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DTSTART;TZID=America/New_York:20210506T130000
DTEND;TZID=America/New_York:20210506T160000
DTSTAMP:20260609T223628
CREATED:20210323T125147Z
LAST-MODIFIED:20210503T230958Z
UID:4637-1620306000-1620316800@www.mathereconomics.com
SUMMARY:2021 Mather Economics Symposium - Subscriber Lifecycle Management Day 1
DESCRIPTION:REGISTER Day 1 \, May 6 \nThe 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry’s subscription economy\, presented in case study format by best-in-class speakers from across the globe during a three day program. The 1st day will focus on – Cultivating a Data-Driven\, Audience Centric Media Enterprise. \nTo learn more about the Symposium access the home page HERE \nKey insights and tactics that attendees can expect from joining the Symposium: \n• Optimize your subscription revenue strategies.\n• Develop and manage reader revenue KPIs\n• Best practices for: Acquisition\, Retention\, Customer Lifecycle\, Pricing\, Engagement\, Loyalty.\n• Detailed case studies on best-of-class media companies’ success with Mather.\n• Learnings from other industries.\n• Digital and print churn reduction and subscription conversion using AI.\n• Expand your audience depth and breadth.\n• Drive cost savings and efficiencies in your reader revenue operation.\n• Team collaboration: How cross-functional teams drive change and ensure success. \n\n\n\n\n\n\nThursday\, May 6 – Day 1 Agenda\n\n\n\n\n\n\n\n\n\n\n\nCultivating a Data-Driven\, Audience-Centric Media Enterprise \n1:00 p.m. ET\nWelcome Matt Lindsay\, President\, Mather Economics\nModerator Nicki Purcell\, President\, Insite \n1:10 p.m.\nKeynote Address\nTranslating Strategy into Action\nTony Hunter\, Chairman & CEO\, McClatchy \n1:50 p.m.\nPresentation\nBuilding a first-party data media company: The next big transformation\nPete Doucette\, Chief Revenue Officer\, The Philadelphia Inquirer \n2:20 p.m.\nPresentation and Q&A\nHow Mediahuis’ subscription engine drives pricing\, retention\, acquisition\, and engagement success\nPaul Verwilt\, COO\, Mediahuis\nDustin Tetley\, Managing Director\, Mather Economics \n2:50 p.m.\nReforma Digital Transformation\nJuan E. Pardinas\, Editor-In-Chief\, Reforma\nArvid Tchivzhel\, Managing Director\, Mather Economics \n3:25 p.m.\nSpotlight on Magazines\nThe path to subscription: Nurturing the potential subscriber\nLaurie Truitt\, Vice President of Consumer Growth\, TIME \n3:55 p.m.\nRecap and close
URL:https://www.mathereconomics.com/event/2021-mather-economics-symposium-subscriber-lifecycle-management-day-1/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210507T110000
DTEND;TZID=America/New_York:20210507T140000
DTSTAMP:20260609T223628
CREATED:20210323T125331Z
LAST-MODIFIED:20210428T132647Z
UID:4638-1620385200-1620396000@www.mathereconomics.com
SUMMARY:2021 Mather Economics Symposium - Subscriber Lifecycle Management Day 2
DESCRIPTION:REGISTER – Day 2\, May 7 \nThe 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry’s subscription economy\, presented in case study format by best-in-class speakers from across the globe during a three day program. The 2nd day will be Innovation Day: Thought Leadership and Partnership. \nTo learn more about the Symposium access the home page HERE \nKey insights and tactics that attendees can expect from joining the Symposium: \n• Optimize your subscription revenue strategies.\n• Develop and manage reader revenue KPIs\n• Best practices for: Acquisition\, Retention\, Customer Lifecycle\, Pricing\, Engagement\, Loyalty.\n• Detailed case studies on best-of-class media companies’ success with Mather.\n• Learnings from other industries.\n• Digital and print churn reduction and subscription conversion using AI.\n• Expand your audience depth and breadth.\n• Drive cost savings and efficiencies in your reader revenue operation.\n• Team collaboration: How cross-functional teams drive change and ensure success. \n  \n\n\n\n\n\nFriday\, May 7 – Day 2 Agenda\n\n\n\n\n\n\n\n\n\n\n\nInnovation Day: Thought Leadership and Partnership\n11:00 a.m. ET\nWelcome and Recap \n11:10 a.m.\nKeynote\nGannett’s subscription strategy: Operating at the intersection of brand and growth\, purpose & profitability\nMayur Gupta\, Chief Marketing & Strategy Officer\, Gannett/USA Today \n11:50 a.m.\nCase Study Benchmarking Data-Driven Success\nTim Franklin\, Sr. Associate Dean\, Medill School of Journalism\nEdward Malthouse\, Director of Research\, Spiegel initiative\, Northwestern University\nHow the benchmarking tool would shape McClatchy’s reader revenue strategy\nShannan Bowen\, Director of Product Engagement\, McClatchy \n12:20 p.m.\nPresentation\nTargeted products at the forefront of The Economist’s subscription growth strategy\nClaire Overstall\, Global Head of Customer\, The Economist \n12:55 p.m.\nCost saving model: Saving credit card fees\nHow Oahu Publishing saved $1 million on credit card fees\nAaron Kotarek\, SVP Audience & Operations\, Oahu Publications\nHow media companies can save 50%+ on credit card fees\nSammy Papert\, Media Ambassador\, Menio Global \n1:25 p.m.\nIndustry Spotlight on Sports\nMajor League Baseball TV and season tickets: Optimizing the fan lifecycle\nJohn Tierney\, Senior Director of Ticketing\, Major League Baseball (MLB) \n1:55 p.m.\nRecap and close \n\n \n\n 
URL:https://www.mathereconomics.com/event/2021-mather-economics-symposium-subscriber-lifecycle-management-day-2/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210510T110000
DTEND;TZID=America/New_York:20210510T140000
DTSTAMP:20260609T223628
CREATED:20210323T125532Z
LAST-MODIFIED:20210428T014032Z
UID:4639-1620644400-1620655200@www.mathereconomics.com
SUMMARY:2021 Mather Economics Symposium - Subscriber Lifecycle Management Day 3
DESCRIPTION:REGISTER Day 3\, May 10 \n  \nThe 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry’s subscription economy\, presented in case study format by best-in-class speakers from across the globe during a three day program. The 3rd and last day will focus on – Mapping the Future of Subscription Strategy and Tactics. \nTo learn more about the Symposium access the home page HERE \nKey insights and tactics that attendees can expect from joining the Symposium: \n• Optimize your subscription revenue strategies.\n• Develop and manage reader revenue KPIs\n• Best practices for: Acquisition\, Retention\, Customer Lifecycle\, Pricing\, Engagement\, Loyalty.\n• Detailed case studies on best-of-class media companies’ success with Mather.\n• Learnings from other industries.\n• Digital and print churn reduction and subscription conversion using AI.\n• Expand your audience depth and breadth.\n• Drive cost savings and efficiencies in your reader revenue operation.\n• Team collaboration: How cross-functional teams drive change and ensure success. \n  \n\n\n\n\n\nMonday\, May 10 – Day 3\n\n\n\n\n\n\n\n\n\n\n\nMapping the Future of Subscription Strategy and Tactics\n11:00 a.m. ET\nWelcome and Recap \n11:10 a.m.\nKeynote\nWhat we learned from our Reader Revenue Labs Around the World\nBen Monnie\, Director of Global Partnerships\, Google News Initiative \n11:50 a.m.\nPresentation\nSuccess factors for subscriptions and reader revenue\nSelma Stern\, SVP Consumer Subscriptions\, Insider \n12:20 p.m.\nInterview Reshaping Print Analytics\nHow we drove revenue in digital and print by reducing print frequency\nGary Lavariere\, Director of Audience Development\, New England Newspapers\nThe decision process: This is how we decided the print frequency reduction strategy\nPat Leader\, Director of Audience\, Consumer Revenue\, The Spokesman-Review\nMatthew Lulay\, Managing Director of Mather Economics \n12:50 p.m.\nPanel Discussion\nPublishers build on subscription wins to drive future strategy and profitability\nFull speed ahead: Revenue and engagement follow focused subscriber-first strategy\nAlan Fisco\, President\, The Seattle Times\nSpecialty content has a bright subscriptions future at Newsday\nDebby Krenek\, Publisher\, Newsday \n1:25 p.m.\nSpotlight on Wine\nNews media and wine industry subscriptions: Like a fine wine\, they become better with age\, data strategy\nJim Moroney\, Proprietor – Sixmilebridge Winery\, Publisher & CEO\, The Dallas Morning News \n1:55 p.m.\nConference Recap \n  \n\nDownload Agenda
URL:https://www.mathereconomics.com/event/2021-mather-economics-symposium-subscriber-lifecycle-management-day-3/
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DTSTART;TZID=America/New_York:20210513T130000
DTEND;TZID=America/New_York:20210513T140000
DTSTAMP:20260609T223628
CREATED:20210504T181937Z
LAST-MODIFIED:20210504T182611Z
UID:4787-1620910800-1620914400@www.mathereconomics.com
SUMMARY:OrderPort and Mather Economics Partner for DtC Webinar
DESCRIPTION:Learn how Mather Economics is partnering with wineries around the country to take DtC to the next level by applying actionable analytics to the data wineries already own. \nJoin Mather Economics and OrderPort for a live webinar on Thursday\, May 13th at 10am PT. \nMatthew Lulay and Bob Terzotis will share insights and real world case studies for how analytics can improve many facets of your DtC business\, including wine club acquisition and retention\, pricing\, and inventory management. \n\nSign up details – Add to Calendar\nThursday\, May 13th | 10am PT\n \nhttps://global.gotomeeting.com/join/517960453 \nUse your microphone and speakers (VoIP) – a headset is recommended. Or\, call in using your telephone.\nDial +1 (626) 521-0013\nAccess Code: 517-960-453\nAudio PIN: Shown after joining the meeting\nMeeting ID: 517-960-453 \n  \n \n  \n 
URL:https://www.mathereconomics.com/event/orderport-and-mather-economics-partner-for-dtc-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210526T153000
DTEND;TZID=America/New_York:20210526T160000
DTSTAMP:20260609T223628
CREATED:20210511T133802Z
LAST-MODIFIED:20210511T134144Z
UID:4807-1622043000-1622044800@www.mathereconomics.com
SUMMARY:Wine Industry Sales Symposium - Depletion Optimization: Using Your Own Customer Data to Drive DTC Wine Price and Inventory Decisions
DESCRIPTION:Presented by: \nMatthew Lulay\, Managing Director – Consulting Services\nBob Terzotis\, Executive Vice President \nREGISTER \nWineries have a wealth of customer data to help them make stronger decisions on wine pricing and inventory depletion optimization but very few of them have the staff with the skill to execute the analytics. Mather Economics has developed a tool to transform customer transactional data—directly from your current fulfillment vendor—into actionable insights at the varietal level and to track results (and make adjustments) throughout the sales process. We hope you will join us for this thought provoking discussion/ demonstration to help you uncover the valuable data you have available to your winery and how easy it is to use it to make business decisions. \nTo learn more about the Symposium\, click here> \n 
URL:https://www.mathereconomics.com/event/wine-industry-sales-symposium-depletion-optimization-using-your-own-customer-data-to-drive-dtc-wine-price-and-inventory-decisions/
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DTSTART;TZID=America/New_York:20210527T150000
DTEND;TZID=America/New_York:20210527T153000
DTSTAMP:20260609T223628
CREATED:20210511T134058Z
LAST-MODIFIED:20210511T134058Z
UID:4811-1622127600-1622129400@www.mathereconomics.com
SUMMARY:Wine Industry Sales Symposium - Depletion Optimization: Using Your Own Customer Data to Drive DTC Wine Price and Inventory Decisions
DESCRIPTION:Presented by: \nMatthew Lulay\, Managing Director – Consulting Services\nBob Terzotis\, Executive Vice President \nREGISTER \nWineries have a wealth of customer data to help them make stronger decisions on wine pricing and inventory depletion optimization but very few of them have the staff with the skill to execute the analytics. Mather Economics has developed a tool to transform customer transactional data—directly from your current fulfillment vendor—into actionable insights at the varietal level and to track results (and make adjustments) throughout the sales process. We hope you will join us for this thought provoking discussion/ demonstration to help you uncover the valuable data you have available to your winery and how easy it is to use it to make business decisions. \nTo learn more about the Symposium\, click here>
URL:https://www.mathereconomics.com/event/wine-industry-sales-symposium-depletion-optimization-using-your-own-customer-data-to-drive-dtc-wine-price-and-inventory-decisions-2/
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