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Mather
  • How we help
    • The Sophi Paywall
    • Mather Activation Platform
    • Elevate Your Strategic Planning
      • 2026 Strategy Accelerator
      • Business Diagnostics
      • Advertising Profitability Analysis
    • Drive Subscriptions
      • The Sophi Paywall
      • Offer Optimization
      • Sophi Dynamic Paywall Engines
    • Reduce Churn
      • Subscriber Churn Management
    • Grow ARPU & Manage Revenue
      • Intelligent Pricing
      • Revenue & Demand Forecasting
    • Boost Newsroom Efficiency
      • Sophi Site Automation
      • Sophi Print Automation
      • Content and Audience Insights
    • Fractional Leadership
  • Insights
  • About Us
    • About Sophi
    • Our Team
    • Careers
  • GET STARTED
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  • February 2021

  • Thu 18

    Mather and Medill Subscriber Engagement Index Platform Launch Webinar

    Featured February 18, 2021 @ 3:00 pm - 4:00 pm

    REGISTER HERE FOR WEBINAR Thursday, February 18 at 3:00 p.m. EST Speakers include: Matt Lindsay, President at Mather Economics Tim Franklin, Leader, Medill Local News Initiative, Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University Ed Malthouse, Research Director of Spiegel Research Center For more information, access the press release here. Northwestern University ... Read more

  • July 2022

  • Wed 27

    Staying Ahead of the Curve [webinar recording included]

    Featured July 27, 2022 @ 1:00 pm - 2:00 pm

    Zephr x ONA Webinar: Staying ahead of the curve Top trends influencing the digital publishing industry As consumer preferences rapidly evolve, and the market becomes more saturated, this is having a knock-on effect on subscription strategies. In order to stay competitive digital publishers need to think beyond the traditional models to attract and retain their audiences. ... Read more

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