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SUMMARY:First-Party Data Strategies Seminar
DESCRIPTION:Driving first-party data is a top priority for media companies\, particularly crucial in the next year as revenue-enabling third-party cookies are disappearing in 2023. \nJoin us at the first-ever live event on first-party data for the media industry will take place just prior to FIPP’s World Media Congress on 7 June in Cascais\, Portugal.  \nThe 4-hour event will immerse participants in first-party data (FPD) strategies and will serve as a playbook for media companies to increase revenue and deepen customer engagement with first-party data.  \nFPD participants will learn about:  \n\nHow first-party data will play the most critical role in the publishing company going forward\nTechnology\, talent and training needed to drive FPD\nBest practices in FPD tactical and strategic development\nFPD will optimise revenue\, product and content streams\n\nSpeakers include: \n\nValeria Keupper\, VP Strategy and Data Products\, RTL\, Germany.\nDanny Spears\, COO\, The Ozone Project\, UK\nSimen Breen\, lawyer and senior manager\, Privacy\, Schibsted\, Norway\nArvid Tchivzhel\, managing director: Digital Analytics and Data Science\, Mather Economics\, USA\n\n  \nEach participant receives access to our comprehensive 60-page report\, “First-Party Data Playbook for Publishers.”  \nThe event precedes FIPP’s 44th World Media Congress\, with more than 60 top executives from Axel Springer\, Condé Nast\, Dotdash Meredith\, Future\, FT Strategies\, Hearst Media24\, NatGeo\, Netflix\, POLITICO\, The India Today Group\, Vivendi and more will regale us with their innovations and wisdom. \nFor the full program\, and to register\, go here \nFor more information\, contact FPD organiser\, Martha Williams  \n\nAlready registered for Congress? Delegates can register here to also attend the seminar. There is a nominal charge of €50. \nRegister here if you have not booked a place for Congress yet and want to attend FPD Strategies and Congress. \n 
URL:https://www.mathereconomics.com/event/first-party-data-strategies-seminar/
CATEGORIES:Conference
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DTSTART;VALUE=DATE:20220608
DTEND;VALUE=DATE:20220610
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LAST-MODIFIED:20220511T140748Z
UID:5482-1654646400-1654819199@www.mathereconomics.com
SUMMARY:FIPP World Media Congress 2022
DESCRIPTION:A UNIQUE OPPORTUNITY TO LEARN FROM AND NETWORK WITH THE WORLD’S LEADING MEDIA EXECUTIVES. JOIN MATHER ECONOMICS AT FIPP WORLD MEDIA /CONGRESS 2022. \nLEARN MORE AND SEE SPEAKER SCHEDULE \n\nManaging Director of Digital Analytics and Data Science\, ARVID TCHIVZHEL\, will be featured on the FIPP Stage on June 8th alongside PETER THIERS\, Strategic Media Data Innovation and Protection Officer at Roularta Media Group \n\nASSESSING DIGITAL READINESS AND DEVELOPING A ROADMAP FOR YEARS TO COME\n\n\nThe magazine media industry is poised for further revenue disruption and digital transformation. Though each group and their brands  will have different revenue dynamics\, different timelines\, and different market conditions\, understanding the risks and opportunities and how to monetise digital content is key. This session outlines how magazine media can assess digital readiness and develop a roadmap for the coming years. Key topics will include: developing data-driven content strategies\, understanding customer lifecycle management and persona development\, managing tradeoffs in advertising and subscription revenue\, intelligent paywalls\, registration walls and more.  The key to your digital transformation starts with a strong roadmap aligned around a ‘north star’ KPI. We share insights from Roularta’s innovative digital transformation and data-driven monetisation strategy. \nTO REGISTER FOR THE EVENT\, BOOK YOUR TICKETS HERE. \n\n 
URL:https://www.mathereconomics.com/event/fipp-world-media-congress-2022/
CATEGORIES:Conference
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20220622
DTEND;VALUE=DATE:20220625
DTSTAMP:20260613T223920
CREATED:20220622T175401Z
LAST-MODIFIED:20220511T150226Z
UID:5525-1655856000-1656115199@www.mathereconomics.com
SUMMARY:GWAA/ADMA Conference 2022
DESCRIPTION:GWAA 2022 in Las Vegas\, NV | June 22 – 24\, 2022\nRegister and learn more here. \nThe 2022 Conference is the place to Learn\, Connect and Drive Change. This vibrant annual event represents news media companies from around the country. Participants attend because of the powerful speaker line-up\, the networking time with peers\, and the opportunity to meet and get ideas from trusted business partners. \nGet your downloadable PDF Guide here. \n\nSee GWAA 2022 Agenda \nIan Fitton\, Senior Manager of Mather Economics\, and Nick Truitt\, Manager\, will be discussing “Digital Pricing Strategies & Trends” on the main stage on Wednesday\, June 22nd. \nJoin them and learn more from keynote speakers and media executives address all things revenue and engagement. \nTo learn more and join GWADS in Las Vegas\, visit Conference – GWAA (greatwesternaa.org)
URL:https://www.mathereconomics.com/event/gwaa-2022/
LOCATION:Planet Hollywood\, Las Vegas\, 3667 Las Vegas Boulevard South\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:Conference
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