Is your print pricing strategy too aggressive? [featured in INMA Satisfying Audience Blog] By Peter Doucette, Senior Managing Director, and Matt Lindsay, President September 29, 2022 | 3-min read Some … Read more
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Publishers Pandemic Roundtable: The Data is in: The Industry Will Be All Right By Linda Ruth on September 07, 2022 Link to Bo Sacks.com article A couple of weeks ago, Joe … Read more
By WINE INDUSTRY NETWORK Editor | August 26, 2022 The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosting sales, … Read more
SUMMARY: Benchmark research from North American news media companies indicates acquisition of digital products is likely to remain at current levels without a significant news event occurring to increase traffic. Satisfying … Read more
Data Uncorked July Edition July 27, 2022 | 2-min read A Note from Bob Terzotis: Data-Driven Wine Pricing Strategy Stop throwing darts at a dart board. You should know what’s … Read more
MATHER: EMPLOYEE SPOTLIGHT June 1, 2022 Our Employee Spotlights showcase some of our most talented and trusted team members. Our job is to provide you with the best data-driven analytics … Read more
Mather Economics | Insights May 17, 2022 Stop counting page views and focus on what really matters. REVENUE! For those that missed last month’s Mather Economics’ Optimize + Monetize Your … Read more
These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel … Read more
SUMMARY: The lifetime value North Star and optimization framework help marketers make critical decisions based on maximizing revenue opportunity. By Arvid Tchivzhel, Nick Truitt, and Matt Lindsay April 11, 2022 … Read more
Mather Economics | Insights February 26, 2022 Mather provides strategic insights to the newspaper industry through its quarterly benchmark reporting Partners share access to first-party data, and Mather’s experienced staff … Read more
