of Customer\, The Economist \n12:55 p.m.\nCost saving model: Saving credit card fees\nHow Oahu Publishing saved $1 million on credit card fees\nAaron Kotarek\, SVP Audience & Operations\, Oahu Publications\nHow media companies can save 50%+ on credit card fees\nSammy Papert\, Media Ambassador\, Menio Global \n1:25 p.m.\nIndustry Spotlight on Sports\nMajor League Baseball TV and season tickets: Optimizing the fan lifecycle\nJohn Tierney\, Senior Director of Ticketing\, Major League Baseball (MLB) \n1:55 p.m.\nRecap and close \n\n \n\n 
URL:https://www.mathereconomics.com/event/2021-mather-economics-symposium-subscriber-lifecycle-management-day-2/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210506T130000
DTEND;TZID=America/New_York:20210506T160000
DTSTAMP:20260407T062017
CREATED:20210323T125147Z
LAST-MODIFIED:20210503T230958Z
UID:4637-1620306000-1620316800@www.mathereconomics.com
SUMMARY:2021 Mather Economics Symposium - Subscriber Lifecycle Management Day 1
DESCRIPTION:REGISTER Day 1 \, May 6 \nThe 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry’s subscription economy\, presented in case study format by best-in-class speakers from across the globe during a three day program. The 1st day will focus on – Cultivating a Data-Driven\, Audience Centric Media Enterprise. \nTo learn more about the Symposium access the home page HERE \nKey insights and tactics that attendees can expect from joining the Symposium: \n• Optimize your subscription revenue strategies.\n• Develop and manage reader revenue KPIs\n• Best practices for: Acquisition\, Retention\, Customer Lifecycle\, Pricing\, Engagement\, Loyalty.\n• Detailed case studies on best-of-class media companies’ success with Mather.\n• Learnings from other industries.\n• Digital and print churn reduction and subscription conversion using AI.\n• Expand your audience depth and breadth.\n• Drive cost savings and efficiencies in your reader revenue operation.\n• Team collaboration: How cross-functional teams drive change and ensure success. \n\n\n\n\n\n\nThursday\, May 6 – Day 1 Agenda\n\n\n\n\n\n\n\n\n\n\n\nCultivating a Data-Driven\, Audience-Centric Media Enterprise \n1:00 p.m. ET\nWelcome Matt Lindsay\, President\, Mather Economics\nModerator Nicki Purcell\, President\, Insite \n1:10 p.m.\nKeynote Address\nTranslating Strategy into Action\nTony Hunter\, Chairman & CEO\, McClatchy \n1:50 p.m.\nPresentation\nBuilding a first-party data media company: The next big transformation\nPete Doucette\, Chief Revenue Officer\, The Philadelphia Inquirer \n2:20 p.m.\nPresentation and Q&A\nHow Mediahuis’ subscription engine drives pricing\, retention\, acquisition\, and engagement success\nPaul Verwilt\, COO\, Mediahuis\nDustin Tetley\, Managing Director\, Mather Economics \n2:50 p.m.\nReforma Digital Transformation\nJuan E. Pardinas\, Editor-In-Chief\, Reforma\nArvid Tchivzhel\, Managing Director\, Mather Economics \n3:25 p.m.\nSpotlight on Magazines\nThe path to subscription: Nurturing the potential subscriber\nLaurie Truitt\, Vice President of Consumer Growth\, TIME \n3:55 p.m.\nRecap and close
URL:https://www.mathereconomics.com/event/2021-mather-economics-symposium-subscriber-lifecycle-management-day-1/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210218T150000
DTEND;TZID=America/New_York:20210218T160000
DTSTAMP:20260407T062017
CREATED:20210114T160835Z
LAST-MODIFIED:20210208T185409Z
UID:4518-1613660400-1613664000@www.mathereconomics.com
SUMMARY:Mather and Medill Subscriber Engagement Index Platform Launch Webinar
DESCRIPTION:REGISTER HERE FOR WEBINAR\nThursday\, February 18 at 3:00 p.m. EST\nSpeakers include: \n\nMatt Lindsay\, President at Mather Economics\nTim Franklin\, Leader\, Medill Local News Initiative\, Medill School of Journalism\, Media\, Integrated Marketing Communications at Northwestern University\nEd Malthouse\, Research Director of Spiegel Research Center\n\n\n\nFor more information\, access the press release here.\nNorthwestern University Medill School of Journalism\, Media\, Integrated Marketing Communications and Mather Economics have formed a cross-industry partnership to aggregate and analyze U.S. news media companies’ user behavior and subscription data. \nThe ongoing benchmarking project\, called the Medill Subscriber Engagement Index\, will launch in March 2021. MSEI has wide implications for producing game-changing\, actionable insights that will accelerate the industry’s reader revenue-making and engagement abilities. \nDozens of U.S. news media companies have joined the benchmarking project\, including the 29 daily newspapers of the The McClatchy Company; the 10 daily newspapers of the Tribune Publishing; the 75 dailies of Lee Enterprises; The Seattle Times\, the Denver Post; Newsday; the Dallas Morning News; The Philadelphia Inquirer; The Advocate; Las Vegas Review-Journal; The Spokesman-Review; and Bangor Daily News. Anchorage Daily News and The Gazette – Colorado Springs have recently signed up. More new publishers will be announced soon. \nThe Subscriber Engagement Index has arrived at a critical time. By studying audience engagement and digital subscriber benchmarks\, participating media companies will be able to build data-driven subscription strategies and bypass tedious and expensive model-building and experiments. \nThe ongoing benchmarking project will collect and analyze are: \n\nContent that drives engagement\nContent that reduces subscriber engagement\nUser journeys\nSubscription acquisition levers\nPredictive modeling for churn\nAcquisition\, churn and lifetime value markers\nMarketing tactics that assist acquisition and retention\nAverage revenue per user (ARPU)\n\n\nFor more information\, access the press release here. \nFor Frequently Asked Questions\, click here.
URL:https://www.mathereconomics.com/event/mather-and-medill-subscriber-engagement-index-platform-launch-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210216T140000
DTEND;TZID=America/New_York:20210216T150000
DTSTAMP:20260407T062017
CREATED:20210128T224007Z
LAST-MODIFIED:20210129T145053Z
UID:4536-1613484000-1613487600@www.mathereconomics.com
SUMMARY:America's Newspapers Webinar: Medill Subscriber Engagement Index
DESCRIPTION:REGISTER HERE \nAmerica’s Newspapers has announced a strategic partnership with Medill and Mather Economics on a new benchmarking project for its members.  The Medill Subscriber Engagement Index offers members the opportunity to develop game-changing\, data-driven reader revenue and engagement trends at their fingertips — at no cost for the first year.  \nLearn more about about the project HERE \nThe webinar will cover: \n\nbest practices in subscriber acquisition\, engagement and retention\nthe project’s data exploration tool that will drive actionable insights.\n\n“Mather Economics is supporting the Medill Subscriber Engagement Index because we believe understanding how subscribers value content is vital to achieving a sustainable business model for local journalism. Mather is fortunate to work with hundreds of newspapers in North America\, and we are uniquely positioned to provide Medill with anonymized data from across the industry with the consistency and quality necessary for academic research. We are also able to help publishers act on the insights provided by the SEI platform.” – Matt Lindsay\, President of Mather Economics \nREGISTER HERE
URL:https://www.mathereconomics.com/event/americas-newspapers-webinar-medill-subscriber-engagement-index/
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