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UID:4883-1623744000-1623776400@www.mathereconomics.com
SUMMARY:FIPP Direct-to-Consumer (D2C) Summit
DESCRIPTION:REGISTER HERE \nDirect-to-consumer revenue models will become the primary source of revenue for most media businesses. The D2C Summit will look at all aspects of consumer revenue\, including digital subscriptions and membership\, as well as sessions on e-commerce and other D2C revenue streams. \nCombining success stories from the media industry with shining lights from across the broader economy\, the D2C Summit is a “do-not-miss” event for anyone focused on this critical new business area. \nSo whether you’ve already begun your D2C journey and are looking to improve by learning from ‘best in class’ businesses\, or you’re about to make the leap into the direct-to-consumer world\, come and be inspired by success stories from across the world. \nTo learn more about the Summit\, click here>>
URL:https://www.mathereconomics.com/event/fipp-direct-to-consumer-d2c-summit/
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DTSTART;TZID=America/New_York:20210623T110000
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SUMMARY:Google News Initiative Latin American Subscriptions Lab Webinar
DESCRIPTION:Join us on Wednesday\, June 23 at 10:00 AM (CST) to discover key findings and learnings from the report authors and Subscriptions Lab participating publishers.\n\nAcross Latin America\, news organizations are starting to look at digital subscriptions as a growing\, if not central\, part of their strategy to achieve long-term financial sustainability. Additionally\, our current social realities are demanding high quality journalism and media readiness\, more than ever before. With the goal of expanding best practices on digital subscriptions in Latin American news media organizations\, the Google News Initiative\, in partnership with WAN-IFRA and Mather Economics\, launched a subscriptions lab\, composed by the following media companies:\n\n\n\n\n\n\nDuring this free webinar\, we will present the Subscriptions Latin America GNI Lab Report\, which puts together two years of personalized preliminary assessments\, strategic guidance\, benchmarks\, detailed data analysis and customized tactical recommendations.\n\n\n\n\n\n\nREGISTER HERE \n  \n 
URL:https://www.mathereconomics.com/event/google-news-initiative-latin-american-subscriptions-lab-webinar/
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DTSTART;TZID=America/New_York:20210623T124500
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UID:4725-1624452300-1624455000@www.mathereconomics.com
SUMMARY:GWADS 2021
DESCRIPTION:GWADS 2021\nGWADS 2021 Agenda\nDownload PDF \n\nJoin Matt Lindsay\, President of Mather Economics\, and Tim Franklin\, Sr. Associate Dean and John M. Mutz Chair in Local News at Medill at Northwestern University\, on the main stage on Wednesday\, June 23rd at 12:45 PM EST // 9:45 AM PST. \nTrends in Reader Revenue: What Local News Are People Paying For?  \nReader revenue has never been more important to sustaining local news than it is today. What’s driving people to pay for local news in larger numbers? What can be done to keep them? There are lessons to be learned inside new data of reader behaviors with digital local news. \n2021 Registration – GWAA (greatwesternaa.org) \n  \n\nLearn more about the Medill Subscriber Engagement Index Platform and Mather’s Industry Benchmarking Reports.
URL:https://www.mathereconomics.com/event/great-western-audience-development-summit/
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