Is your print pricing strategy too aggressive? [featured in INMA Satisfying Audience Blog] By Peter Doucette, Senior Managing Director, Strategy, and Matt Lindsay, President September 29, 2022 | 3-min read … Read more
Matt Lindsay
MATHER: NEWS & INSIGHTS ATLANTA, GA | July 05, 2022— Mather Economics is pleased to announce Malcolm Netburn to join its Advisory Board to help expand magazine and non-profit verticals … Read more
These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel … Read more
SUMMARY: The lifetime value North Star and optimization framework help marketers make critical decisions based on maximizing revenue opportunity. By Arvid Tchivzhel, Nick Truitt, and Matt Lindsay April 11, 2022 … Read more
February 24, 2022 FOR IMMEDIATE RELEASE MPP Global Integrates Mather Economics’ Targeted Market Based Pricing to Maximize Customer Lifetime Value & Minimize Subscriber Losses MPP Global, the technology company that … Read more
January 27, 2022 Reposted from Northwestern – Medill About 150 News Outlets Expected to Participate in Medill Subscriber Index in First Half of 2022 EVANSTON, ILL. — The Google News … Read more
Written by Luke Boutwell, Ph.D., Ian Fitton, Matthew Lulay, and Matt Lindsay, Ph.D. January 2, 2022 | 3-min read Hundreds of publishers across the world have helped sustain their businesses and … Read more
By Matt Lindsay, President of Mather Economics December 2021 | 5 min read We share insights in this blog post about how brand marketing and acquisition campaigns work together to … Read more
Updated: January 19, 2022 Mather Economics will release its fourth quarter 2021 Benchmarking Reports by the end of the month. These Benchmarking Reports contain over a year’s worth of subscriber … Read more
Publishers can achieve significant boosts in revenue and subscriptions by understanding what content should be classified as “premium” and placed behind a paywall. By Arvid Tchivzhel, Managing Director, Digital Services … Read more
