September 29, 2021 | Atlanta, GA This fall, Mather Economics welcomed three new team members and we are thrilled to have them join our dynamic consulting practice! Get to know … Read more Meet the newest members of Mather Economics
By Matthew Lulay, Managing Director of Digital Services August 2021 | 4 min read DOWNLOAD BRIEF SUMMARY: The growth in digital subscriptions is encouraging, however the revenue contribution from print subscriptions … Read more E-Edition Engagement a Leading Indicator for Print to Digital Conversions
August 11, 2021 | Atlanta, GA A big (and tasty) thank you to our summer interns and employees at Mather Economics. Thank you for all your hard work and dedication! … Read more Summer Interns and Employee Appreciation Event
Research shows the potential of digital reader revenue By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services August 2021 SUMMARY: The average digital-only subscription revenue per paid … Read more Sustainable Digital Business Models for Newspapers
Mexico City | July 7, 2021 FOR IMMEDIATE RELEASE WAN-IFRA Press Release WAN-IFRA, THE GOOGLE NEWS INITIATIVE AND MATHER ECONOMICS LAUNCH COMPREHENSIVE LATIN AMERICA SUBSCRIPTIONS REPORT WAN-IFRA, the Google … Read more Press Release: GNI LATAM Subscriptions Lab Report
By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a … Read more Improve conversion volume and revenue with targeted promo offers
The findings indicate news organizations need to understand the types of content most important on the subscriber’s path to conversion to help guide editorial and marketing strategies. June 2021 By … Read more Insights from the LATAM GNI Subscription Labs
Tampa Bay Times | Opinion Column | Stephen Davis June 1, 2021 Everglades restoration enhances water quality and benefits Florida’s real estate industry Discharges from Lake Okeechobee are polluted with … Read more Everglades restoration enhances water quality and benefits Florida’s real estate industry
May 2021 By Nathan Hart, Senior Consultant DOWNLOAD CONTENT Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness Wineries leverage marketing campaigns to help retain current club members … Read more Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness
Posted Tuesday, May 11, 2021 11:03 am Rob Williams | MediaPost READ MORE Digital-only subscriptions to local newspapers will overtake print subscriptions by 2027 at the latest as reading habits continue to shift to … Read more E&P: Digital Newspaper Subscriptions Will Exceed Print By 2027
