By Brandon Williams, Senior Manager, Matthew Lulay, Senior Director and Matt Lindsay, Ph. D., President INMA Satisfying Audiences Blog – June 8, 2020 Download PDF version here Two important characteristics … Read more
Matt Lindsay
Download Article INMA Article – Satisfying Audiences Blog | 28 April 2020 By Arvid Tchivzhel, Senior Director of Product Development and Matt Lindsay, President The art and science of … Read more
Using propensity modeling to identify readers on a Web site that are likely to subscribe is a growing trend in the industry.
Newsletter Por Matt Lindsay, Presidente Los ingresos de audiencia forman un componente cada vez más importante en el modelo de negocio digital, pero a menudo las ganancias realizadas en … Read more
By Matt Lindsay, President Audience revenue is a growing component of the digital business model, but it often comes at the cost of advertising inventory. As news media companies are … Read more
How The Dallas Morning News embraces data to make critical decisions and grow revenue In 2017, the The Dallas Morning News (DMN) was well underway with its third iteration … Read more
INMA Satisfying Audiences Blog – March 2019By Matt Lindsay This blog post is the third in a series on Key Performance Indicators (KPIs) that are helpful for media companies and … Read more
As the industry continues the print-to-digital transformation, the need for industry insights and data is more important than ever.
