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UID:6098-1667905200-1667917800@www.mathereconomics.com
SUMMARY:FIPP Webinar: Optimizing Subscription Pricing Analytics for the Magazine Industry
DESCRIPTION:Optimizing Subscription Pricing Analytics for the Magazine Industry\nRegister for FREE webinar November 8\, 2022\n\nJoin us for a look at how TIME is using data science and econometric modeling to enhance their pricing strategies and tactics.\nJoin the thought-provoking discussion between Laurie Truitt\, Vice President\, Global Consumer Growth and Luke Magerko\, Head of Data Science for Mather Economics (and long-time magazine industry expert)\, as they explore TIME’s path to solving their subscriber revenue and pricing yield business questions. \nWe are sure you will find the conversation helpful as you work to extend the runway of your legacy print brands and look to invest a portion of those revenues into your digital transformation. \nThe webinar is FREE to attend. Register here. \n\n Tuesday\, November 8th\, 2022 // 11am EST // 3pm GMT\n\n  \n\nSpeakers: \nLaurie Truitt | Vice President\, Global Consumer Growth\, TIME \nAs Vice President of TIME Global Consumer Growth\, Laurie is responsible for driving digital transformation and growth. She has over 20 years of experience working with global media brands including Gannett | USA Today\, NBCU\, and The New York Times. She is a dynamic and high-impact leader responsible for transforming organizations into subscriber-led content platforms and is responsible for accelerated growth across paid acquisition\, lifecycle marketing\, and driving ROI. \nLuke Magerko | Head of Data Science and Operational Team\, Mather Economics \nLuke Magerko leads the media data science practice at Mather Economics focusing on the holistic 360-degree view of the consumer. Luke specializes in identifying customer behaviors\, enhancing lifetime value\, and providing operational cost savings. As head of the operational team\, Luke focuses on efficiencies to provide cost-effective services for Mather’s clients. \nJoin us! Register here.
URL:https://www.mathereconomics.com/event/fipp-webinar-with-times/
CATEGORIES:Webinar
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DTSTART;VALUE=DATE:20221115
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UID:5953-1668470400-1668729599@www.mathereconomics.com
SUMMARY:Stibo DX - CUE Days Subscription Analytics Workshop
DESCRIPTION:Mather Economics\, the global leader in subscription management and data analytics\, will conduct a 3-hour workshop on data-driven revenue growth strategies and tactics. \n\n\n\n  \nWorkshop: How to Successfully Leverage Analytics\n\n\nFeaturing Matt Lindsay\, President and Arvid Tchizvhel\, Senior Vice President\, Product\n\n[Register for CUE Days 2022]\nNovember 16 | 12:30 – 14:45 CET \nOperationalizing analytics is often a problem that businesses struggle to solve\, which is why many big data projects in the media industry fail. Mather has worked with hundreds of publishers across the globe\, addressing these challenges and supporting companies seeking to grow their bottom line through advanced analytics. \nAt CUE Days Mather Economics will share the important factors affecting how companies successfully leverage analytics\, with a focus on the following topics: \n\nSupporting your strategic roadmap with analytics use cases\nOrganizational decision frameworks\nData governance strategies\nOptimizing your tech stack\nManagement KPIs and executive dashboards\nUnderstanding your market potential\nExample analytics use cases:\n\nAudience demand analysis for content categories\nPremium content selection algorithms\nChurn prediction scoring\nSubscription pricing optimization\nIntelligent paywalls and registration walls\n\n\n\n\n\n  \n\nCUE Days (hybrid event) will be filled with inspiring presentations\, deep dives\, and networking for developers and CUE users. \nIn Aarhus\, Denmark\, in-person\n(November 15\, 14.45 to November 17\, 18.00 CET) \nOnline\n(November 15-17\, 15.00 – 18.00 CET)
URL:https://www.mathereconomics.com/event/cue-days-is-finally-here/
CATEGORIES:Conference,Webinar
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