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DTSTART;TZID=America/New_York:20201116T210000
DTEND;TZID=America/New_York:20201116T223000
DTSTAMP:20260531T094941
CREATED:20201105T155345Z
LAST-MODIFIED:20201110T151648Z
UID:4380-1605560400-1605565800@www.mathereconomics.com
SUMMARY:Building a Successful Subscription Model in Asia-Pacific - Google News Initiative Expert Panel
DESCRIPTION:Best practices for building and growing a subscriptions model in Asia Pacific\n\n\nLearn best practices from industry experts and publishers on building and growing reader revenue models.\n\nSpeakers include:\n\n\n\n\n\n\nMatt Lindsay\, President of Mather Economics\nFiona Chan\, Head of Analytics\, Customer Experience and Business of Singapore Press Holdings\nLynn D’Cruz\, Chief Membership Officer of Malaysiakini\nModerated by Jodie Hopperton\, Founder or Fore Media\n\n\n\n\n\n\nJOIN THE SESSION
URL:https://www.mathereconomics.com/event/gni-digital-growth-program-expert-panel/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201111T113000
DTEND;TZID=America/New_York:20201111T130000
DTSTAMP:20260531T094941
CREATED:20201105T154555Z
LAST-MODIFIED:20201110T152328Z
UID:4377-1605094200-1605099600@www.mathereconomics.com
SUMMARY:Programa de Crecimiento Digital - Google News Initiative
DESCRIPTION:Optimización del embudo de usuarios\nNovember 11\nREGISTER HERE\n \nAprende sobre las métricas del embudo de usuarios más importantes para tu modelo de ingresos por lectores\, compáralas con las referencias de la industria e identifica estrategias que puedes usar para mejorar el rendimiento. \n  \nTalleres de ingresos por lectores\n\nDesarrolla y mejora el modelo de ingresos por lectores con una serie de mejores prácticas y lecciones de editores de todo el mundo. Con los talleres\, aprenderás cómo entender en profundidad las necesidades de tus lectores\, medir la oportunidad potencial de mercado\, construir una propuesta de valor más robusta\, optimizar el embudo de usuarios y desarrollar un plan a largo plazo para alcanzar el éxito en términos de ingresos por lectores. La inscripción es gratuita para organizaciones de noticias pequeñas y medianas\, pero las vacantes están disponibles por orden de llegada.\n\nRecomendamos comenzar con el taller de Resumen general sobre ingresos por lectores y continuar con las cuatro Profundizaciones que se ofrecen en semanas alternadas. También podrás escuchar las sesiones de expertos para aprender cómo los editores y los expertos de todo el mundo abordan los desafíos clave relacionados con los ingresos por lectores.\nREGISTER HERE
URL:https://www.mathereconomics.com/event/gni-digital-growth-program-spanish/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201022T140000
DTEND;TZID=America/New_York:20201022T150000
DTSTAMP:20260531T094941
CREATED:20200929T154019Z
LAST-MODIFIED:20200929T154019Z
UID:4293-1603375200-1603378800@www.mathereconomics.com
SUMMARY:2020 Virtual Highway to Success Conference - Maximizing Long-term Audience Revenue Across Print/Digital Platforms
DESCRIPTION:View Event Site \nJoin our President\, Matt Lindsay\, share his approach to achieving long-term print and digital reader revenue growth. We are  working with many leading news media companies with their transitions from a print advertising-led business model to a subscription revenue driven business model that maximizes the long-term value of their subscriber relationships. If you are focused on growing your print and digital subscription revenues and would like strategic guidance and actionable tactics for subscriber acquisition\, engagement\, retention\, and revenue growth\, please join us for this session. In addition\, learn how the pandemic has affected the demand for news subscriptions and actions to grow audience revenue. \nSPEAKER: Matt Lindsay\, President \nREGISTER HERE
URL:https://www.mathereconomics.com/event/2020-virtual-highway-to-success-conference-maximizing-long-term-audience-revenue-across-print-digital-platforms/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201014T090000
DTEND;TZID=America/New_York:20201014T101500
DTSTAMP:20260531T094941
CREATED:20200720T155714Z
LAST-MODIFIED:20201012T141149Z
UID:4089-1602666000-1602670500@www.mathereconomics.com
SUMMARY:Reader Revenue Master Class Series Webinar - Retention
DESCRIPTION:Reader data informs successful subscription retention. The objective is to circumvent churn in the first place\, and leverage data-driven propensity modeling to identify best customers and customers likely to churn. This strategy buys time to ensure loyal customers stay\, and to convince customers who are likely to churn to remain. \nIn this webinar\, participants will learn how to leverage reader data to drive higher retention rates among users for their company\, and to create successful marketing campaigns and relevant content in order to maintain and grow subscription numbers. \nOur President\, Matt Lindsay\, will be joined by Selma Stern from Business Insider and Claire Overstall from The Economist. \n \nREGISTER HERE\n 
URL:https://www.mathereconomics.com/event/magazine-media-reader-revenue-master-class-retention/
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DTSTART;TZID=America/New_York:20201008T090000
DTEND;TZID=America/New_York:20201008T090000
DTSTAMP:20260531T094941
CREATED:20200929T165517Z
LAST-MODIFIED:20200929T165517Z
UID:4295-1602147600-1602147600@www.mathereconomics.com
SUMMARY:Smart Media Meetup - Paying Models for Audiovisual Content
DESCRIPTION:Subscriptions\, subscriptions\, it’s all about subscriptions… On Thursday October 8th\, Smart Media is holding their 4th conference meetup of 2020. We would like to take a deep dive into a number of national and international cases from the audiovisual world. As always\, we let a mix of academic speakers and some experts from various media groups speak. \nCurious about how the different players compare to each other\, learnings when setting up a subscription model or forecasts on how this market can evolve further in the future? Be welcome to our first online meetup with Smart Media. \nThis meetup is the first in a series of two: on Thursday 22 October we will focus again on payment models\, but on print and online. \nREGISTER HERE
URL:https://www.mathereconomics.com/event/smart-media-meetup-paying-models-for-audiovisual-content/
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20201006
DTEND;VALUE=DATE:20201009
DTSTAMP:20260531T094941
CREATED:20200916T163734Z
LAST-MODIFIED:20200916T204509Z
UID:4227-1601942400-1602201599@www.mathereconomics.com
SUMMARY:America's Newspapers - PIVOT 2020
DESCRIPTION:PIVOT 2020 will focus on the most critical issues facing the newspaper industry and provide tools to help grow your business. \nMather Economics’ President\, Matt Lindsay and Madelin Zwingelberg will  be speaking on “Growing Subscription Revenue and Evolving Frequency Models.” \nTo join this conference\, REGISTER HERE. \n 
URL:https://www.mathereconomics.com/event/americas-newspapers-virtual-conference-pivot-2020/
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DTSTART;TZID=America/New_York:20201002T130000
DTEND;TZID=America/New_York:20201002T140000
DTSTAMP:20260531T094941
CREATED:20200917T122630Z
LAST-MODIFIED:20200925T171129Z
UID:4233-1601643600-1601647200@www.mathereconomics.com
SUMMARY:GWAA Roundtable: Retention Case Studies
DESCRIPTION:What’s the most effective onboarding strategy? When does content personalization move the needle? How do thank you letters improve retention? \nGain valuable insights from Mather Economics’ Matt Lindsay and Matthew Lulay as they review actual case studies with the Philadelphia Inquirer\, the Spokesman-Review and other newsmedia companies \nWe encourage you to come to the Roundtable ready to share your ideas and plans. \nTo register for this roundtable\, click here.
URL:https://www.mathereconomics.com/event/retention-case-studies/
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DTSTART;TZID=America/New_York:20200916T123000
DTEND;TZID=America/New_York:20200916T134500
DTSTAMP:20260531T094941
CREATED:20200720T155603Z
LAST-MODIFIED:20200820T150857Z
UID:4088-1600259400-1600263900@www.mathereconomics.com
SUMMARY:Reader Revenue Master Class Series Webinar - Engagement
DESCRIPTION:FIPP Magazine Media Reader Revenue Master Class 2 – Engagement with Martha Williams\, Mather Economics \nRegister Here
URL:https://www.mathereconomics.com/event/magazine-media-reader-revenue-master-class-engagement/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200819T090000
DTEND;TZID=America/New_York:20200819T101500
DTSTAMP:20260531T094941
CREATED:20200720T135207Z
LAST-MODIFIED:20200730T235032Z
UID:4084-1597827600-1597832100@www.mathereconomics.com
SUMMARY:Reader Revenue Master Class Series Webinar - Acquisition
DESCRIPTION:FIPP Magazine Media Reader Revenue Master Class 1 – Acquisition\, with Martha Williams\, Mather Economics & Schibsted \nREGISTER HERE \nMagazine Media are in the throes of building\, expanding and optimising their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in revenue by creating business units devoted to subscription strategies\, products\, user experiences\, data-driven experiments and reader loyalty. \nThe webinars will explore the three pillars of reader revenue: Acquisition\, Engagement and Retention\, using detailed case studies and expertise as the foundation for every topic. Participants will learn the keys to success in every subscription operation from the experts who have been building these revenue operations for years. \nThe webinars are free. Participants will receive presentations and links to the edited webinars. If participants attend all three webinars\, they will receive an official certificate of completion from FIPP and Mather Economics.
URL:https://www.mathereconomics.com/event/magazine-media-reader-revenue-master-class-acquisition/
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20200722
DTEND;VALUE=DATE:20200723
DTSTAMP:20260531T094941
CREATED:20200619T153942Z
LAST-MODIFIED:20200619T154458Z
UID:1143-1595376000-1595462399@www.mathereconomics.com
SUMMARY:Save the Date -  Increasing Digital Subscriptions
DESCRIPTION:More details to come soon
URL:https://www.mathereconomics.com/event/save-the-date-increasing-digital-subscriptions/
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