BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Mather  - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Mather 
X-ORIGINAL-URL:https://www.mathereconomics.com
X-WR-CALDESC:Events for Mather 
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20190310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20191103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200819T090000
DTEND;TZID=America/New_York:20200819T101500
DTSTAMP:20260614T153832
CREATED:20200720T135207Z
LAST-MODIFIED:20200730T235032Z
UID:4084-1597827600-1597832100@www.mathereconomics.com
SUMMARY:Reader Revenue Master Class Series Webinar - Acquisition
DESCRIPTION:FIPP Magazine Media Reader Revenue Master Class 1 – Acquisition\, with Martha Williams\, Mather Economics & Schibsted \nREGISTER HERE \nMagazine Media are in the throes of building\, expanding and optimising their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in revenue by creating business units devoted to subscription strategies\, products\, user experiences\, data-driven experiments and reader loyalty. \nThe webinars will explore the three pillars of reader revenue: Acquisition\, Engagement and Retention\, using detailed case studies and expertise as the foundation for every topic. Participants will learn the keys to success in every subscription operation from the experts who have been building these revenue operations for years. \nThe webinars are free. Participants will receive presentations and links to the edited webinars. If participants attend all three webinars\, they will receive an official certificate of completion from FIPP and Mather Economics.
URL:https://www.mathereconomics.com/event/magazine-media-reader-revenue-master-class-acquisition/
ATTACH;FMTTYPE=image/png:https://www.mathereconomics.com/wp-content/uploads/2020/07/master-class-acquisition.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200722
DTEND;VALUE=DATE:20200723
DTSTAMP:20260614T153832
CREATED:20200619T153942Z
LAST-MODIFIED:20200619T154458Z
UID:1143-1595376000-1595462399@www.mathereconomics.com
SUMMARY:Save the Date -  Increasing Digital Subscriptions
DESCRIPTION:More details to come soon
URL:https://www.mathereconomics.com/event/save-the-date-increasing-digital-subscriptions/
ATTACH;FMTTYPE=image/jpeg:https://www.mathereconomics.com/wp-content/uploads/2020/05/Young-girl-using-smart-phone-digital-subs.jpg
END:VEVENT
END:VCALENDAR